SCOTTS VALLEY, Calif. — (EON: Enhanced Online News)– Mobile marketing is demystified in this all new training and certification course.
Why is mobile so important for businesses and agencies to integrate into their marketing strategies?
Because powerful, affordable smart phones let consumers stay online even when they’re on the go. And they want services, products, and recommendations from trusted sources in the palm of their hand.
The trouble is, learning about mobile marketing, and integrating it into existing marketing strategies, can seem overwhelming. So instead, businesses large and small simply ignore it. And they miss out on a powerful opportunity to reach consumers where they live … on their phones.
Now there’s a simple way for marketers to learn exactly what mobile marketing is, and learn new strategies for blending it with their other channels for a more powerful and integrated marketing blueprint.
Mobile marketing strategist and author Jeff Hasen has partnered with Market Motive, the industry’s leading online marketing curriculum developer, to create a complete, web-based training and certification course in mobile marketing.
The course is presented entirely online through streaming video lessons, and students can move through the materials at their own pace, on their own schedule. Successfully completing the mobile marketing course awards students with a certification that’s recognized by the Online Marketing Certified Professionals Organization (OMCP®).
Hasen’s teaching approach stems from his belief that while mobile has changed everything, nothing has really changed. Marketing is still about selling, but the “how” has evolved. Mobile technology has revolutionized the way marketers can get their messages to consumers quickly, and has dramatically impacted customer service at the “Moments of Trust” that impact brand loyalty and sales. “Given the ease and speed at which a mobile user can take commentary – good or bad – into social channels,” Hasen says, “brands and businesses must succeed in an era where customers use their devices as megaphones.”
Leveraging this opportunity takes more than just mobile marketing … it requires “mobilized marketing”. Hasen stresses the importance of avoiding shotgun blasts, and favors a rifle approach that targets qualified customers, and establishes engaging conversations. He also says it’s critical to understand how mobile complements your other marketing channels, and build an integrated, holistic strategy.
“People are consuming wireless content at an exponentially increasing rate,” says Hasen. “It’s an amazing opportunity to impact consumers, drive loyalty, and accomplish your marketing goals. This mobile marketing training course culls experiences and best practices from the hundreds of marketers and corporations I’ve worked with, who are in the trenches every day. Students will learn how to sell mobile into their organizations, how fast they should move, and how to choose the best mobile tactics for their unique needs.”
You don’t have to be a Market Motive member to access the course and learn about mobile marketing. “Many of our current university and licensing partners will start offering the curriculum immediately,” says Scott Milrad, Director of Online Education at Market Motive. “And later in the year, we’ll offer a coached version of the course that lets students interact directly with Jeff through conference calls and private forums. We’re excited about adding mobile marketing training to our curriculum, and our students are already diving into the course. And they’re thrilled with what they’re learning.”
Hasen’s mobile marketing course is just the latest addition to an already robust offering. Market Motive’s faculty includes other industry luminaries like Avinash Kaushik, Bryan Eisenberg, Brad Geddes, Jennifer Evans Cario, Todd Malicoat, Greg Jarboe, and Matt Bailey. And there’s an always growing list of topics, including Internet Marketing Fundamentals, SEO, Web Analytics, Social Media Marketing, PPC, Conversion Optimization, YouTube Advertising, Display Advertising, and Content Marketing.
About Market Motive:
Market Motive publishes a complete end to end online curriculum that covers the latest essential practices in online marketing and sales. Instructional videos, certification tests, and course components are constantly updated and stream through a network of partners that includes leading universities, industry associations, and training providers, as well as Market Motive’s own learning portal. The curriculum is guaranteed to be authoritative, and is constantly updated by bestselling authors, keynote speakers and industry leaders as the digital landscape changes.
Participants in the market Motive program view online courses and interact with faculty to learn the latest online marketing practices. The structured curriculum includes web-based training videos, weekly live webinars, and online testing. After testing and certification, certified professionals stay current via updated video lessons, conversations, and interactive workshops with the online marketing industry’s bestselling authors and speakers.
Market Motive also provides faculty-coached web-based training in SEO, Web Analytics, Social Media Marketing, PPC Advertising, and Conversion Optimization. These Master Certification courses are 100% online, and include weekly coaching, a final project defense, and endorsements from the top authors and thought leaders in online marketing.
Ongoing memberships are available to groups and individuals for training updates.
White-label and reseller opportunities are available for higher learning institutions, training providers, and professional organizations of all sizes.
Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit marketmotive.com or call (831) 706-2369.
About Jeff Hasen:
A mobile strategist, Chief Marketing Officer and author, Jeff Hasen was named one of the top CMOs on Twitter (@jeffhasen). He is the author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices (Wiley). Called “instructive and inspirational” by a leading senior advertising executive, the book focuses on how everything and nothing has changed – it’s still about selling products and services with the “how” being different.
Among the most frequently quoted voices in mobile and social, Jeff teaches marketers to effectively interact with some of the more than 320 million consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion.
Learn more at JeffHasen.com.