Complete Google AdWords Professional Certification Training

13+ hrs of eLearning6 Simulation ExamsExam ready for 5 certifications

Join our Google AdWords certification course and become proficient in all aspects of Google AdWords and other forms of paid advertisement. With this Google AdWords training, you can develop and execute your very own AdWords campaign.

Self Paced Learning
USD 899 *180 days access
7 Day Money Back Guarantee
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Key Features

  • 13+ hours of high-quality e-learning content
  • Master search, display, video and mobile advertising
  • 6 simulation exams included
  • Exam ready for 5 Google AdWords Certifications

Course advisor

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Brad GeddesGoogle AdWords Faculty Chair

Brad Geddes is the author of "Advanced Google AdWords" and founder of Certified Knowledge, an online source for PPC training, tools, and advice.

He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

About The Course

What are the objectives of the Google Adwords course?

The Google Adwords certification course from Market Motive trains you to become a complete Google advertising professional.

With this complete Google Adwords training, participants can understand significant aspects of Google advertising network like Search, Display, Mobile, and Video.

After taking this course, you can form and execute Google PPC campaigns and design strategies to make the most of them.

With our Google Adwords certification training, you get exam-ready for the Google AdWords professional certifications. Master the practical knowledge required to be a successful paid marketing professional.

What skills does this Google Adwords course aim to teach you?

With our Google Adwords online course, participants can:

  • Understand and use different Google advertising channels such as Search, Display, Mobile & Video
  • Navigate the Google AdWords interface and manage your own Adwords account
  • Attract traffic to your website by planning and executing various Google Adwords campaigns
  • Learn the differences between types of bidding methods and strategies
  • Identify consumer behavior and remarket your products and services accordingly
  • Learn how to successfully target your audiences based on their interactions with your website
  • Prepare for Google Adwords certification exams like AdWords Fundamentals, Display certification, Video certification, and Mobile certification

Who should take this Google Adwords certification training?

This complete Google Adwords certification training from Market Motive is a great option for anyone who wants to become a digital marketing expert. Thanks to its multiple advertising channels, Google AdWords is a powerful marketing tool to possess. This certification is best suited for:

  • Digital Marketer
  • Digital Marketing Executives
  • Content Writers
  • Marketing and Sales Professionals
  • Entrepreneurs

Who trusts our training?

