Planning to attend this year’s Search Engine Strategies New York? You should. We’ll be there on the floor, with our fancy new booth. Stop by, check it out, and say hello.
Of course, our world-class faculty will be well represented at SES New York. A quick review of the SES program shows that Market Motive Faculty and students will be moderating, speaking, or presenting in a variety of sessions.
You’ll learn to turn more visitors into customers when Bryan Eisenberg, our Conversion Faculty Chair, and Tim Ash reveal the Conversion Tools of the Master Craftsman … or catch Bryan moderating the panel Channel Surfing: Measuring Profit & ROI Across Channels.
Great PR is all about great content. Find out just what it takes from our Online PR Faculty Chair Greg Jarboe, and Byron White, as they reveal the secrets to Developing Great Content. Plus you’ll have two more chances to see Greg during Social Media Solutions on a Budget and Search, PR and the Social Butterfly, where he’ll be moderating.
Struggling to maintain contact with your PPC prospects? David Szetela, our PPC Faculty Chair, will be on the panel with Dax Hamman and James Colborn, answering the question Is Retargeting/Remarketing Right For You? He’ll also be moderating What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo Search Alliance. You can’t afford to miss out on that one.
If you’re kicking off a new web project, try the Analytics RX: Diagnosis and Recovery clinic, where Matt Bailey, our Internet Marketing Studies Faculty Chair, will show you where to begin evaluating a new site and how to define your project’s top priorities. And as if that’s not enough, he’ll be joined by Ulli Muenker, and Jim Yu for the discussion Meaningful SEO Metrics: Going Beyond the Numbers.
Want to know the impact Market Motive training can have on your career? Market Motive Conversion graduate Noran El-Shinnawy, now the Internet Marketing Manager for Acquisio, will be on the DMEF panel talking about the importance of ongoing online marketing education and what Market Motive has done for her career. Plus, she’ll be speaking on Social Media Metrics, explaining how to measure your social media efforts and tactics to refine your strategy.
Our students and graduates find SES to be a great place to get together, meet face-to-face, expand their knowledge, and forge new and lasting industry relationships. We’re sure to be seeing more than a few of you there. If you’re a Market Motive student or grad, that’s all the more reason to stop by the booth … we’d love to hear how your Market Motive courses have helped you, your company, and your clients.
There’s plenty to do at SES New York … it’s five solid days of valuable online marketing education, workshops, clinics and events. We know you’ll be busy, but we hope you’ll make it a personal goal to find us all and say hello. We’d love to see you there.