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Online Curriculum
Instant Access
Get instant access to learning materials minutes after signup.
Streaming Video Lessons
Watch lessons any time, on your schedule. Pause, rewind, rewatch!
Exercises
Practical exercises let you try out what you're learning as you go.
Progress Quizzes
Regular quizzes let you test your growing knowledge.
Cross Training
Focus on your major, plus access materials in all other disciplines.
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Start Today
Progress at your own pace. Study one or all of the online marketing disciplines. |
Instant access
to self-paced,
PLUS 90 days
coached training
starting
June 24, 2013. |
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Faculty Interaction
Live Interactive Webinars
7 live, monthly cross-discipline webinars free for all students.
"Ask the Experts" Forums
Ask questions about courses or personal projects 24x7.
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Coached Courses Also Include:
Structured Curriculum Schedule
Progress through your major with weekly lessons & assignments.
Faculty Mentoring
Turn in weekly homework for personalized faculty feedback.
Virtual Office Hours
Weekly calls put you on the phone with faculty & other students.
Hands On Graded Projects
Tackle a final, real-world project. Get faculty guidance and grading.
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Earn Your Certification
Certification Recognized Industrywide
Pass your course and download your certificate instantly.
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Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Market Motive Benefits
- 100% Online
- Less expensive than traveling to conferences and seminars
- Updated lessons keep you current on industry trends
- Grads qualify for OMCP Certification
Cross Training
Choose a "major", plus cross train & certify in all the other Practitioner learning paths.
That's right - you get access to all the self-paced training in every discipline.
Keep Learning
After Certification, Maintain your expertise with an ongoing membership: keep access to our constantly updated training resources, webinars, and forums.
It's simple. We're so confident that you'll find value in our service that there are no long term
contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.
But you won't want to. We know you'll be thrilled with the quality of instruction.
Whether you're pursuing Self-Paced training or a Coached course, you study when it's convenient for you.
- On average, self-paced students spend about two to five hours per week watching videos, doing exercises, and taking quizzes. Most certify in six to twelve weeks.
- Coached students will spend at least four to seven hours per week during the 12 week semester, plus more when it's time to tackle their final projects.
Flexible features put you in control.
Enroll in Multiple Courses: Now that you're a member, you can enroll to study -- and certify in -- any of our disciplines. Even if you're a Coached student, you can cross-train in other specialties in the self-paced courses. So go to town, and consume as much of our content as you've got time and energy for!
From the Start Here page, you can easily sign up for the courses you want, see which module quizzes you've passed, and access our suite of elective courses too.
Follow Our Structured Curriculum: After you've enrolled in a course, you can work your way through the structured curriculum. Every course is made up of a series of sections, or modules. Each section contains a short PDF study guide to set your expectations, a series of videos, and a short progress quiz.
The section quizzes aren't graded... it's just a way for you to ensure you've embraced the material. If you miss a question, we'll let you know which video to review so you can brush up.
Always New Videos: Every time you log into the Start Here page, you'll get a snapshot of any new videos we've added (and we're adding them all the time). Shortcuts take you right to the new material.
We'll keep you up-to-date on all the latest tools and trends.
Attend Weekly Webinars:We've got up to 7 live webinar workshops each month. And you're invited to every one of them. We'll let you know what they're about right on your Start Here page. Register for any workshop that interests you, and you'll get a special URL to attend, a link to add it to your Outlook calendar, and reminder emails as the date approaches.
Missed one of the recent webinars? No worries -- they're recorded, and added to the library as soon as possible. We even record the Q&A, so you can benefit from all the great questions attendees ask. That's just how we are.
Join the User Forums: Our Ask The Experts Forum is available to all students, self-paced or faculty-led. If you've got questions about the video lessons, the assignments, a quiz, or even a client project you've got at work, this is the best resource on the web.
The forum is actively monitored by our technical staff, our fine Faculty, current students, and Master Certified Market Motive graduates. So ask away. Knowledge is best when shared.
And, since building a community is what Market Motive is all about, your Start Here page also keeps you up to date on the latest forum discussions. You'll never miss a thing.
Coached Students Get Feedback on Assignments: If you're a Coached student, you'll have weekly homework assignments. Your Homework Dropbox is where you'll upload your work, and receive personalized feedback from your Faculty. Need clarification on your teacher's notes? No problem. Write a note back, and get clarification.
Or ask your question live in the weekly "Office Hours" conference call, where you and the other Master Certification students in your discipline are all on the line together.