Course Preview

  • Google AdWords Fundamentals
    • Lesson 01 - Introduction to AdWords 10:55
      • 1.1 Introduction to AdWords 00:54
      • 1.2 What is AdWords? 01:53
      • 1.3 How AdWords Works 03:56
      • 1.4 Google's Networks 01:27
      • 1.5 Targeting Options 01:05
      • 1.6 Key Takeaways 01:40
    • Lesson 02 - Account Structure 14:44
      • 2.1 AdWords Account Structure 00:41
      • 2.2 Overview of the AdWords Account Structure 04:04
      • 2.3 Campaign Type Uses 02:22
      • 2.4 Campaign Organization 02:05
      • 2.5 Ad Group Organization 03:01
      • 2.6 Key Takeaways 02:31
    • Lesson 03 - Keywords and Match Types 10:49
      • 3.1 Keywords and Match Types 00:45
      • 3.2 Overview of Match Types 00:56
      • 3.3 The Match Types 02:42
      • 3.4 Negative Keywords 02:42
      • 3.5 Search Terms Report 01:21
      • 3.6 Key Takeaways 02:23
    • Lesson 04 - Creating Text and Search Ads 12:08
      • 4.1 Creating Text and Search Ads 00:42
      • 4.2 Text Ads 07:43
      • 4.3 Other Search Ads 01:40
      • 4.4 Key Takeaways 02:03
    • Lesson 05 - Ad Extensions 10:19
      • 5.1 Ad Extensions 00:44
      • 5.2 Ad Extensions 07:18
      • 5.3 Key Takeaways 02:17
    • Lesson 06 - Display Ads 06:03
      • 6.1 Display Ads 00:30
      • 6.2 Display Ad Formats 04:05
      • 6.3 Key Takeaways 01:28
    • Lesson 07 - Display Targeting 11:16
      • 7.1 Display Targeting 00:41
      • 7.2 Contextual Targeting 02:08
      • 7.3 Audience Targeting 03:44
      • 7.4 Placement Targeting 01:22
      • 7.5 Key Takeaways 03:21
    • Lesson 08 - Campaign Types and Settings 21:14
      • 8.1 Campaign Types and Settings 00:52
      • 8.2 Location Targeting 03:12
      • 8.3 Language Targeting 01:44
      • 8.4 Daily Budgets and Bidding 03:46
      • 8.5 Ad Scheduling 02:30
      • 8.6 Other Targeting 02:35
      • 8.7 Campaign Types 04:13
      • 8.8 Key Takeaways 02:22
    • Lesson 09 - Advertising Metrics 16:10
      • 9.1 Advertising Metrics 00:42
      • 9.2 AdWords Metrics and Jargon 06:39
      • 9.3 Sale Metrics 02:10
      • 9.4 Measurement Based on Goals 04:04
      • 9.5 Key Takeaways 02:35
    • Lesson 10 - Bidding and Bid Modifiers 16:24
      • 10.1 Bid Methods and Bid Modifiers 00:34
      • 10.2 Bid Methods 06:30
      • 10.3 Bid Modifiers 05:14
      • 10.4 Where to Set Bids 01:59
      • 10.5 Key Takeaways 02:07
    • Lesson 11 - Quality Score 12:22
      • 11.1 Quality Score 00:38
      • 11.2 What is Quality Score? 01:55
      • 11.3 Ad Rank 04:40
      • 11.4 Improving Quality Score 03:21
      • 11.5 Key Takeaways 01:48
    • Lesson 12 - AdWords Reports 11:33
      • 12.1 AdWords Reports 00:56
      • 12.2 The AdWords Interface 02:39
      • 12.3 Reporting Segments 01:43
      • 12.4 Dimensions Tab 01:50
      • 12.5 Other Useful Reports 02:20
      • 12.6 Key Takeaways 02:05
    • Lesson 13 - AdWords Tools 12:04
      • 13.1 AdWords Tools 00:57
      • 13.2 Tracking Conversions 02:11
      • 13.3 Campaign Planning Tools 03:35
      • 13.4 Management Tools 01:14
      • 13.5 Other Tools 02:32
      • 13.6 Key Takeaways 01:35
    • Lesson 14 - Optimizing Your Account 14:27
      • 14.1 Optimizing Your Account 00:40
      • 14.2 Improving ROI 10:56
