Top 10 Digital Marketing Teams of 2014

Market Motive is thrilled to announce the Top 10 Digital Marketing Teams of 2014.

These select companies were chosen from over 100 trained teams based upon a combination of criteria, which included ratio of certifications to team members, efficiency of training, the percentage of training team members who became certified, and more.

So let’s pop the champagne and give a toast to the Top 10 Digital Marketing Teams of 2014!

images1. Eric Mower and Associates
Kudos to Eric Mower and Associates for securing the honor of Top Digital Marketing Team of 2014. The marketing and communications agency offers consumer and B2B advertising, PR and public affairs, brand promotion and digital/direct/relationship marketing.… Continue reading

How Gannett Builds Better Brands Through Marketing Training

Gannett Corporation’s many brands now have access to world-class digital marketing training resources for their teams, and it’s already making a difference.


With over 500 regional, national, and international publications and web properties in its portfolio, including, CareerBuilder, G/O Digital, and USA Today, Gannett Corporation has a powerful and diverse cross-platform reach.

Through its broadcast, print, digital, and mobile brands, Gannett engages more than 110 million people every month.

So it’s business-critical to keep their digital marketing and brand management teams upskilled, up-to-date, and responsive to the rapidly changing digital landscape.

As a forward-thinking company, Gannett recognizes the value of investing in in-house professional development resources to keep its teams current and relevant.

That’s why they’ve recently negotiated a partnership with Market Motive, a leading digital marketing training developer, to provide affordable marketing training to every Gannett brand.… Continue reading

7 Reasons Scott Brand Is The Essential Employee You’ll Want But Can’t Have – And What To Do About It

ScottBrandBlogI guarantee you that by the end of reading this post, you’ll want to hire Scott Brand.

Inspirations: A Teen Addiction Rehab Facility has already swooped him up, and he is now a valued member of their team.

But there’s good news! There are other people like him! Hopefully Scott’s unique characteristics and success will spark some helpful ideas for the next time you’re hiring.

So here are the 7 reasons why Scott Brand is an essential employee, and tips so you can hire someone like him.… Continue reading

6 Steps to Save Grandma! . . . and not need an extension on your training

SaveGrandmaBlog“A student’s grandmother is far more likely to die suddenly just before the student takes an exam, than at any other time of year.”
Eastern Connecticut State University “Study”

No educator has ever been surprised by the flood of emails at the end of a semester relaying the unfortunate death of Grandma. . . and, of course, requesting the appropriate extension or exception.

Another round of Coached Courses starts today, and nearly 100 students all around the world are entering into a rigorous training adventure.

Our goal is to not only present a new batch of successful Master Graduates in December, but to have them graduate with grandmothers.

So, for the sake of grandmothers everywhere, here are the top 6 ways to graduate from any training program without needing to (figuratively) throw Grandma under the bus to get an extension!… Continue reading

7 Steps to Leverage Team Meetings for Training Success

If you want your marketing team to get the most out of training, you’ve got to keep them accountable and help them apply what they’re learning.

And there may be no better way to keep them on task and productive than team meetings.

Yep, that’s right, we used “meeting” and “productive” in the same sentence. Here’s how it works.… Continue reading

7 Steps to Training Failure

7StepstoTrainingFailure copy

We’ve helped hundreds of marketing teams, large and small, get their digital marketing training programs up and running.

And we’ve learned that the secrets to success — and failure — are pretty consistent, regardless of your business size, and whether you’re an agency, an in-house marketing team, or an individual honing your personal skills.

In fact, whatever kind of training you’re pursuing, finishing successfully is hard work.

Failing, on the other hand, is easy if you know what to do.

So we thought we’d share the recipe for training failure. That way, it’ll be easier for you to avoid the pitfalls, and your energies will stay focused on the things that really work.… Continue reading

Why It’s Always a Bad Time for Training, And Why That Doesn’t Matter

Hundreds of teams train with Market Motive, and they’ve all had one thing in common: every team has trained at a bad time.

Want to know why?

It’s always a bad time for training.

What sets successful companies or agencies apart, though, is they have a powerful long-term vision that minimizes short-term obstacles.

In other words, if there’s a fire in the cockpit, put out the fire, but don’t forget to fly the plane.

Best selling author Stephen Covey offers a well-known time management matrix in his book 7 Habits for Highly Effective People. The Y-axis is importance, the X-axis is urgency, and the four quadrants represent the different ways we spend our time.


Avoid Quadrants Three and Four

Any successful company knows not to spend their time in Quadrant 4 (Not Urgent & Not Important).

Even Quadrant 3 (Urgent & Not Important) can be easily restricted with a little awareness that not every ringing phone needs to be answered, and not every email needs an immediate reply.

Understand The Difference Between Quadrants One and Two

What sets the companies that consistently excel apart from bottle-rocket companies that have quick success but high turnover and high stress is how they differentiate between Quadrant 1 (Important & Urgent) and Quadrant 2 (Important & Not Urgent).… Continue reading

Why Culture is More Important Than Social Media, and Other Lessons from the Painful Comcast Call

Chances are, you’ve already heard the painfully long Comcast customer service call – 5.4 million people have! In case you haven’t heard the call yet, here’s the summary: A man called Comcast to cancel his service, and the customer service representative was far less than helpful. Painfully unhelpful, actually.

As you may expect, the call went viral and exploded all over social media – but this is not a social media problem. This is a problem with culture and customer service.

The biggest lesson to learn here: No matter how much work you put into your social media reputation, if your culture is bad, it doesn’t take much to make it all crumble.

Are You the Roadblock To Your Marketing Team’s Success?

The digital marketing train is pulling out of the station, and marketers who haven’t fully jumped on yet are trying furiously to make the change – but many don’t know how.

In March 2014, Adobe released Digital Roadblock: Marketers Struggle to Reinvent Themselves, which surveyed 1,000+ marketers and identified what’s causing the dangerously slow adaptation of digital.


SPOILER: The biggest roadblock to your marketing team’s success may be you.


Let’s break it down. Here are our top 7 takeaways from Adobe’s report:

1. Companies are doing significantly more digital marketing


People spend a lot of time on the internet – so smart companies are trying to reach their audience where they live. Broadcast and/or radio advertising are appropriately and quickly giving way to social marketing and email.

4 Ways to Leverage Training & Certifications: Lessons from the Award-Winning PCI Team

PCI is an integrated marketing communications firm known for going the extra mile for its clients. The agency extended this commitment to excellence into its Market Motive training program. As a result, it had a 100 percent completion and certification rate for its pilot group, placing the PCI team in the Top 10 Digital Marketing Teams for 2013

“We are always working to better ourselves, and really push that envelope for the benefit of our clients,” Beth Schlesinger, vice president at PCI, said. “We know that if we prioritize learning and experience new strategies and tactics, we’ll be better positioned to continue to innovate and provide creative ideas that help our clients meet their communication goals.”

The team’s highly successful program had four key components. If you take what they’ve done – and combine it with the culture of excellence, improvement, and achievement that’s already inherent to PCI – you’re one step closer to duplicating their results.

1. Get everyone (all skill levels and positions) on the same page.


At PCI, client teams are robust and include senior, and junior, level staff working together with the client to develop and execute successful programs. Having everyone, from PCI’s senior vice presidents to assistant account executives, on the same page, using the same language and being aware of the same digital marketing tools, streamlines the process and allows for better communication within the team and, thus, better results for the clients.… Continue reading