Google AdWords Professional Training Course
- Brad Geddes is the author of "Advanced Google AdWords" and founder of Certified Knowledge, an online source for PPC training, tools, and advice.
- He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.
About The Course
The Google advertising network has become the cornerstone of digital marketing today. Google dominates online marketing with its search, mobile, display and video advertising channels.
Our Complete Google AdWords Professional Training course ensures that you become a thorough Google advertising professional with a 360 degree & in-depth working knowledge of the Google pay per click network. This course will enable you to strategize, create and execute paid marketing campaigns using different channels like Search, Mobile, Display and Video to achieve your organizational objectives. You will internalize strategies to optimize your campaigns and improve ad quality to ensure you achieve better return on investment.
This course is designed to get you exam-ready for the Google AdWords professional certifications and endow you with the practical knowledge required to be an effective paid marketing professional.
Complete Google AdWords Professional training is designed to provide a solid foundation for to ace Google advertising. After this course you will be able to:
- Master the Google tools and techniques to qualify as a Google Advertising expert
- Formulate, plan, and execute different types campaigns using the Google Advertising network
- In-depth understanding about the different types of biddings methods and biding strategies for higher return on marketing investment.
- Leverage different Google advertising network to increase brand awareness or increase conversions
- Ace top Google AdWords certification exams like AdWords Fundamentals, Search certification, Display certification, Video certification, and Mobile certification
This training can be attended by anyone who wants to build a career in Google pay per click advertising and become Google certified. This course is also of great value to aspiring digital marketers who want to master Google AdWords, and for traditional marketers who have the desire to learn online marketing techniques, as well as business owners/entrepreneurs.
1: Introduction to AdWords
2: Account Structure
3: Keywords and Match Types
4: Creating Text and Search Ads
5: Ad Extensions
6: Display Ads
7: Display Targeting
8: Campaign Types and Settings
9: Advertising Metrics
10: Bidding and Bid Modifiers
11: Quality Score
12: AdWords Reports
13: AdWords Tools
14: Optimizing Your Account
15: AdWords Display Advertising
16: AdWords Mobile Advertising
17: AdWords Search Advertising
18: AdWords Video Advertising
Our digital marketing courses have been created by a dream team of digital marketing gurus, best-selling authors, Silicon Valley industry experts, and university faculty to provide an unmatched learning experience.
Brad Geddes is the author of "Advanced Google AdWords" and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.
Greg Jarboe is the author of "YouTube and Video Marketing: An Hour a Day", and writes for Search Engine Watch and ReelSEO.
Matt Bailey is the founder and president of SiteLogic, and the author of "Internet Marketing: An Hour a Day"
For Online Self-Learning you will get 13+ hours of e-learning and6 simulation tests.
Not everyone needs the certification. The real value is in learning new skills, and the opportunities that provides for improved results and new prospects.
But Certification is a way to prove that you've done that work, and honed those skills. Our Certification Courses are recognized as exam preparatory by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honour.
Great question. The number of video hours vary by course, and you'll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes. You’ll be pretty busy.
Self-paced members probably spend a total of 30 hours to complete the course. Since they study at their own speed and as their schedule allows, how long it takes to finish the course depends on how many hours you've got to dedicate to your studies each day or week.
In a word, no. But if you could just buy a Certification, it wouldn't really have any value. Our courses are challenging even for experienced marketers.
But if you have the desire to learn, take the time to watch the video lessons carefully, and rematch videos when necessary to assure you're absorbing the materials, you'll do well. Experienced or not.