Here's What to Expect in Your Master Certification Program

Monthly Commitment

Most students allocate between 15-25 hours each month for a combination of on-demand video training modules, live workshops, projects, and online tests. You can watch your video modules anytime, day or night. Some groups watch together during lunch, while some prefer class time in the evenings. Use your study guide and weekly conference calls to be sure you're on track.

Weekly Conference Calls, Live Screen-Share Workshops

Weekly "office hours" conference calls ensure you never feel detached from other program members. Join your fellow members on the weekly call to discuss what's going on with the program, postulate on specific test questions, solve conundrums with the latest project, or just commiserate with your fellow classmates.

You'll have an average of two weekly conference calls available to you to discuss your progress and specific application of your internet marketing discipline. Faculty-led workshops teach latest techniques and methodologies in each discipline. Calls are typically scheduled between 9AM Pacific and Noon Pacific. If you can't make your scheduled call, faculty and associate instructors are available in our online "Ask the Expert" forums to answer your questions 24/7.

Assignments & Projects

Each course includes a series of assignments and real-life projects designed to put your learning into action -- all under the guidance of the world's experts. Your assignments and projects will be reviewed by peers, associate instructors and ultimately, your teaching faculty.

In-Depth Online Testing

To ensure you stay on track with what you've been learning, you'll follow each video module with a short quiz to ensure you've fully absorbed the material. In month two or three, you'll be ready to attempt the comprehensive online exam and move on to the next level of the program.

Unlimited Cross Training

As part of your enrollment in the Master Certification program, you'll have access to all Market Motive courses and video modules -- in all topics! You may watch additional training modules, take more courses, and participate in weekly live faculty workshops. We do recommend that you focus on your main topic of study until you graduate, and then access over 300 additional video training modules within Market Motive.

Live Faculty Panel Graduation

So you've finished the learning path, taken the tests, completed your project. Now what? Running the gauntlet, of course. Show off your work and articulate your new knowledge as the world's experts analyze your projects and test your skills through a series of direct questions and real-world scenarios. Rest assured, you'll be well equipped to run the gauntlet by this point. Maybe some day, you'll even find yourself on the other side of those hard-nosed questions!

Industry Recognition

Master Certification graduates were invited to speak in keynote at Search Engine Strategies Conference San Jose 2009

Once you have successfully completed the Master Certification program, you'll have the full endorsement of the Market Motive faculty and staff. You'll find yourself listed among the world's most respected consultants and practitioners. You'll earn a Market Motive Certified award logo to display on your website or on your resume. Master Certification graduates are often asked to speak at industry events, and experience a new level of recognition in the search marketing world.

Continuing Education

Extend your access and learning (most graduates do!) through yearly access to Market Motive. You can continue to discuss plans and questions with the industry's top consultants, authors and thought-leaders every week. Want the Dream Team to look at your site or campaign? Have a question about the latest video tutorials? Get on the phone with your favorite faculty instructor, get some "screen time", and some expert advice.

In Summary:

90-day Faculty led structured curriculum includes weekly workshops, any-time faculty Q&A, and of course, the latest video training modules that you won't find anywhere else.

• You will be trained and endorsed by the industry's most recognized authorities.
• Video based training is 100% online.
• No travel required. Learn from your desktop anytime.
• Access to "Ask the Expert" forums to get your questions answered at any time.
• Access to six monthly workshops to ask live questions of the faculty.
• Hands on projects with Faculty feedback and guidance.
• Final dissertation defense to earn Faculty endorsement.
• Cost is only $3500 -- Much less than you would spend on traveling to a three day conference.