Manage Your Profile: The Start Here page gives you easy access to all your everyday Market Motive tools. For starters, you've got shortcuts to your profile page. Upload a new profile pic, and add your contact information (blog, Twitter, Facebook). You'll be interacting with other students in the forums, so let 'em know who you are.
Take Your Profile Public: You can choose to share your profile page with the world. It will list all the information you'd like people to see, and will automatically populate with your Certification Medallions as you earn them.
It's a great tool for you to verify with employers and clients that you've completed your Certifications, and are now one of the best trained Online Marketing Professionals in the industry.
Manage Your Account: Got billing questions? Need to change your subscription? From the My Account tab, you can control your subscription, see your invoices, and update your email and password. With Market Motive, you're in control.
Even if you need to cancel (hard to believe, but sadly sometimes it's true) you can do it easily from right here. You'll still have access through your current billing period, so you get every day of access you've paid for.
Still got questions? See our FAQs, or contact us any time. Our learning plan specialist would be happy to talk with you, to figure out which plan and discipline will help you best meet your professional goals.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Latest Video Lessons and Recorded Workshops
Leveraging Twitter Series parts 1-4
Workshop: Instagram 101 for Business
Workshop: Google+ and What It Means to You |
Social Media Curriculum
Social media marketing is not just about knowing how to use the tools, but also knowing exactly which tools to use in a given situation... and how to create an effective integrated marketing approach.
From social news to social networks to embedded video to blogging, social media authorities Jennifer Evans Cario, Greg Jarboe and Matt Bailey define some distinct markets and offers suggestions for how you can use social media in your marketing strategy.
INTRODUCTION TO SOCIAL MEDIA & CREATING A STRATEGY
What is social media, exactly, and is it the right way for your company to spend its resources? This comprehensive introduction gives a broad overview of social media goals and opportunities, and outlines a process for creating your social strategy.
You will learn:
- Why social media is important for your business.
- What your social media options are.
- How to promote subscriptions with email, feeds and social media.
- How to use your blog to direct traffic to your other properties.
- The single biggest challenge of creating a social media campaign.
- Where to find focused, high volume, emotionally invested links and traffic.
- How to build a strategy to make the best use of your time.
- Which social media types deliver the most impact.
BLOGGING FOR BUSINESS
In this six part series, Jennifer is joined by Matt Bailey to cover every aspect of blogging you'll need. From personal blogs to small business blogs to corporate blogs, you'll know what to do, how to do it, and why it's worth doing. The series includes getting engaged with the blogging community to get bloggers writing for you.
You will learn:
- How to meet the challenges you'll face in starting your own blog.
- How to implement best practices, including tips for grabbing attention and tactics to avoid.
- How to leverage social media tie-ins for building connections and spreading the word about your blog.
- How to craft the perfect pitch to get your message heard -- and shared -- by other bloggers.
- What makes a corporate blog successful, and examples of blogs done right.
VIRAL MARKETING
Everyone talks about "going viral", but few actually succeed at making it work. It's hard to know exactly what "viral" really means in the Internet world, how to establish what you can do to start a viral marketing campaign, how to get your campaign out to the masses, how to measure its success, and how to learn from other people's mistakes. Plus you'll get the tools and information you need to create your own overnight marketing coup.
You will learn:
- How to cut advertising costs.
- How to define viral success.
- How to find the right audience.
- Lessons from Main Street business practices.
- The 4 sharing factors you need to know.
- 6 common viral campaign themes and how you can use them.
- How to define your viral goals.
- The allure - and the danger - of controversy.
- How to negotiate the Corporate Social Media Curve.
FINDING AND COMMUNICATING WITH YOUR INFLUENCERS
If you want your message seen, you've got to get in front of the influencers. Even the best campaigns and products need that extra boost that only the most influential online thought leaders can provide. In this module, Jennifer discusses the importance of influencers, and how to go about vetting and communicating with the people that can make the biggest impact for your company.
You will learn:
- How to locate key influencers using online resources.
- How to motivate someone to spread your message.
- The number one rule of pitching.
- What you should do before pitching.
- How to deconstruct your audience.
VIDEO AND YOUTUBE
Almost 800 million users watch nearly 4 billion hours of YouTube video every month. Those numbers only continue to grow, and that means integrating video into your marketing efforts is more important with every passing day. Video marketing expert Greg Jarboe explains the video options available, how YouTube works, and how to take advantage of video as a social media marketing tool.
