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Online Curriculum
Instant Access
Get instant access to learning materials minutes after signup.
Streaming Video Lessons
Watch lessons any time, on your schedule. Pause, rewind, rewatch!
Exercises
Practical exercises let you try out what you're learning as you go.
Progress Quizzes
Regular quizzes let you test your growing knowledge.
Cross Training
Focus on your major, plus access materials in all other disciplines.
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Start Today
Progress at your own pace. Study one or all of the online marketing disciplines. |
Instant access
to self-paced,
PLUS 90 days
coached training
starting
June 24, 2013. |
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Faculty Interaction
Live Interactive Webinars
7 live, monthly cross-discipline webinars free for all students.
"Ask the Experts" Forums
Ask questions about courses or personal projects 24x7.
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Coached Courses Also Include:
Structured Curriculum Schedule
Progress through your major with weekly lessons & assignments.
Faculty Mentoring
Turn in weekly homework for personalized faculty feedback.
Virtual Office Hours
Weekly calls put you on the phone with faculty & other students.
Hands On Graded Projects
Tackle a final, real-world project. Get faculty guidance and grading.
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Earn Your Certification
Certification Recognized Industrywide
Pass your course and download your certificate instantly.
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Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Market Motive Benefits
- 100% Online
- Less expensive than traveling to conferences and seminars
- Updated lessons keep you current on industry trends
- Grads qualify for OMCP Certification
Cross Training
Choose a "major", plus cross train & certify in all the other Practitioner learning paths.
That's right - you get access to all the self-paced training in every discipline.
Keep Learning
After Certification, Maintain your expertise with an ongoing membership: keep access to our constantly updated training resources, webinars, and forums.
It's simple. We're so confident that you'll find value in our service that there are no long term
contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.
But you won't want to. We know you'll be thrilled with the quality of instruction.
Whether you're pursuing Self-Paced training or a Coached course, you study when it's convenient for you.
- On average, self-paced students spend about two to five hours per week watching videos, doing exercises, and taking quizzes. Most certify in six to twelve weeks.
- Coached students will spend at least four to seven hours per week during the 12 week semester, plus more when it's time to tackle their final projects.
Flexible features put you in control.
Enroll in Multiple Courses: Now that you're a member, you can enroll to study -- and certify in -- any of our disciplines. Even if you're a Coached student, you can cross-train in other specialties in the self-paced courses. So go to town, and consume as much of our content as you've got time and energy for!
From the Start Here page, you can easily sign up for the courses you want, see which module quizzes you've passed, and access our suite of elective courses too.
Follow Our Structured Curriculum: After you've enrolled in a course, you can work your way through the structured curriculum. Every course is made up of a series of sections, or modules. Each section contains a short PDF study guide to set your expectations, a series of videos, and a short progress quiz.
The section quizzes aren't graded... it's just a way for you to ensure you've embraced the material. If you miss a question, we'll let you know which video to review so you can brush up.
Always New Videos: Every time you log into the Start Here page, you'll get a snapshot of any new videos we've added (and we're adding them all the time). Shortcuts take you right to the new material.
We'll keep you up-to-date on all the latest tools and trends.
Attend Weekly Webinars:We've got up to 7 live webinar workshops each month. And you're invited to every one of them. We'll let you know what they're about right on your Start Here page. Register for any workshop that interests you, and you'll get a special URL to attend, a link to add it to your Outlook calendar, and reminder emails as the date approaches.
Missed one of the recent webinars? No worries -- they're recorded, and added to the library as soon as possible. We even record the Q&A, so you can benefit from all the great questions attendees ask. That's just how we are.
Join the User Forums: Our Ask The Experts Forum is available to all students, self-paced or faculty-led. If you've got questions about the video lessons, the assignments, a quiz, or even a client project you've got at work, this is the best resource on the web.
The forum is actively monitored by our technical staff, our fine Faculty, current students, and Master Certified Market Motive graduates. So ask away. Knowledge is best when shared.
And, since building a community is what Market Motive is all about, your Start Here page also keeps you up to date on the latest forum discussions. You'll never miss a thing.
