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Online Curriculum
Instant Access
Get instant access to learning materials minutes after signup.
Streaming Video Lessons
Watch lessons any time, on your schedule. Pause, rewind, rewatch!
Exercises
Practical exercises let you try out what you're learning as you go.
Progress Quizzes
Regular quizzes let you test your growing knowledge.
Cross Training
Focus on your major, plus access materials in all other disciplines.
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Start Today
Progress at your own pace. Study one or all of the online marketing disciplines. |
Instant access
to self-paced,
PLUS 90 days
coached training
starting
June 24, 2013. |
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Faculty Interaction
Live Interactive Webinars
7 live, monthly cross-discipline webinars free for all students.
"Ask the Experts" Forums
Ask questions about courses or personal projects 24x7.
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Coached Courses Also Include:
Structured Curriculum Schedule
Progress through your major with weekly lessons & assignments.
Faculty Mentoring
Turn in weekly homework for personalized faculty feedback.
Virtual Office Hours
Weekly calls put you on the phone with faculty & other students.
Hands On Graded Projects
Tackle a final, real-world project. Get faculty guidance and grading.
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Earn Your Certification
Certification Recognized Industrywide
Pass your course and download your certificate instantly.
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Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Market Motive Benefits
- 100% Online
- Less expensive than traveling to conferences and seminars
- Updated lessons keep you current on industry trends
- Grads qualify for OMCP Certification
Cross Training
Choose a "major", plus cross train & certify in all the other Practitioner learning paths.
That's right - you get access to all the self-paced training in every discipline.
Keep Learning
After Certification, Maintain your expertise with an ongoing membership: keep access to our constantly updated training resources, webinars, and forums.
It's simple. We're so confident that you'll find value in our service that there are no long term
contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.
But you won't want to. We know you'll be thrilled with the quality of instruction.
Whether you're pursuing Self-Paced training or a Coached course, you study when it's convenient for you.
- On average, self-paced students spend about two to five hours per week watching videos, doing exercises, and taking quizzes. Most certify in six to twelve weeks.
- Coached students will spend at least four to seven hours per week during the 12 week semester, plus more when it's time to tackle their final projects.
Flexible features put you in control.
Enroll in Multiple Courses: Now that you're a member, you can enroll to study -- and certify in -- any of our disciplines. Even if you're a Coached student, you can cross-train in other specialties in the self-paced courses. So go to town, and consume as much of our content as you've got time and energy for!
From the Start Here page, you can easily sign up for the courses you want, see which module quizzes you've passed, and access our suite of elective courses too.
Follow Our Structured Curriculum: After you've enrolled in a course, you can work your way through the structured curriculum. Every course is made up of a series of sections, or modules. Each section contains a short PDF study guide to set your expectations, a series of videos, and a short progress quiz.
The section quizzes aren't graded... it's just a way for you to ensure you've embraced the material. If you miss a question, we'll let you know which video to review so you can brush up.
Always New Videos: Every time you log into the Start Here page, you'll get a snapshot of any new videos we've added (and we're adding them all the time). Shortcuts take you right to the new material.
We'll keep you up-to-date on all the latest tools and trends.
Attend Weekly Webinars:We've got up to 7 live webinar workshops each month. And you're invited to every one of them. We'll let you know what they're about right on your Start Here page. Register for any workshop that interests you, and you'll get a special URL to attend, a link to add it to your Outlook calendar, and reminder emails as the date approaches.
Missed one of the recent webinars? No worries -- they're recorded, and added to the library as soon as possible. We even record the Q&A, so you can benefit from all the great questions attendees ask. That's just how we are.
Join the User Forums: Our Ask The Experts Forum is available to all students, self-paced or faculty-led. If you've got questions about the video lessons, the assignments, a quiz, or even a client project you've got at work, this is the best resource on the web.
The forum is actively monitored by our technical staff, our fine Faculty, current students, and Master Certified Market Motive graduates. So ask away. Knowledge is best when shared.
And, since building a community is what Market Motive is all about, your Start Here page also keeps you up to date on the latest forum discussions. You'll never miss a thing.
Coached Students Get Feedback on Assignments: If you're a Coached student, you'll have weekly homework assignments. Your Homework Dropbox is where you'll upload your work, and receive personalized feedback from your Faculty. Need clarification on your teacher's notes? No problem. Write a note back, and get clarification.
Or ask your question live in the weekly "Office Hours" conference call, where you and the other Master Certification students in your discipline are all on the line together.
