Email Marketing Done Right
Email campaigns are very effective and inexpensive when done well, highly toxic when done poorly.
It's true. Too many marketers fail to build any proper email campaigns because of the up front effort required, the compliance maze and the high price of failure. Regrettably, the absence of good email marketing leads to higher customer acquisition costs.
Compliance
The volatile landscape of legal and ethical compliance can be downright confusing. So, staying within the accepted boundaries of email marketing is essential to growing your customer trust and loyalty. We'll ensure that your email process complies with current accepted behavior as well as US CAN-SPAM rules and regulations.
Tools
The Market Motive team will help you set up your email process with tools that fit your budget and practices.
Practices
Market Motive can help you plan and build your email lists thus dramatically improving customer loyalty (and saving you money elsewhere).
When you are ready, we'll help you tie in your web analytics data and target each customer based on individual response and behavior.
It's our job to keep up with the latest trends in acquisition, deliverability, mail client HTML rendering and list management .
Email Audit Request
The Market Motive Audit
A great place to start, Market Motive will pinpoint areas that need attention in your online presence. In as few as three business days, we'll audit your existing conversion and advertising systems and report specific, actionable recommendations in five areas:
- Search engine performance and site optimization
- PPC and paid advertising
- Web analytics implementation
- Email and customer communication system
- Web site conversion systems
Use the results of the audit to guide your marketing team, or as a starting point to define what Market Motive can do to increase your site traffic, engagement and conversion.