Here are a few tools that we have found useful in our day to day work. They are free, unsupported, and without warranty. If you'd like to contribute, email us at info at marketmotive.com

Outlook 2003 Spam Predictor

Microsoft Outlook remains the most prominent client mail reader for business related emails. Use this tool to predict the chances that your email content will trigger Outlook to put your message in the Junk Mail folder. Even though the method of detecting spam scores with a word list is dated, we've found that using this tool to remove spammy words increases the chances for delivery across many email clients.

Google Analytics True ROI Calculator

Google Analytics assumes that all revenue tracked through your website has no margins (or cost of sales). If you know your margin, use this tool to know the threshold to look for in order to break even or make a profit.

Google Analytics Filter List Translator

All too often we have a short list of keyword phrases we need to paste into Google Analytics filter field. This simple tool takes a list and translates it into a pipe-seperated list suitable for pasting into Google Analytics.