You'll be guided through a 90-day structured curriculum with up-to-date streaming video lessons and checkpoint quizzes. Check in weekly with faculty during phone conference "office hours", and post your questions in the faculty Q&A forum where you'll get prompt attention from instructors and other students.
Then you're ready for your hands-on real-world projects, peer assessments, and a final all-faculty panel review. Pass with the endorsements of the dream team, and receive your Master Certification.
And even though your projects and reviews will focus on SEO, you'll be welcome to study the other disciplines too. With Master Certification, you have the keys to the campus.
How Much Time Should I Allocate Each Month?
Most students allocate between 15-25 hours each month for a combination of on-demand video training modules, live workshops, projects, and online tests. You can watch your video modules anytime, day or night. Some groups watch together during lunch, while some prefer class time in the evenings. Use your study guide and weekly conference calls to be sure you're on track.
What if I Fall Behind?
Weekly "office hours" conference calls ensure you never feel detached from other program members. Join your faculty and fellow members on the weekly call to discuss what's going on with the program, postulate on specific test questions, solve conundrums with the latest project, or just commiserate with your fellow classmates.
You'll have at least one weekly conference call to discuss your progress and specific application of your internet marketing discipline. Faculty-led workshops teach latest techniques and methodologies in each discipline. Calls are typically scheduled between 9AM Pacific and Noon Pacific. If you can't make your scheduled call, faculty and associate instructors are available in our online "Ask the Expert" forums to answer your questions 24/7.
What are the Assignments & Projects Like?
Each course includes a series of assignments and real-life projects designed to put your learning into action -- all under the guidance of the world's experts. You may choose the assigned projects OR apply the project to your own website, client's projects or give your project to a charity of your choice. Your assignments and projects will be reviewed by peers, associate instructors and ultimately, your teaching faculty.
How Does The Testing Work?
To ensure you stay on track with what you've been learning, you'll follow each video module with a short quiz to ensure you've fully absorbed the material. In month three, you'll be ready to attempt the comprehensive online exam and move on to the next level of the program.
What if I Want to Study Other Topics?
As part of your enrollment in the Master Certification program, you'll have access to all Market Motive courses and video modules -- in all topics! You may watch additional training modules, take more courses, and participate in weekly live faculty workshops. We do recommend that you focus on your main topic of study until you graduate, and then access over 300 additional video training modules within Market Motive.
The Dissertation Defense Sounds Terrifying. Is it Hard?
So you've finished the learning path, taken the tests, completed your project. Now what? Running the gauntlet, of course. Show off your work and articulate your new knowledge as the world's experts analyze your projects and test your skills through a series of direct questions and real-world scenarios. Rest assured, you'll be well equipped to run the gauntlet by this point. Maybe some day, you'll even find yourself on the other side of those hard-nosed questions!
What is The "Industry Recognition" I'll Get?
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Master Certification graduates were invited to speak in keynote at Search Engine Strategies Conference San Jose 2009
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Once you have successfully completed the Master Certification program, you'll have the full endorsement of the Market Motive faculty and staff. You'll find yourself listed among the world's most respected consultants and practitioners. You'll earn a Market Motive Certified award logo to display on your website or on your resume. Many companies recruit and hire Market Motive students before the course is completed. Master Certification graduates are often asked to speak at industry events, and experience a new level of recognition in the search marketing world.
What Does It Cost to Continue My Access to Updated Courses?
Extend your access and learning (most graduates do!) through monthly or yearly access to Market Motive at $299/month. Video lessons are constantly updated to stay ahead of the market. You can continue to discuss plans and questions with the industry's top consultants, authors and thought-leaders every week. Want the Dream Team to look at your site or campaign? Have a question about the latest video tutorials? Get on the phone with your favorite faculty instructor, get some "screen time", and some expert advice.
In Summary:
90-day Faculty led structured curriculum includes weekly workshops, any-time faculty Q&A, and of course, the latest video training modules that you won't find anywhere else.
- You will be trained and endorsed by the industry's most recognized authorities.
- Video based training is 100% online.
- No travel required. Learn from your desktop anytime.
- Access to "Ask the Expert" forums to get your questions answered at any time.
- Access to six monthly workshops to ask live questions of the faculty.
- Hands on projects with Faculty feedback and guidance.
- Final dissertation defense to earn Faculty endorsement.
- Cost is only $3500 -- Much less than you would spend on traveling to a three day conference.
MORE ABOUT OUR SEO CURRICULUM
From on-page fundamentals to site architecture to link building and more, Market Motive SEO training gives you the tools you'll need to succeed in the challenging and far-reaching world of SEO. Your all-star instructors will guide you through a comprehensive 90-day curriculum that includes these modules and many more:
SEO FUNDAMENTALS AND BEST PRACTICES
In this comprehensive SEO overview, Todd Malicoat illustrates all the on-page and off-page information you need to build a fully SEO-optimized website. Whether you're just starting out and learning SEO concepts, or you're a seasoned professional looking for a reference guide that covers all the critical checklist items, this is a module you'll return to again and again.
You will learn:
- How to write page titles that the search engines love.
- The importance of a well-organized website architecture hierarchy.
- How Meta Description tags are best utilized in today's search-based web culture.
- How search engines really view your headers, footers, and navigation elements.
