Here's What to Expect in Your Practitioner Credential Program

Time Commitment

Most students follow the structured modules and spend an average of 2-5 hours per week on the material over the course of the 10-week training. This time allotment includes a combination of on-demand video training modules, webinar workshops, self-paced assignments, online quizzes, and a review of any material not comprehended the first time through.

Live Webinar Workshops

Login to faculty-led webinar workshops to supplement the material you're learning in the training modules. Each faculty member runs a workshop each month, so you have plenty of material to choose from.

24x7 Faculty Q&A

Need help understanding some of the material? Post a question in the "Ask the Expert" forums and receive a reply directly from your faculty.

Self Paced Assignments

Each module includes a sample exercise to give you an opportunity to take what you've learned and put it into practice.

Module Quizzes

Stay on track with what you're learning with topic-specific quizzes. Get a good sense of what you know and what you need to review, complete with guidance back into the material to find your answers.

Unlimited Cross Discipline Training

As part of your enrollment in the Practitioner Credentialization program, you'll have complete access to all of Market Motive's extensive video library...in all topics! Over 300 videos. Watch additional training videos to supplement your training in one discipline.

Downloadable, printable Certification

Our printable certificates prove that you have completed the course and passed the final exam. Hang it on the wall, add it to your resume, or give a copy to your employer to prove you are continuing your education and improving your skills.

Continuing Education

Extend your access and learning with additional semesters in another discipline...or select a yearly plan and receive access to all our Practitioner credentials at once!

In Summary:

This 90-day self-led structured curriculum includes practitioner-level (self-paced) credential courses, weekly workshops, any-time faculty Q&A, and of course, the latest video training modules that you won't find anywhere else.

• Self-paced program let's you study on your schedule.
• Video training by recognized authorities in all major areas of Internet marketing.
• 100% online. No travel required. Learn from your desktop anytime.
• Cost is only $900 -- much less than you would spend on traveling to a three day conference.

MORE ABOUT THE FUNDAMENTALS CURRICULUM

Establish a great foundation for Internet marketing with our high level, cross-discipline approach to learning the basics. With comprehensive overview sections in SEO, Social Media, Online PR, Web Analytics, and Paid Search, you'll have confidence when talking with contractors, vendors, or your own internal marketing group as you make intelligent and well-informed decisions about your Internet marketing strategies. Additionally, if you decide to move on to more in-depth studies, you'll do so with the confidence of having a solid foundation in the fundamentals.

You'll finish the course with a solid overview of the following Internet marketing disciplines:

• Web Analytics
• Search Engine Optimization
• Social Media Marketing
• Online PR
• Pay Per Click Advertising
• Conversion Optimization
• Email Marketing