      • 14.3 Branding Goals 00:51
      • 14.4 Key Takeaways 02:00
  • AdWords Search Advertising
    • Lesson 01 - Introduction to Search 09:56
      • 1.1 Lesson 01 - Introduction to Search 00:37
      • 1.2 The Search Process 08:21
      • 1.3 Key Takeaways 00:58
    • Lesson 02 - Keywords and Match Types 20:18
      • 2.1 Lesson 02 - Keywords and Match Types 00:48
      • 2.2 Topic 1 - Overview of Match Types 00:48
      • 2.3 Topic 2 - The Match Types 12:50
      • 2.4 Topic 3 - Negative Keywords 02:13
      • 2.5 Topic 4 - Search Terms Report 01:32
      • 2.6 Key Takeaways 02:07
    • Lesson 03 - Creating Search Ads 21:11
      • 3.1 Lesson 03 - Creating Search Ads 00:46
      • 3.2 Topic 1 - Text Ads 12:10
      • 3.3 Topic 2 - Other Search Ads 05:50
      • 3.4 Key Takeaways 02:25
    • Lesson 04 - Ad Extensions 11:41
      • 4.1 Lesson 04 - Ad Extensions 00:47
      • 4.2 Ad Extensions 08:41
      • 4.3 Key Takeaways 02:13
    • Lesson 05 - Account Structure 14:50
      • 5.1 Lesson 05 - Account Structure 00:44
      • 5.2 Topic 1 - Overview of Account Structure 03:35
      • 5.3 Topic 2 - Search Campaign Types 02:07
      • 5.4 Topic 3 - Search Campaign Organization 03:18
      • 5.5 Topic 4 - Ad Group Organization 03:06
      • 5.6 Key Takeaways 02:00
    • Lesson 06 - Campaign Settings 14:46
      • 6.1 Lesson 06 - Campaign Settings 01:05
      • 6.2 Topic 1 - Location Targeting 05:00
      • 6.3 Topic 2 - Language Targeting 01:34
      • 6.4 Topic 3 - Daily Budgets and Bidding 02:47
      • 6.5 Topic 4 - Ad Rotation 02:15
      • 6.6 Key Takeaways 02:05
    • Lesson 07 - Advertising Metrics 14:46
      • 7.1 Lesson 07 - Advertising Metrics 00:48
      • 7.2 Topic 1 - AdWords Metrics and Jargon 05:34
      • 7.3 Topic 2 - Sale Metrics 06:33
      • 7.4 Key Takeaways 01:51
    • Lesson 08 - Bid Methods and Bid Modifiers 17:48
      • 8.1 Lesson 08 - Bid Methods and Bid Modifiers 00:32
      • 8.2 Topic 1 - Bid Methods 07:40
      • 8.3 Topic 2 - Bid Modifiers 06:35
      • 8.4 Topic 3 - Set Bids 01:03
      • 8.5 Key Takeaways 01:58
    • Lesson 09 - Quality Score 12:31
      • 9.1 Lesson 09 - Quality Score 00:36
      • 9.2 Topic 1 - Quality Score 01:47
      • 9.3 Topic 2 - Ad Rank 04:10
      • 9.4 Topic 3 - Improving Quality Score 04:15
      • 9.5 Key Takeaways 01:43
    • Lesson 10 - AdWords Reports 15:04
      • 10.1 Lesson 10 - AdWords Reports 00:48
      • 10.2 Topic 1 - The AdWords Interface 02:20
      • 10.3 Topic 2 - Reporting Segments 01:01
      • 10.4 Topic 3 - Useful Reports 09:20
      • 10.5 Key Takeaways 01:35
    • Lesson 11 - AdWords Tools 13:34
      • 11.1 Lesson 11 - AdWords Tools 00:49
      • 11.2 Topic 1 - Tracking Conversions 04:13
      • 11.3 Topic 2 - Scaling Your Account 03:15
      • 11.4 Topic 3 - Other Tools 02:56
      • 11.5 Key Takeaways 02:21
    • Lesson 12 - Optimizing Your Account 13:47
      • 12.1 Lesson 12 - Optimizing Your Account 00:41
      • 12.2 Topic 1 - Goal Setting 03:27
      • 12.3 Topic 2 - Managing Ad Groups 04:17
      • 12.4 Topic 3 - Managing Bids and Budget 01:37
      • 12.5 Topic 4 - Ongoing Monitoring 02:15
      • 12.6 Key Takeaways 01:30
  • AdWords Display Advertising
