Google AdWords Professional Training Course

13+ hrs of eLearning6 Simulation ExamsExam ready for 5 certifications
Self Paced Learning @ $299 *1 year access Enroll
7 Day Money Back Guarantee
  • Brad Geddes is the author of "Advanced Google AdWords" and founder of Certified Knowledge, an online source for PPC training, tools, and advice.
  • He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

The Google advertising network has become the cornerstone of digital marketing today. Google dominates online marketing with its search, mobile, display and video advertising channels.

Our Complete Google AdWords Professional Training course ensures that you become a thorough Google advertising professional with a 360 degree & in-depth working knowledge of the Google pay per click network. This course will enable you to strategize, create and execute paid marketing campaigns using different channels like Search, Mobile, Display and Video to achieve your organizational objectives. You will internalize strategies to optimize your campaigns and improve ad quality to ensure you achieve better return on investment.

This course is designed to get you exam-ready for the Google AdWords professional certifications and endow you with the practical knowledge required to be an effective paid marketing professional.

Complete Google AdWords Professional training is designed to provide a solid foundation for to ace Google advertising. After this course you will be able to:

  • Master the Google tools and techniques to qualify as a Google Advertising expert
  • Formulate, plan, and execute different types campaigns using the Google Advertising network
  • In-depth understanding about the different types of biddings methods and biding strategies for higher return on marketing investment.
  • Leverage different Google advertising network to increase brand awareness or increase conversions
  • Ace top Google AdWords certification exams like AdWords Fundamentals, Search certification, Display certification, Video certification, and Mobile certification

This training can be attended by anyone who wants to build a career in Google pay per click advertising and become Google certified. This course is also of great value to aspiring digital marketers who want to master Google AdWords, and for traditional marketers who have the desire to learn online marketing techniques, as well as business owners/entrepreneurs.

1: Introduction to AdWords

2: Account Structure

3: Keywords and Match Types

4: Creating Text and Search Ads

5: Ad Extensions

6: Display Ads

7: Display Targeting

8: Campaign Types and Settings

9: Advertising Metrics

10: Bidding and Bid Modifiers

11: Quality Score

12: AdWords Reports

13: AdWords Tools

14: Optimizing Your Account

15: AdWords Display Advertising

16: AdWords Mobile Advertising

17: AdWords Search Advertising

18: AdWords Video Advertising

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