You will learn:
- The 10 elements in the two-step flow model.
- How to optimize your video for YouTube search.
- How to find the users who are searching specifically for you.
- What the YouTube search algorithm looks at.
- How videos are shared and discovered.
SOCIAL NETWORKING AND FACEBOOK
In this module you'll discover not only the top social networking opportunities for individuals but how businesses can take a simple networking application like Facebook and turn it into a massive lead generation and customer communication platform. From custom landing pages to groups to apps and tagging, you'll learn all the ins and outs of this powerful opportunity.
You will learn:
- How to expand your network while maintaining control.
- What makes Facebook and LinkedIn so powerful.
- What people are sharing.
- The benefits of marketing your business on Facebook.
- The restrictions behind business pages.
- How to claim your vanity URL.
- What EdgeRank is, how to use it and how to boost it.
- How to interact with Facebook from external pages.
- How to use and setup Facebook Check-ins.
- How to target your Facebook ads to specific groups of people.
- What sponsored stories are and how to use them.
MICROBLOGGING AND TWITTER
Everybody's on Twitter, right? Should you be? It's tempting to jump on board the latest fad, but you'll be better off if you first understand the benefits of microblogging, and develop a strategy that generates a real return on your efforts. In this section you'll learn the strategies, tips, best practices, and tools to implement and measure microblogging.You'll have all the information you need to figure out if Twitter is the right tool for you... and if so, how best to leverage it.
You will learn:
- How microblogging can help you define, and connect with, your audience.
- Basic techniques to maximize marketing strategy and promote business.
- How to maximize your Twitter presence and visibility.
- How to build your brand with a bio and custom backgrounds.
- How big and small companies are using Twitter.
- How to boost business on slow days.
- Strategy techniques for building your brand, traffic, and converting.
- 4 goals to build upon with specific strategies to meet them.
- The 5 things you should be tracking.
- Easy ways to track sales and conversions with Twitter.
ONLINE REPUTATION MANAGEMENT
On the Internet, bad press is wrapped up with all the other information about your company, and a simple Google search for your brand can yield all kinds of nastiness, whether it's valid or not. Successful companies are prepared to manage those complaints and deal with them head on, often saving considerable revenue from going down the toilet. In this module you'll learn how to find and respond to bad reviews and comments about your company, empowering you to take control of your online reputation.
You will learn:
- The 5 most important things to measure.
- Why it's about more than counting followers.
- Where to go for social media monitoring.
- How to interpret the results you get.
- How the things you hear can guide content creation.
- Why you should track mentions of your competitors.
- When to respond to the conversation.
- The 5 critical steps to reputation management.
BONUS: SOCIAL NEWS NETWORKS
Digg, Delicious, and Stumbleupon are just the beginning. There are loads of other social news sites out there too, and while they may not be as big as Digg, they are just as effective for certain niche audiences. How can you bring social news networks into your marketing plan? Discover the subtleties of social news sites, dispell some myths, and get pointed in the right direction to take advantage of that online word of mouth.
You will learn:
- Why social news has been such a phenomenon.
- How social bookmarking works.
- How to recognize and leverage power vs niche sites.
- Why social bookmarking can be difficult to succeed with.
- Who the Power Players are in the space.
- Why you may be better off targeting the smaller social news sites.
- How to set up a voter network - even though you shouldn't.
BONUS: MARKETING THROUGH LINKEDIN
LinkedIn has grown to be a leader in professional networking. Now, companies are leveraging the power of LinkedIn to effectively build and manage B2B relationships, and using it as a powerful lead generation tool. In this module, Jennifer introduces you to LinkedIn and explores some ways in which you can take advantage of its business marketing opportunities.
You will learn:
- The four key steps to get you started.
- How to add links to your press release.
- Why you should integrate your Tweets and blogs.
- Why you should integrate your existing connections.
- How to take your profile to the next level.
- How you can use groups for job hunting.
- How to use "answers" to connect with key contacts.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Jeff Hasen
Jeff is the author of "Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices" (Wiley). Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits.
Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad Geddes
Brad is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Matt is the author of "Internet Marketing An Hour A Day", a frequent and popular conference speaker and consultant, and an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility.
Jennifer Evans Cario
As a long-time social media advocate, consultant and speaker, and now President of SugarSpun Marketing, Jennifer has made a career out of finding creative ways to connect with consumers. She is the author of "Pinterest Marketing An Hour A Day", "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Bit of Talent and 30 Days".
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
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