    • Lesson 01 - Introduction to Display 07:56
      • 1.1 Lesson 01 - Introduction to Display 00:42
      • 1.2 What is Display Advertising 05:40
      • 1.3 Key Takeaways 01:34
    • Lesson 02 - Account Structure 09:54
      • 2.1 Lesson 02 - Account Structure 00:34
      • 2.2 Topic 1 - Overview of Account Structure 03:21
      • 2.3 Topic 2 - Campaign Type Uses 04:30
      • 2.4 Key Takeaways 01:29
    • Lesson 03 - Campaign Settings 11:09
      • 3.1 Lesson 03 - Campaign Settings 01:02
      • 3.2 Topic 1 - Location and Language Targeting 02:28
      • 3.3 Topic 2 - Daily Budgets and Bidding 02:14
      • 3.4 Topic 3 - Ad Scheduling 01:06
      • 3.5 Topic 4 - Ad Display Options 02:50
      • 3.6 Key Takeaways 01:29
    • Lesson 04 - Introducing Display Targeting 10:58
      • 4.1 Lesson 04 - Introducing Display Targeting 00:35
      • 4.2 Topic 1 - Contextual Targeting 02:13
      • 4.3 Topic 2 - Audience Targeting 04:32
      • 4.4 Topic 3 - Placement Targeting 02:05
      • 4.5 Key Takeaways 01:33
    • Lesson 05 - Advanced Display Targeting 19:31
      • 5.1 Lesson 05 - Advanced Display Targeting 00:31
      • 5.2 Topic 1 - Flexible Targeting 04:37
      • 5.3 Topic 2 - Exclusions 06:14
      • 5.4 Topic 3 - Ad Group Organization 07:00
      • 5.5 Key Takeaways 01:09
    • Lesson 06 - Display Text Ads 11:39
      • 6.1 Lesson 06 - Display Text Ads 00:34
      • 6.2 Topic 1 - Text Ads 07:42
      • 6.3 Topic 2 - Ad Extensions 01:26
      • 6.4 Key Takeaways 01:57
    • Lesson 07 - Rich Media Ads 12:31
      • 7.1 Lesson 07 - Rich Media Ads 00:35
      • 7.2 Topic 1 - Rich Media Ads 07:56
      • 7.3 Topic 2 - Ad Gallery 02:28
      • 7.4 Key Takeaways 01:32
    • Lesson 08 - YouTube and Video Ads 07:14
      • 8.1 Lesson 08 - YouTube and Video Ads 00:32
      • 8.2 Topic 1 - YouTube Pages 01:46
      • 8.3 Topic 2 - Video Ads 02:03
      • 8.4 Topic 3 - Video Targeting Research 01:02
      • 8.5 Key Takeaways 01:51
    • Lesson 09 - Bidding and Ad Rank 24:55
      • 9.1 Lesson 09 - Bidding and Ad Rank 00:32
      • 9.2 Topic 1 - Bid Methods 09:24
      • 9.3 Topic 2 - Bid Modifiers 04:45
      • 9.4 Topic 3 - Ad Rank 06:41
      • 9.5 Key Takeaways 03:33
    • Lesson 10 - Display Report 09:06
      • 10.1 Lesson 10 - Display Reports 00:35
      • 10.2 Topic 1 - The AdWords Interface 01:23
      • 10.3 Topic 2 - Useful Reports 05:42
      • 10.4 Key Takeaways 01:26
    • Lesson 11 - Display Tools 09:40
      • 11.1 Lesson 11 - Display Tools 00:28
      • 11.2 Topic 1 - Tracking Conversions 05:26
      • 11.3 Topic 2 - Scaling Your Account 01:04
      • 11.4 Topic 3 - Ad Research and Creation 01:03
      • 11.5 Key Takeaways 01:39
    • Lesson 12 - Optimizing Your Account 10:09
      • 12.1 Lesson 12 Optimizing Your Account 00:33
      • 12.2 Topic 1 - Goal Setting 02:56
      • 12.3 Topic 2 - Overall Goals 03:04
      • 12.4 Topic 3 - Managing Bids and Budget 02:19
      • 12.5 Key Takeaways 01:17
  • AdWords Mobile Advertising
    • Lesson 01 - Introduction to Mobile Advertising 17:15
      • 1.1 Introduction to Mobile Advertising 00:48
      • 1.2 Topic 1 - The Mobile Advertising Exam 03:06
      • 1.3 Topic 2 - Mobile Advertising Overview 12:21
      • 1.4 Key Takeaways 01:00
