The Secret to Writing Eye-Catching Content on Social Media

secret-to-writing-eye-catching-content-on-social-media

Social media has indeed become the best platform for communications and getting your views across to masses. The fact that every major news network, companies small and large, banks, charity and government organizations use social media for publicity is a clear indicator of its popularity. Companies like Old Spice have revived themselves with successful social media campaigns. It is exactly for these reasons that social media marketers are in super high demand by all companies. You too can become one by enrolling in these social media courses.

Reasons for… Continue reading

10 Hacks to Write Great Headlines for Improving Organic CTR

What makes people decide which articles to read and which to ignore?

How can you improve the CTR of your article?

Most writers will tell you that headlines make or break your article. It doesn’t matter if your article contains the secret to eternal happiness, no one will read your article if you don’t have a great headline.

The infographic given below is designed to help you improve your website’s CTR by making great headlines. … Continue reading

This Looks Like An Ordinary Blog Post, But When You Read It Your Jaw Will Drop

jennifer carioRaise your hand if you’ve seen these kinds of headlines in your Facebook feed:

  • She Pours Baking Soda Into This Washing Machine and What Happens Next, SO COOL!
  • Dog Waiting At Hospital Until His Owner Died Then Did Something Unbelievable
  • It Looks Like An Ordinary Shell, But When He Pokes It, My Jaw Dropped

Then you click on the link and read that the cool thing that happened next when she poured baking soda into the washing machine wasn’t even remotely cool or interesting.

Lame!

So what are we to make of these often misleading headlines that often smell of click bait?… Continue reading

Two New Free Videos: PPC and Social Media

PPC and Social MediaFree through June 30: Introducing two new and free videos for PPC and Social Media

PPC: Managing Search Queries & Negative Keywords

With broad match types and ever-expanding keyword lists, keywords can get out of control very easily. The cure for this is learning how to manage your keywords efficiently, and a major tool for managing keywords is negative keywords. Negative keywords block an ad for showing for a particular query. Smart advertisers will use these to stop ads for showing for low-value keywords that are not performing well. See how to use negative keywords in your account to keep your campaigns running more efficiently.… Continue reading

New Video: Facebook Marketing, Part 4: Integrating Facebook with Other Efforts

Integrating FacebookJennifer Cario’s latest social media video is now live: Facebook Marketing, Part 4: Integrating Facebook with Other Efforts

Facebook’s reach is vast and widespread. Take advantage of this reach by linking blog posts and website content with Facebook’s like, share, and comment systems. This drives your brand into the view of otherwise unengaged prospects.

Learn how to use the Facebook plug-ins to help integrate Facebook into your website. Leverage this integration to grow your list of followers and ultimately grow your audience.

In this video you will learn to:… Continue reading

Social Media Foundations Course Launched

social media foundations courseIn this Social Media Foundations Course, Jennifer Cario will take you through everything you need to know to be able to embark on an end-to-end Social Media marketing campaign

From basic planning strategies to Social Media channel opportunities to testing and evaluating your Social Media campaigns, this Social Media Foundations Course will establish some basic guidelines, opportunities, and strategies for evaluating your company’s needs and putting together a well thought out Social Media marketing campaign.

Social Media Foundations Course Materials Includes:… Continue reading

New Video: Facebook Marketing, Part 3: Understanding the Facebook Algorithm & News Feed

Facebook Algorithm News FeedGet ready for another fantastic social media video by Jennifer Cario: Facebook Marketing, Part 3: Understanding the Facebook Algorithm & News Feed

Imagine you just spent many hours crafting a fantastic blog post that your fans are going to adore. Now you need to share it on Facebook and get it into the feeds of your followers. The Facebook News Feed algorithm determines if that will happen.

The News Feed algorithm takes into account past engagement, time since post, and other factors. Discover how to make the algorithm work for you by driving genuine engagement on your page. Use this power to make sure your audience reads that blog post, or whatever other message you need to share.

In this video you will learn to:… Continue reading

New Video: Facebook Marketing, Part 2: Getting Started on Facebook

Facebook Marketing, Part 2 Getting Started on FacebookWe’re excited to introduce another fantastic Social Media video by Jennifer Cario: Facebook Marketing, Part 2: Getting Started on Facebook

When launching a Facebook page, it’s important to perform some key steps that establish the foundation of a solid Facebook reputation. Furthermore, it’s vital to keep up that reputation by continuing to interact with users and maintaining a content-driven, up-to-date page.

Discover the keys of establishing your company as reputable, personable, and approachable on Facebook. Use these guidelines to create a strong Facebook presence and build it to a sizable audience of engaged supporters and prospects.

In this video you will learn to:… Continue reading

New Video: Facebook Marketing, Part 1: Understanding Facebook

Understanding Facebook Part 1

We’re excited to introduce a new Social Media video by Jennifer Cario: Facebook Marketing, Part 1: Understanding Facebook

Why is Facebook the single most important channel for most companies?

Jennifer Evans Cario takes a look at Facebook’s diverse user base and demonstrates how you can benefit from understanding the social networks service options.

Marketing via Facebook enables individuals and companies to share and interact with various types of content. Learn how to leverage these interactions to build a personality for your business.

In this video you will learn to:… Continue reading

Free Webinar: Using Storytelling To Increase Response For Your Social Campaigns

webinar-cal111Once Upon A Time…

…there was a marketer searching for the perfect social media campaign.

She’d tried all the latest tricks, but it wasn’t until she talked frankly with a trusted mentor that she discovered exactly what she was looking for.

And the answer turned out to be something so simple and evergreen, so fundamental, she was amazed she’d never considered it before.

Storytelling can be a powerful tool in social marketing … but there’s a right way and a wrong way to tap into that core human desire.

Want your next campaign to have a happy ending? Click here to register for free.