- How to write effective page copy with current best practices in mind.
SEO DESIGN & ARCHITECTURE: FOUNDATIONS OF QUALITY SEO
Don't start building your website before watching this module. As Todd and Matt explain, good site design and architecture is critical not only for your user's experience, but for your site to rank well. Without good structure, your site will be abandoned by users and ignored by search engines.
You will learn:
- Making your site more accessible and more search friendly.
- Understanding how and where to draw the line between usability and SEO.
- Proper site architecture for large sites, small sites, and blog sites.
- Keyword research and its relationship to site architecture.
- Building an internal architecture that optimizes your chances for ranking well.
KEYWORD RESEARCH AND COMPETITIVE ANALYSIS
Keyword research remains one of the most important aspects of the search engine optimization process. Understanding your ability to rank for each keyword ensures your website gets in front of the right eyeballs. Learn which tools to use, how to use them, and what to look for in the critical research module.
You will learn:
- Building a solid keyword list for your site.
- How and where to blend long tail and short tail terms into your strategy.
- Analyzing your competition and finding out where they are vulnerable.
- Developing a realistic timeline for competitive term ranking.
- How to use the many tools at your disposal.
SEO COPYWRITING
Understanding how search engines see on-page content, title tags and meta descriptions, and how users view your search results is critically important to good rankings, good conversions, and lower bounce rates. Learn from on-page expert Jennifer Laycock as she teaches you how to show the search engines what they want to see in order to rank well for your keywords.
You will learn:
- Optimal keyword sorting strategies to maximize your exposure.
- Writing effective page copy for both search engines and site visitors.
- Writing compelling meta descriptions to bring users to your site from the search results.
- Optimizing your title tags for maximum effectiveness.
- Stragies for building "exact match" phrases without spamming the engines.
LINK-BUILDING STRATEGIES, TECHNIQUES, AND TOOLS
Once your SEO optimization techniques are in place, there's another important part of the SEO puzzle to be mastered --link-building. The
way that search engines see it, the more important the sites are that link to you, the more important your site must be. Therefore, it becomes critically important to understand the delicate art and science of building an effective inbound link strategy.
You will learn:
- The types of links available and which ones to try to get.
- Strategies for requesting links from 3rd party websites.
- The ins and outs of purchasing paid links.
- Engaging the blogging community for links.
- Negotiating for links.
OPTIMIZING FOR LOCAL SEARCH RESULTS
Local search expert David Mihm joins Todd Malicoat for an in-depth discussion about ranking in local search markets. Learn from their experience and ensure your optimization includes a comprehensive list of techniques to get ranked when people are searching for your services near their own home towns.
You will learn:
- The top 10 local search ranking factors.
- Improving the trust your business has with search engines.
- Optimizing the pages that are most important to search engines.
- Strategies for premium listings in the search engines.
- Staying away from PPC when driving traffic to local search results.
OPTIMIZING FOR MOBILE SEARCH RESULTS
Cindy Krum of Rank-Mobile guides you through the mobile maze, explaining how to ensure your site looks good on any phone, how to rank well in mobile-specific search engines, and how to engage your customers with mobile marketing campaigns.
You will learn:
- Optimizing specifically for mobile search results.
- The importance of .mobi domain name.
- Building an effective text message campaign.
- Integrating mobile into your marketing mix.
- Building dynamic and hybrid pages to optimize the mobile user experience.
SEO PROJECT MANAGEMENT
In-house SEO expert Jessica Bowman takes you through the strategies and techniques to get management, marketing, developers, IT, and designers all on board with your SEO project.
You will learn:
- Learning to be an SEO evangelist.
- Cultivating relationships with all marketing, management, and development teams.
- Getting your SEO projects permanently into the development lifecycle.
- Using your QA teams to your advantage.
- Reporting techniques when delivering SEO results to management.
BONUS TRAINING
Unlimited advanced and cross-topic lessons are available to all students. Study web analytics, social media, PPC advertising, landing page conversion, online PR, and more.
Or, go deeper into advanced SEO topics where Todd and invited specialists reveal some of the deeper secrets of Search Engine Optimization
You may choose to study:
- Google algorithm insights via patent disection with Ted Ulle
- 20 Things to Teach your manager about website improvement with Avinash Kaushik
- 18 top search ranking factors with Rand Fishkin
- How to use Social News for SEO
- All other training training topics and courses
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Bryan Eisenberg
Bryan is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has authored multiple best-selling books on persuasion techniques and customer behavior.
David Szetela
When David Szetela speaks, people listen. A recognized author and speaker, he's frequently heard at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, not to mention on his weekly radio show "PPC Rockstars" at WebMasterRadio.fm.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the latest social media tactics. Whether it's Digg, Flickr or a campaign using corporate blogging along with YouTube video, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.
Jennifer Evans Laycock
Jennifer Laycock is recognized worldwide as a leading authority on search and social media marketing. Jennifer is Editor in Chief of Search Engine Guide, serves as the director of marketing for Site Logic Marketing, and is the author of "The Small Business Guide to Search Engine Marketing" and of the popular "Zero Dollars, a Little Bit of Talent and 30 Days" series.
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
"Market Motive is such a great program. They really take care of their students. DEF rec to anyone interested in getting certified in SEO."