Coached Students Get Feedback on Assignments: If you're a Coached student, you'll have weekly homework assignments. Your Homework Dropbox is where you'll upload your work, and receive personalized feedback from your Faculty. Need clarification on your teacher's notes? No problem. Write a note back, and get clarification.
Or ask your question live in the weekly "Office Hours" conference call, where you and the other Master Certification students in your discipline are all on the line together.
Manage Your Profile: The Start Here page gives you easy access to all your everyday Market Motive tools. For starters, you've got shortcuts to your profile page. Upload a new profile pic, and add your contact information (blog, Twitter, Facebook). You'll be interacting with other students in the forums, so let 'em know who you are.
Take Your Profile Public: You can choose to share your profile page with the world. It will list all the information you'd like people to see, and will automatically populate with your Certification Medallions as you earn them.
It's a great tool for you to verify with employers and clients that you've completed your Certifications, and are now one of the best trained Online Marketing Professionals in the industry.
Manage Your Account: Got billing questions? Need to change your subscription? From the My Account tab, you can control your subscription, see your invoices, and update your email and password. With Market Motive, you're in control.
Even if you need to cancel (hard to believe, but sadly sometimes it's true) you can do it easily from right here. You'll still have access through your current billing period, so you get every day of access you've paid for.
Still got questions? See our FAQs, or contact us any time. Our learning plan specialist would be happy to talk with you, to figure out which plan and discipline will help you best meet your professional goals.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Latest Video Lessons and Recorded Workshops
What Marketers Need to Know about Big Data
7 Must-Have Product Page Elements
Mobile Website Optimization |
Conversion Curriculum
Many people still don't realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form... these are the true goals, and are often overlooked.
Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn't, and what steps you can take to "always be testing." In this course, we'll be using both video training modules as well as Bryan Eisenberg's book "Always Be Testing" to create a multi-pronged approach to the material.
INTRODUCTION TO CONVERSION OPTIMIZATION
In this introductory overview, you'll get a good feel for what it means to embrace an "always be testing" culture, including a series of short training videos from Google on Website Optimizer that will enable you to easily add a variety of critical tests on your site.
CONVERSION PLANNING
In this section, you'll learn how to identify and qualify your website traffic so you can better understand which leads are most likely to result in conversions. Then, you'll dive into one of the more critical aspects of optimization: customer personas. You'll discover the strategies and goals of each persona, and more importantly, how to build your site so it gives each persona what they need to feel comfortable doing business with you.
You will learn:
- How to assess your page's relevance to the user's query.
- How Acquisio, ClickEquations, Clickable and others are succeeding (and failing).
- How to calculate your traffic's sales potential.
- The importance of disqualifying certain visitors.
- The differences between conversion and persuasion.
- The 4 basic personas and their customer behavior.
- How to map out the structure of your website to fit your personas.
- Why you should simplify the checkout process.
CREATING CONVERSION STRUCTURE
Now it's time to learn about structure, including definition of goals, deciding what to test, measurement of your results, and quality evaluation of your landing pages. You'll also become familiar with the Conversion Optimization Toolbox, which will prove very valuable as you evaluate, design, and test your pages.
You will learn:
- How to prioritize the potential changes to your website.
- The three main factors to consider before you begin testing.
- The importance of testing for impact, not variations.
- 9 variables to include in your landing page and 5 dimensions to rate them.
- 30 key optimization factors broken into 4 main categories.
- How the Battleship Grid works and how to make it work for you.
- How using photos of people can work against you - and what to do about it.
- The must-have tools to keep your site primed for conversion.
BUILDING MOMENTUM
Momentum. Keeping your users interested, trusting in you, and consistently moving through your site and through the conversion process are the ultimate goals. In this module, you'll take a close look at all the things that keep your customers happy and wanting to do business with you. Plus it's time to take a look at the results of your first test, and run a second test.
You will learn:
- One of the biggest reasons consumers leave a retailer.
- Why you need to be careful of your use of stock photography.