Manage Your Profile: The Start Here page gives you easy access to all your everyday Market Motive tools. For starters, you've got shortcuts to your profile page. Upload a new profile pic, and add your contact information (blog, Twitter, Facebook). You'll be interacting with other students in the forums, so let 'em know who you are.
Take Your Profile Public: You can choose to share your profile page with the world. It will list all the information you'd like people to see, and will automatically populate with your Certification Medallions as you earn them.
It's a great tool for you to verify with employers and clients that you've completed your Certifications, and are now one of the best trained Online Marketing Professionals in the industry.
Manage Your Account: Got billing questions? Need to change your subscription? From the My Account tab, you can control your subscription, see your invoices, and update your email and password. With Market Motive, you're in control.
Even if you need to cancel (hard to believe, but sadly sometimes it's true) you can do it easily from right here. You'll still have access through your current billing period, so you get every day of access you've paid for.
Still got questions? See our FAQs, or contact us any time. Our learning plan specialist would be happy to talk with you, to figure out which plan and discipline will help you best meet your professional goals.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Latest Video Lessons and Recorded Workshops
Understanding the Penguin Update
Mastering Local Search: A Primer for Small Businesses
Workshop: Local Search Optimization for 2012 |
SEO Curriculum
From on-page fundamentals to site architecture to link building and more, Market Motive SEO training gives you the tools you'll need to succeed in the challenging and far-reaching world of SEO. Your all-star instructors will guide you through a comprehensive 90-day curriculum that includes these modules and many more:
INTRODUCTION TO SEO
Start with a massive overview of SEO fundamentals and best practices. You'll get a history of SEO, learn how search engines work, and enjoy an overview of the top ranking factors. If you're new to SEO, this will be a critical building block for your SEO training. If you're already familiar with SEO, pick and choose among the videos and ensure you understand all the core concepts.
You will learn:
- The fundamentals of keywords, traffic, and links.
- How SEO processes differ in small, medium and large organizations.
- How organic listings differ from paid listings.
- The 4 Important Variables you need to focus on.
- The 11 major changes in SEO history.
- How Duplicate Content can be detrimental to your ranking.
- Non keyword-based ranking factors.
- And more...
KEYWORD RESEARCH
The cornerstone of SEO rankings is keyword research. Without a good foundation for finding, analyzing, and selecting keywords for your site, your rankings will fall short of desired expectations and you'll leave legitimate customers searching unsuccessfully for your site.
You will learn:
- How to use keywords in your site navigation.
- How to use keywords in content, without offending the search engines.
- How keywords are used on YouTube, in PPC, and Online PR.
- What tools you can use for keyword research.
- How long-tail keywords effect your conversion.
- And more...
DESIGN AND ARCHITECTURE
One of the major components of SEO success is site architecture. Designing and architecting your site correctly the first time is of critical importance. Matt Bailey and Todd Malicoat explain some very complex ideas in this module. Pay particular attention to Todd's lesson on proper architecture in each of three types of sites.
You will learn:
- The Google guidelines for increasing your website's search visibility.
- Why you should keep url parameters to a minimum.
- How site architecture and navigation can help visitors and search engines.
- Where to draw the line between usability and SEO.
- The importance of breadcrumbs to SEO.
- Why you don't want your homepage to rank for your keywords.
- Why you don't want to feed french fries to spiders.
- Why body copy linking is more important than navigation links.
- Why Keyword Cannibalization kills conversion.
- Why you don't want to link to 80% of your products.
- And more...
COMPETITIVE ANALYSIS
Now that you've mastered Keyword Research, it's time to tackle Competitive Analysis. This second piece of the puzzle lets you evaluate your keyword decisions outside of a vacuum and look at them in relation to your competition. This will give you a good idea of how much success you can expect to have against your competition, and thus, where best to focus your SEO efforts.
You will learn:
- How to measure keyword opposition.
- How to set realistic SEO goals.
- How to use SEO tools to measure potential for your business.
- Why you shouldn't necessarily target the highest volume keywords.
- What the Keyword Opposition to Benefit Score is and how it can help you target keywords.
- Why you shouldn't fear competing against big brands in the search results.
- How to develop a realistic timeline for ranking for keywords of varying degrees of difficulty.
- And more...