    • Lesson 02 - Using Mobile Ads to Drive Business 19:37
      • 2.1 Introduction 00:46
      • 2.2 Mobile Ads for Business 17:11
      • 2.3 Key Takeaways 01:40
    • Lesson 03 - Google Offerings and Mobile Insights 17:06
      • 3.1 Introduction 00:48
      • 3.2 Topic1 Advantages of Google Advertising 03:35
      • 3.3 Topic2 Mobile Site and App 11:06
      • 3.4 Key Takeaways 01:37
    • Lesson 04 - Targeting and Bid Strategies 14:07
      • 4.1 Targeting and Bid Strategies 00:46
      • 4.2 Topic 1 - Mobile Bid and Targeting Options 11:44
      • 4.3 Key Takeaways 01:37
    • Lesson 05 - Google Networks and Ad Formats 17:58
      • 5.1 Lesson 5 - Google Networks and Ad Formats 01:32
      • 5.2 Topic 1 - Google Ad Networks 05:51
      • 5.3 Topic 2 - Type of Ad Formats 09:35
      • 5.4 Key Takeaways 01:00
    • Lesson 06 - Types of Mobile Ads 18:11
      • 6.1 Types of Mobile Ads 00:51
      • 6.2 Topic 1 - Mobile Ads Across Networks 11:21
      • 6.3 Topic 2 - Deep Links 04:32
      • 6.4 Key Takeaways 01:27
    • Lesson 07 - Measurement 13:53
      • 7.1 Lesson 7 - Measurement 00:48
      • 7.2 Conversion Tracking for Measurement 11:42
      • 7.3 Key Takeaways 01:23
    • Lesson 08 - Measurement Continued 11:08
      • 8.1 Lesson 8 - Measurement Continued 00:49
      • 8.2 Call Conversion Tracking for Measurement 08:43
      • 8.3 Key Takeaways 01:36
  • AdWords Video Advertising
    • Lesson 01 - YouTube Advertising Basics 15:49
      • 1.1 Lesson 01 - YouTube Advertising Basics 00:44
      • 1.2 Topic 1 - AdWords and TrueView Ads 07:05
      • 1.3 Topic 2 - YouTube and Google 06:46
      • 1.4 Key Takeaways 01:14
    • Lesson 02 - Video Campaign Overview 14:20
      • 2.1 Lesson 02 - Video Campaign Overview 00:41
      • 2.2 Topic 1 - Creation of Campaign 03:45
      • 2.3 Topic 2 - TrueView Ads 05:44
      • 2.4 Topic 3 - Targeting Groups and Bulk Management 03:10
      • 2.5 Key Takeaways 01:00
    • Lesson 03 - Video Ad Formats 16:11
      • 3.1 Lesson 03 - Video Ad Formats 00:41
      • 3.2 Topic 1 - Overview of TrueView Ads 07:11
      • 3.3 Topic 2 - Targeting Ads and Exclusions 06:32
      • 3.4 Key Takeaways 01:47
    • Lesson 04 - Video Remarketing 14:06
      • 4.1 Lesson 04 - Video Remarketing 00:42
      • 4.2 Topic 1 - Video Remarketing Process and Best Practices 06:23
      • 4.3 Topic 2 - Getting Your Ad Approved 05:32
      • 4.4 Key Takeaways 01:29
    • Lesson 05 - Reservation Video Ads 14:21
      • 5.1 Lesson 5 - Reservation Video Ads 01:04
      • 5.2 Reservation Media and Campaign Overview 11:54
      • 5.3 Key Takeaways 01:23
    • Lesson 06 - Improving and Optimizing Campaigns 13:49
      • 6.1 Lesson 06 - Improving and Optimizing Video Ad Campaigns 01:07
      • 6.2 Video Ads Optimization Overview 10:38
      • 6.3 Key Takeaways 02:04
    • Lesson 07 - Tracking and Measurement Part 1 19:52
      • 7.1 Lesson 07 - Tracking and Measurement Part 1 00:58
      • 7.2 Strategies for YouTube Video Content 17:17
      • 7.3 Key Takeaways 01:37
    • Lesson 08 - Tracking and Measurement Part 2 20:39
      • 8.1 Lesson 08 - Tracking and Measurement Part 2 00:45
      • 8.2 Creating Video Ads 17:32
      • 8.3 Key Takeaways 02:22

