Analytics for SEO
You'll get more relevant, actionable information when you look beyond simple rankings. Discover the power of digging deeper into keywords, segments, acquisition, bounce rates, content, behavior and more.
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- 7 ways to segment for search success
- Examine your searchers microtrends
- Get away from 'hamster analytics'
LEARN DIRECTLY FROM MATT IN HIS ONLINE COURSES
Want to improve your online marketing fundamentals right away? Boost your marketing skills in Matt's online courses. These courses include on-demand video lessons, live screen share webinars with Matt Bailey, Avinash Kaushik, and other bestselling authors and top speakers.
Use Q&A forums so you can interact directly with Faculty and other students. Online quizzes ensure you're on track and "getting it", so you can walk away with a certificate of completion and an OMCP Certification.
Latest Video Lessons and Recorded Workshops
Gain a comprehensive overview of Internet marketing, and finish with a solid understanding of not only how each discipline works, but how the disciplines work together.
The curriculum is made up of six discipline-specific short courses, each with its own final test.
At the end of the series, you'll be armed with enough information to confidently discuss each area of Internet marketing with clients, contractors and team members. This course also prepares you to move on to the full-length immersion courses in each discipline.
MOBILE MARKETING FUNDAMENTALS
With consumers getting ever more instant information right in the palm of their hand, mobile marketing is no longer a nice-to-have. But while everything has changed, nothing has really changed: it's still about selling products and building loyalty. Join Jeff Hasen to learn the best practices for interacting with the mobile consumer, asking the right questions, and launching mobile campaigns built on "Moments of Trust" that impact sales and brand loyalty. You'll be better equipped to reap the benefits of marketing through growing mobile channels.
- Introduction to Mobile Marketing.
- Mobile's Role In The Marketing Mix.
- Communicating With Your Audience.
- The Mobile User's Expectations.
- Permission, Personalization, Relevance.
- Rules, Regulations, and Best Practices.
- Keeping Up With Technology Changes.
- Mobile Marketing Measurement.
In this course, Matt Bailey and Todd Malicoat will give you all the basics you need to know to be able to "talk the talk" of SEO. You'll have a better understanding of the traditional on-page concepts that really work, and the ones to avoid. And you'll learn the intimate and critical relationship between keyword research and site architecture, as well as link-building, measurement, and more.
- Introduction to SEO.
- Keyword Research.
- Competitive Analysis.
- Site Design and Architecture.
- On-Page SEO.
- Anatomy of a Search Engine Result.
- SEO Measurement.
SOCIAL MEDIA FUNDAMENTALS
Find, engage, convert, and measure your audience where they live: on social media sites like Facebook, Twitter, LinkedIn, and Pinterest. Jennifer Cario and Greg Jarboe have got the latest best practices for social media planning strategies, channel opportunities, and testing and evaluating your campaigns. You'll get the inside scoop on the guidelines, opportunities, and strategies you must have to evaluate your company's needs, and build an organized and effective social media marketing campaign.
- Introduction to Social Media.
- Viral Marketing.
- Social Media Channels.
- Finding and Communicating with Your Influencers.
- Social Media Listening & Reputation Management.
- Social Media Measurement.
CONVERSION OPTIMIZATION FUNDAMENTALS
Discover the importance of maintaining scent, and learn how to ensure that your website is satisfying the four critical buying personas by modeling customer behavior. Plus, gain an understanding of the value found in good testing practices; if you're not testing your site's effectiveness, you're doing your business and your customers a disservice. Study with Bryan Eisenberg, and learn to pinpoint your marketing focus and your missed conversion opportunities with these critical tips and strategies from the industry leader in website optimization.
- Introduction to Conversion Optimization.
- Attention, Interest, Decision, Action, Satisfaction (AIDAS).
- Maintaining Scent.
- The Four Personas.
- Essential Conversion Tips.
WEB ANALYTICS FUNDAMENTALS
Avinash Kaushik describes the many ways you can -- and should -- analyze the data from your website, and all the other digital and offline properties that drive traffic and sales to your entire brand. From a comprehensive Web Analytics overview to organizational readiness, segmentation, and competitive analysis, Avinash opens the door for analysts and non-analysts alike to gather a deep understanding of a complex topic and make it accessible for everyone inside any organization.
- Introduction to Web Analytics.
- Key Performance Indicators (KPIs).
- Qualitative Research.
- Experimentation & Testing.
- Competitive Intelligence.
- Web Analytics Structure & Planning.
- Web Analytics Business Considerations.
From search psychology to targeting opportunities, to a hands-on understanding of how the PPC auction actually works, this intro to PPC course with Brad Geddes covers a lot of ground. You'll learn the art of hands-on ad copy writing, and the science of keyword research and paid search measurement. At the end of the course you'll be confident in your understanding of all the key components of paid search advertising.
- Introduction to Paid Search Marketing.
- The Buying Cycle.
- The PPC Auction.
- PPC Targeting Oppportunities.
- Keyword Research.
- Ad Copywriting.
- Paid Search Measurement.
LEARN FROM BESTSELLING AUTHORS AND SPEAKERS
Matt Bailey is the founder and president of SiteLogic. With over a decade in the web marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve internet presence and conversions. Matt also serves on the Advisory Board for Incisive Media's Search Engine Strategies Conferences. As one of the conference's highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.