ON-PAGE OPTIMIZATION
Get a comprehensive overview of all things on-page SEO. From a well-optimized web page all the way to handling 404 pages, 301 redirects, and the importance of site maps, this module covers all the details you'll need. If your site is blog-based or you use a CMS, you'll especially appreciate the section on duplicate content.
You will learn:
- The primary differences between on-page vs off-page optimization.
- How to properly name your directories and pages.
- How Meta Description tags are best used in today's search-based web culture.
- How to dodge some common CMS problems in your header tags.
- Why duplicate content is bad, and what to do about it.
- And more...
LINK-BUILDING STRATEGIES, TECHNIQUES, AND TOOLS
Once your SEO optimization techniques are in place, there's another important part of the SEO puzzle to be mastered -- link-building. The way the search engines see it, the more important the sites are that link to you, the more important your site must be. Therefore, it becomes critically important to understand the delicate art and science of building an effective inbound link strategy.
You will learn:
- Why links are still so important.
- Strategies for requesting links from 3rd party websites.
- Equity education.
- The ins and outs of purchasing paid links.
- Researching and understanding competitor backlinks.
- Engaging the blogging community for links.
- Negotiating for links.
- And more...
SEO FOR LOCAL SEARCH
Local search expert David Mihm joins Todd Malicoat for an in-depth discussion about ranking in local search markets. Learn from their experience and ensure your optimization includes a comprehensive list of techniques to get ranked when people are searching for your services near their own home towns.
You will learn:
- The top 10 local search ranking factors.
- Improving the trust your business has with search engines.
- Optimizing the pages that are most important to search engines.
- Understanding Google local business center.
- How to tag your listing.
- How to make the Venice update work for you.
- The importance of crawable NAP (Name, Address, Phone) on every page.
- And more...
SEO TRACKING, PLANNING, AND PERFORMANCE
Even with all the optimization in place, an SEO's work is not done. Clients will request additional site audits, performance metrics, and additional data. As a result, all Internet marketers should be familiar with some critical knowledge of running SEO analytics, setting realistic goals, and running an impromptu site audit on an existing or new web property. This module gets you prepared to go into any company or client meeting with some additional essential tools under your belt.
You will learn:
- Why tracking rankings is a double-edged sword.
- Todd's favorite free and paid tracking tools.
- How to perform a keyword cost benefit (KOB) analysis.
- How to perform a strength-weakness-opposition-threat (SWOT) analysis.
- How to integrate Google Analytics and Web Master Tools to see a whole new set of reports.
- The secrets behind customizing SEO to fit anyones needs.
THE SEO CAREER PATH
Generally speaking, there are three paths to go with SEO training: 1) You can choose to be an independent SEO consultant. 2) You can work in-house for a company doing SEO on corporate sites. 3) You can work for an agency that helps other companies. Whichever path you choose it's important to understand the Internet marketing landscape ... and to understand what opportunities are available to you. In this module, Todd discusses all of those post-training options.
You will learn:
- How different disciplines provide different career paths.
- The top 10 jobs in demand that didn't exist ten years ago.
- The hierarchy of titles within organizations.
- How different personalities fit different disciplines.
- Why 80% of hiring managers are Googling potential hires - and what you should do about it.
- Why it's important to 'own your brand' online.
- 10 extra ways to own your name.
- How to avoid bad clients.
- How to remove unflattering information.
- What a BFRF is -- and why you should run away when you find them.
- How to ensure you get a case study instead of a crappy reference.
- And more...
SEO TOOLS
This section provides a comprehensive list of SEO tools you should be familliar with. While some of the tools covered in these videos require payment to use them, a great many are free, extremely powerful, and will save you a great deal of time with your SEO research and planning.
You will get:
- A guided tour of free SEO tools.
- A list of Todd and Bryan Eisenberg's favorite tools.
- A guide to SEOMoz tools.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Jeff Hasen
Jeff is the author of "Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices" (Wiley). Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits.
Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad Geddes
Brad is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Matt is the author of "Internet Marketing An Hour A Day", a frequent and popular conference speaker and consultant, and an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility.
Jennifer Evans Cario
As a long-time social media advocate, consultant and speaker, and now President of SugarSpun Marketing, Jennifer has made a career out of finding creative ways to connect with consumers. She is the author of "Pinterest Marketing An Hour A Day", "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Bit of Talent and 30 Days".
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
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Testimonials
Hear From Our Grads:
"With Market Motive, they're your mentors, they really want that you are successful."
- Dagmar Gatell, Marketing Manager, Granite Environmental
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