Comments on: Speaking on Quality Score at WebMasterWorld Pubcon Vegas http://www.marketmotive.com/blog/ppc-advertising/speaking-on-quality-score-at-webmasterworld-pubcon-vegas Sat, 31 Jul 2010 20:54:38 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Michael’s Best and Worst of Pubcon 2007 | Customer Intent http://www.marketmotive.com/blog/ppc-advertising/speaking-on-quality-score-at-webmasterworld-pubcon-vegas/comment-page-1#comment-1115 Michael’s Best and Worst of Pubcon 2007 | Customer Intent Sat, 08 Dec 2007 21:25:04 +0000 http://www.marketmotive.com/stebbins/?p=27#comment-1115 [...] attendees who asked for more detail on the Quality Score techniques I presented in my session. The level of process and technical understanding at this show is [...] [...] attendees who asked for more detail on the Quality Score techniques I presented in my session. The level of process and technical understanding at this show is [...]

]]> By: Michael Stebbins http://www.marketmotive.com/blog/ppc-advertising/speaking-on-quality-score-at-webmasterworld-pubcon-vegas/comment-page-1#comment-1113 Michael Stebbins Mon, 03 Dec 2007 15:33:42 +0000 http://www.marketmotive.com/stebbins/?p=27#comment-1113 True, like many things, the process to create relevancy could be abused. We use the technique to detect the incoming ad group, and call up an area of alternate relevant content, thus providing consistent scent to the visitor. The by product of an increased quality score (from semantic keyword grouping in the ad group and pleasing the AdWords bot) was a bonus. If it's not already being used, Google's quality score patent (recently granted) covers the process of timing the click to the next ad. If the target site is relevant, then the next ad wouldn't be clicked for a while... if at all. True, like many things, the process to create relevancy could be abused. We use the technique to detect the incoming ad group, and call up an area of alternate relevant content, thus providing consistent scent to the visitor. The by product of an increased quality score (from semantic keyword grouping in the ad group and pleasing the AdWords bot) was a bonus.

If it’s not already being used, Google’s quality score patent (recently granted) covers the process of timing the click to the next ad. If the target site is relevant, then the next ad wouldn’t be clicked for a while… if at all.

]]> By: Search Sponge http://www.marketmotive.com/blog/ppc-advertising/speaking-on-quality-score-at-webmasterworld-pubcon-vegas/comment-page-1#comment-1112 Search Sponge Mon, 03 Dec 2007 13:54:58 +0000 http://www.marketmotive.com/stebbins/?p=27#comment-1112 I just hope that your little tricks do not encourage a whole new load of spammy sites listing paid results from Overture to spring up and get away with providing a terrible user experience for Google's users. In my honest opinion the Quality Score algorithm needs to take more factors into account and one of these is the time spent on the advertiser's page. I have written my views on the subject <a href="http://www.searchsponge.com/time-spent-on-a-page-a-quality-score-factor/" rel="nofollow">here</a> I just hope that your little tricks do not encourage a whole new load of spammy sites listing paid results from Overture to spring up and get away with providing a terrible user experience for Google’s users.

In my honest opinion the Quality Score algorithm needs to take more factors into account and one of these is the time spent on the advertiser’s page. I have written my views on the subject here

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