Exam & certification

How do you become Google AdWords Certified Professional?

Our course will help you prepare for your Google AdWords Certified Professional Exams. Once you complete this course, you can sign up for Google Partners and take the exams online. You need to clear the AdWords Fundamental exam along with one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising. These tests are free of charge. The table given below has more details about pattern and duration of the Google Adwords exams.

Exam Description
AdWords Fundamentals
  • Covers fundamental and intermediate Adwords concepts
  • Includes topics like benefits of online advertising and managing and optimizing AdWords campaigns
  • Consists of 100 questions and lasts for 120 minutes.
  • A minimum of 80% is needed to clear the exam.
Search Advertising
  • Covers advanced Adwords concepts like creating, managing and measuring search campaigns
  • Consists of 98 questions that you need to answer in 120 minutes
  • Score a minimum of 80% to clear the exam
Display Advertising
  • Covers advanced Adwords concepts
  • Includes topics like developing, managing and measuring display campaigns
  • You need to answer 100 questions in 120 minutes in this exam
  • To clear the exam, you need to score a minimum of 80%
Mobile Advertising
  • Covers the basics and advanced concepts of mobile advertising
  • Includes topics like mobile ad formats, bidding and targeting on mobile and campaign measurement
  • You need to answer 74 questions in 120 minutes and score at least 80% to clear the exam
Video Advertising
  • Covers fundamental and advanced video advertising concepts like producing, managing and measuring campaigns across YouTube and the web
  • In this exam, you need to answer 74 questions in 120 minutes
  • You need to score at least 80% to clear the exam
Shopping Advertising
  • Includes fundamental and advanced shopping advertising concepts like creating a merchant center account and managing shopping campaigns
  • Consists of 63 questions with a duration of 90 minutes
  • To clear the exam, you need to score at least 80% to pass

How do I get my Google Adwords Certificate from Simplilearn?

You will get your Google Adwords certificate from our parent institute, Simplilearn. To unlock this certificate, you must:

  • Complete 85% of the course.
  • Complete 1 simulation test with a minimum score of 60%

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FAQs

What is Google Adwords Certification?

The Google Adwords certification is official accreditation that Google offers. Google Adwords certified professionals are those who are proficient in basic and advanced Adwords concepts. This AdWords certification acts as a seal of approval from Google who recognizes candidates as experts in online advertising.

What are the benefits of the Google Adwords Certification?

When you take the Google Adwords certification course, you will get access to a customized, printable certificate that helps you highlight your skills in online advertising. Moreover, if you get certified in Adwords while working in an organization, that organization will be eligible to earn a Google Partner or Premier Google Partner badge.

What are the job and pay prospects like for certified digital marketing professionals?

For experienced digital marketers, the job market looks bright and rosy. According to LinkedIn, there are about 43,000+ digital marketing positions in various specialties of digital marketing. In recent times, the number of digital marketing jobs has increased while the number of skilled professionals has not, leading to a boost in demand for qualified professionals in this domain.

Your Market Motive certification acts as a stamp of approval for your knowledge in the field of Google Adwords. This certification enhances your job prospects and allows you to get employed in companies like Amazon and eBay. According to Payscale, an individual in the field of PPC can potentially earn up to $70,000 a year.

How do I enroll in this Google Adwords certification training?

You can register for the course on our website. Log into our course page and make an online payment using the following options, after which you will get access to the classes.

  • Visa Credit or Debit card
  • MasterCard
  • American Express
  • Diner’s Club
  • PayPal

How long will I have access to the online self-paced learning?

You get unlimited access to the learning material for 180 days.

Can I cancel the enrolment? Do I get a refund?

Yes, you can cancel your enrolment. You can go through our Refund Policy to know more. We provide a complete refund after deducting the administration fee.

Can I extend the access period of the Google Adwords certification training?

You can pay an additional fee and extend the access period of your Google Adwords certification. You can contact us at our Help and Support portal for more details.

Whom should I contact if I have trouble accessing the online course?

Use the Help and Support link to contact our support team for any problem you may face. The Live Chat link can also be used to chat with someone in real-time with one of our Support team members.

Whom should I contact to know more about the training programme?

Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

Which institute gives me the Google Adwords certification after I complete the course?

You will get an Adwords Associate certificate from Simplilearn. You are also eligible to take the Google Adwords examination by registering for Google Partners and taking the exams.

How much does the Google Adwords certification training cost?

This Google Adwords certification course costs $299.

Is the Google Adwords certification training cost inclusive of the exam fee?

The Market Motive exam is included in the course fee, while the Google Adwords exams are free of cost.

What happens if I don’t pass the Google Adwords exam?

You can take Market Motive’s exam twice without incurring a fee. The Google AdWords exam can be taken multiple times for free. If you fail to clear your test in the first go, then you have to wait eight days before you can attempt it again.