Matt BaileyDMCA Faculty Chair
Has taught at over 1,000 companies, Universities, conferences and workshops, including Rutgers University, Google, Disney, ABC, ESPN, Proctor and Gamble, and Johnson & Johnson.
Is the best-selling author of "Internet Marketing an Hour a Day".
Is the founder and president of SiteLogic
Matt and 7 other renowned faculty have created this course to get you job ready with a 360’ working knowledge of core digital marketing skills
About The Course
Digital Marketing has become essential for businesses to reach, engage and interact with their target audience and customer base. With 3.3Bn consumers already on the internet and projected global digital advertising spends of $278 Bn by 2019, a career in digital marketing is a no brainer with 220+K job openings (Indeed job data) for qualified professionals.
Digital Marketing Certified Associate (DMCA) is designed to get you industry ready with practical project experience in all core digital marketing skills. Internalize the 8 domains of digital marketing and master the 4 most critical tools required by every digital business. This training ensures you become a complete digital marketer with practical skills to join high quality digital marketing teams or execute your own digital marketing campaigns.
DMCA will train you to excel in certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Youtube and Facebook Blueprint and provides work experience via implementation of real life projects. The comprehensive course includes 39+ hours of E-learning, 40+ hours of project work and 8 simulation exams, with exclusive access to best-selling authors and industry experts.
Digital Marketing Certified Associate Training will equip you with the practical skillset sought by the industry and serve as the launch pad for your digital marketing career. After this training you will be able to:
- Manage all aspects of Digital Marketing - SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc.
- Master Digital Marketing execution tools - Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc.
- Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing
- Formulate, plan, and execute effective Digital Marketing campaigns
- Prepare for top digital marketing certification exams like the OMCA, along with Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications
This training is best suited for those keen on building a career in Digital marketing and/or using digital marketing to achieve their business objectives. The course is well suited for traditional marketers, marketing consultants, and business owners/ entrepreneurs looking to add digital marketing to their skillset. The training is of great value to aspiring digital marketers looking to add industry skills to their resume and qualify for roles including Social Media Analyst, PPC Analyst, Digital Marketing Executive, Digital Marketing Manager, etc.
2: Foundations - Search Engine Optimization (SEO)
3: Foundations - Pay Per Click (PPC)Preview
4: Foundations - Social Media
5: Foundations - Content Marketing
6: Foundations - Mobile Marketing
7: Foundations - Email MarketingPreview
8: Foundations - Conversion Optimization
9: Foundations - Web Analytics
10: Tools - Google Analytics: Specific Techniques and Reports
11: Tools - Facebook Marketing and Advertising
12: Tools - YouTube and Video MarketingPreview
13: Tools - Google AdWords Fundamentals
14: Digital Marketing Strategy
Exam & certification
To become a Digital Marketing Certified Associate, you must fulfill both of the following criteria:
- Successfully complete first 5 rounds in the Mimic Pro which will be evaluated by the lead trainer.
- Pass the Digital Marketing Certified Associate examination with a minimum score of 70%. The DMCA online exam consists of 50 multiple choice questions that must be answered within 60 minutes.
After completing the course you will receive Simplilearn’s certification in Twitter advertising.
Once you've completed the DMCA course, you'll need to register on the Google Analytics Academy website. From there, you'll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.
Once you've completed the DMCA course, you'll need to register as a Google Partner. On the Google Partners site, you'll sign up to take the Google AdWords Fundamentals Exam, which consists of 100 multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months.
After you've completed the DMCA course, you'll need to register for Facebook Blueprint. On that site, you’ll take the Facebook Blueprint Exam, which consists of 34 eLearning modules that each have a few questions. There is no time limit for this exam.
Once you've completed the DMCA course, you'll need to register for the YouTube Certification. On that site, you’ll sign up to take the YouTube Certification Exam, which consists of 100 multiple choice questions that must be answered within 120 minutes.
Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You’ll use various digital marketing tools to execute your digital marketing strategy.
Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.
Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.
Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.
Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.
- Complete 1 project and 1 simulation test with a minimum score of 60%.
- Complete 1 project and 1 simulation test with a minimum score of 60%.
Request more information
DMCA has been created by a dream team of Digital Marketing gurus, best-selling authors, Silicon Valley industry experts, and university faculty to provide an unmatched learning experience.
Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-founder of Market Motive. Through his blog, Occam’s Razor, and his best-selling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, Avinash has become recognized as an authoritative voice on web analytics.
Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.
Jennifer Evans Cario is President of SugarSpun Marketing and is an experienced social media strategist. She also serves as Adjunct Professor for Rutgers University‘s online Social Media Mini MBA program. She is the author of three books, including “Pinterest Marketing: An Hour a Day”.
Greg Jarboe is the author of “YouTube and Video Marketing: An Hour a Day”, and writes for Search Engine Watch and ReelSEO.
Brad Geddes is the author of “Advanced Google Adwords” and is the founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.
Matt Bailey is the founder and president of SiteLogic and the author of “Internet Marketing: An Hour a Day”.
Jeff Hasen is the founder and president of mobile consultancy Gotta Mobilize and author of two books, “The Art of Mobile Persuasion” and “Mobilized Marketing”.
Danny Dover is the author of “Search Engine Optimization (SEO) Secrets” and the former lead SEO at Moz.
Online classroom trainings are taught by instructors via Cisco Webex conferencing. The training happens in real time and you can interact with the trainer & participants from across the globe. The Flexipass gives you access to 10+ online classroom batches over 90 days, giving you the convenience of getting industry ready at your time, your place.
Self-paced learning includes 39 hours of e-learning, 8 simulation tests, 40+ hours of project work and exclusive access to faculty and industry experts.
With our Online Classroom training, you will additionally receive access to 10+ instructor led batches of 48 hours each over 90 days.
Self-paced members can get job ready in 6 weeks by spending 100+ hours to complete the course. The time spent can vary by the participant’s aptitude and time devoted.
Coached Online Classroom is a structured program that takes 12 sessions (for Weekends)/16 sessions (for weekdays). You can take classes on weekdays or weekends as per your convenience.
After successful completion of the course, you will be awarded the DMCA course certificate.
The training prepares you to successfully clear certification exams of OMCA, Google Analytics, Google AdWords, Facebook Blueprint, and YouTube marketing by registering on their respective websites and clearing the relevant exams.
You will work on 4 real life projects that will enable you to learn and master the following tools –
- Google Analytics
- Google Adwords