I’ll be sharing four of my favorite ways to ‘game’ AdWords quality score this next Tuesday at WebMasterWorld Pubcon Las Vegas.
It wasn’t too hard to figure out how to fool the Adwords Bot into thinking every page was relevant (I’ll show you how). But (warning, spoiler ahead) in the end, this exercise simply came back to a clever way to create relevance among keyword, ad copy, landing page and adgroup semantic grouping — which is good marketing in the first place. So there you go. It’ll be informative, I promise.
But what might make this really interesting is the make up of the panel. Honestly, I expected to see Graywolf on the panel or Brad. Instead I’ll be sharing the table with
David Karandish from the Martha Stewart Apprentice Show
Geoffrey Price, Vice President, Sales – Wester Region, Efficient Frontier
Mary Berk, Senior Program Manager adCenter
Martha Stewart? adCenter? This promises to be an interesting session, purely from the mix of folks on the table.