- How to create a great 'about us' page that establishes trust with your customers.
- How to increase conversion using trending topics.
- Where the biggest opportunities are to improve conversion rates.
- How to effectively insert keywords into a landing page dynamically.
- How coupon codes can cause conversion problems.
ENGAGING IN DIALOGUE WITH YOUR USERS
Communication between you and your customer is a critical part of the success of your business. Everything from the language you use on your website all the way to managing complaints, reviews, and testimonials can sway users either way about your products and services. In this module, you'll take a look at the multiple ways in which you and your customers communicate with each other.
You will learn:
- Ten steps to improve your copy.
- Why verbs are superior to adjectives when writing persuasive copy.
- Why the words you use in links matter.
- Three triggers for word of mouth stories.
- How to use customer reviews to enhance product copy.
- How to correctly implement customer reviews on your site.
WEB ANALYTICS ANALYSIS AND MEASUREMENT
Defining useful metrics is absolutely critical to successful testing. Yet it's difficult to know exactly which metrics are the most effective and which are a waste of time. For years, analysis revolved around tracking total and unique visitors, but luckily things have become a great deal more sophisticated -- and complicated. In this module, Web Analytics faculty chair Avinash Kaushik joins the conversation with a comprehensive introduction to KPIs, providing a solid foundation for your more advanced analytics strategies.
You will learn:
- How to think about your KPIs to set achievable goals.
- Understanding and implementing segmentation and filtering.
- How to review your top exit and landing pages to reveal opportunity.
- Six examples of key performance indicators.
- The most important question you need to answer in web analytics.
- How to present your KPIs to drive action.
- Why you should not trust averages and what you should trust instead.
- Why percentages can be misleading.
ADDITIONAL TIPS AND CURRICULUM REVIEW
In this module, Bryan takes all the concepts and strategies and turns them into action items. You'll see 21 tips for top converting websites as well as actionable exercises to capitalize on in your own company -- especially if you're tracking social media trends, which you should be.
You will learn:
- What Victoria's Secret is doing so right (it's not what you think).
- How to make your forms more engaging.
- 4 great ways to use the Voice of the Customer.
- 5 steps to better conversion in just one week.
- How to engage new customers via social media.
- How to track your social media success.
- 7 'Must-Have' product page elements.
- 20 tips to reduce shopping cart abandonment.
BONUS: PPC CONVERSION STRATEGIES
Turn paid search clicks into real conversions with landing pages that deliver on the promise of the ad. Create a seamless transition from the ad to the page that maintains scent, stays on message, keeps your visitors focused, and helps compel your visitor to convert.
You will learn:
- How paid search ads can influence your conversion rate.
- How syncing your landing pages with your ads can lead to more conversions.
- How 4 different users can have 4 different desires from the same product.
- The white board method of defining your product's attributes.
- The 7 deadly sins of PPC advertising.
- How to leverage the PPC management process.
BONUS: CONVERSION MATH ANALYTICS
Which landing page is your best performer? Are you sure? Bryan and guest lecturer, mathematics expert John Quarto-von Tivadar, shows you how to tell if you've got enough impressions and conversion data to be statistically significant. You'll be able to know with certainty which of your pages are performing and which need to be improved -- or just plain thrown out.
You will learn:
- The 8 most common ways you mislead yourself.
- How statistics lie.
- How to test using bell curves.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Jeff Hasen
Jeff is the author of "Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices" (Wiley). Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits.
Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad Geddes
Brad is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Matt is the author of "Internet Marketing An Hour A Day", a frequent and popular conference speaker and consultant, and an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility.
Jennifer Evans Cario
As a long-time social media advocate, consultant and speaker, and now President of SugarSpun Marketing, Jennifer has made a career out of finding creative ways to connect with consumers. She is the author of "Pinterest Marketing An Hour A Day", "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Bit of Talent and 30 Days".
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
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Testimonials
Hear From Our Grads:
"I almost don't want this to end... It's been so mind expanding, and so good for my skill set, what will I do next?"
- Lisa Kowitt, CMO AAA Carolina
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