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Online Curriculum
Instant Access Get instant access to learning materials minutes after signup.
Streaming Video Lessons Watch lessons any time, on your schedule. Pause, rewind, rewatch!
Exercises Practical exercises let you try out what you're learning as you go.
Progress Quizzes Regular quizzes let you test your growing knowledge.
Cross Training Focus on your major, plus access materials in all other disciplines.
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Start Today Progress at your own pace. Study one or all of the online marketing disciplines. |

Instant access to self-paced, PLUS 90 days coached training starting
Apr. 9, 2012. |
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Faculty Interaction
Live Interactive Webinars 7 live, monthly cross-discipline webinars free for all students.
"Ask the Experts" Forums Ask questions about courses or personal projects 24x7.
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Coached Courses Also Include:
Structured Curriculum Schedule Progress through your major with weekly lessons & assignments.
Faculty Mentoring Turn in weekly homework for personalized faculty feedback.
Virtual Office Hours Weekly calls put you on the phone with faculty & other students.
Hands On Graded Projects Tackle a final, real-world project. Get faculty guidance and grading.
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Earn Your Certification
Certification Recognized Industrywide Pass your course and download your certificate instantly.
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Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
Apr. 9, 2012
Market Motive Benefits
- 100% Online
- Less expensive than traveling to conferences and seminars
- Updated lessons keep you current on industry trends
- Grads qualify for OMPC Certification
Cross Training
Choose a "major", plus cross train & certify in all the other Practitioner learning paths.
That's right - you get access to all the self-paced training in every discipline.
Keep Learning
After Certification, Maintain your expertise with an ongoing membership: keep access to our constantly updated training resources, webinars, and forums.
It's simple. We're so confident that you'll find value in our service that there are no long term
contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.
But you won't want to. We know you'll be thrilled with the quality of instruction.
Self-Paced Online Plan
Coached Online Courses
Here's What to Expect in Your Master Certification Program
You'll be guided through a 90-day structured curriculum with up-to-date streaming video lessons and checkpoint quizzes. Check in weekly with faculty during phone conference "office hours", and post your questions in the faculty Q&A forum where you'll get prompt attention from instructors and other students.

Then you're ready for your hands-on real-world projects, peer assessments, and a final all-faculty panel review. Pass with the endorsements of the dream team, and receive your Master Certification.
And even though your projects and reviews will focus on Social Media Marketing, you'll be welcome to study the other disciplines too. With Master Certification, you have the keys to the campus.
How Much Time Should I Allocate Each Month?
Most students allocate between 15-25 hours each month for a combination of on-demand video training modules, live workshops, projects, and online tests. You can watch your video modules anytime, day or night. Some groups watch together during lunch, while some prefer class time in the evenings. Use your study guide and weekly conference calls to be sure you're on track.
What if I Fall Behind?
Weekly "office hours" conference calls ensure you never feel detached from other program members. Join your faculty and fellow members on the weekly call to discuss what's going on with the program, postulate on specific test questions, solve conundrums with the latest project, or just commiserate with your fellow classmates.
You'll have at least one weekly conference call to discuss your progress and specific application of your internet marketing discipline. Faculty-led workshops teach latest techniques and methodologies in each discipline. Calls are typically scheduled between 9AM Pacific and Noon Pacific. If you can't make your scheduled call, faculty and associate instructors are available in our online "Ask the Expert" forums to answer your questions 24/7.
What are the Assignments & Projects Like?
Each course includes a series of assignments and real-life projects designed to put your learning into action -- all under the guidance of the world's experts. You may choose the assigned projects OR apply the project to your own website, client's projects or give your project to a charity of your choice. Your assignments and projects will be reviewed by peers, associate instructors and ultimately, your teaching faculty.
How Does The Testing Work?
To ensure you stay on track with what you've been learning, you'll follow each video module with a short quiz to ensure you've fully absorbed the material. In month three, you'll be ready to attempt the comprehensive online exam and move on to the next level of the program.
What if I Want to Study Other Topics?
As part of your enrollment in the Master Certification program, you'll have access to all Market Motive participate in weekly live faculty workshops. We do recommend that you focus on your main topic of study until you graduate, and then access over 300 additional video training modules within Market Motive.
The Dissertation Defense Sounds Terrifying. Is it Hard?
So you've finished the learning path, taken the tests, completed your project. Now what? Running the gauntlet, of course. Show off your work and articulate your new knowledge as the world's experts analyze your projects and test your skills through a series of direct questions and real-world scenarios. Rest assured, you'll be well equipped to run the gauntlet by this point. Maybe someday, you'll even find yourself on the other side of those hard-nosed questions!
What is The "Industry Recognition" I'll Get?
 Master Certification graduates were invited to speak in keynote at Search Engine Strategies Conference San Jose 2009
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Once you have successfully completed the Master Certification program, you'll have the full endorsement of the Market Motive faculty and staff. You'll find yourself listed among the world's most respected consultants and practitioners. You'll earn a Market Motive Certified award logo to display on your website or on your resume. Many companies recruit and hire Market Motive students before the course is completed. Master Certification graduates are often asked to speak at industry events, and experience a new level of recognition in the search marketing world.
What Does It Cost to Continue My Access to Updated Courses?
Extend your access and learning (most graduates do!) through monthly or yearly access to Market Motive at $299/month. Video lessons are constantly updated to stay ahead of the market. You can continue to discuss plans and questions with the industry's top consultants, authors and thought-leaders every week. Want the Dream Team to look at your site or campaign? Have a question about the latest video tutorials? Get on the phone with your favorite faculty instructor, get some "screen time", and some expert advice.
In Summary:
This 100% online faculty-led course follows a structured 90-day curriculum. You'll get the video lessons and progress quizzes, plus weekly homework assignments with personalized feedback, weekly mentoring phone calls, and a final, graded, real-world project.
- Structured semester starts
Apr. 9, 2012.
- Faculty feedback on your weekly assignments.
- Weekly live "office hours" conference calls with faculty and fellow students.
- Faculty feedback and guidance on your final hands-on project.
- Earn your Faculty endorsement to become Master Certified.
- Any-time faculty Q&A in the forums.
- Cross train with access to self-paced training materials in all six major industry disciplines.
- Live weekly cross-discipline training webinars.
- No travel required. Learn from your desktop anytime.
- Pay less than the cost of a University course or industry conference.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
Apr. 9, 2012
Self-Paced Online Plan
Coached Online Courses
Our 100%-online structured curriculum includes on-demand video lessons, live screen share webinars with the top authors and speakers in internet marketing, and Q&A forums where you can interact directly with Faculty and other students. Online quizzes ensure you're on track and "getting it"

Time Commitment
Most students follow the structured modules and spend an average of 2-5 hours per week on the material over the course of the 10-week training. This time allotment includes a combination of on-demand video training modules, webinar workshops, self-paced assignments, online quizzes, and a review of any material not comprehended the first time through.
Live Webinar Workshops
Login to faculty-led webinar workshops to supplement the material you're learning in the training modules. Each faculty member runs a workshop each month, so you have plenty of material to choose from.
24x7 Faculty Q&A
Need help understanding some of the material? Post a question in the "Ask the Expert" forums and receive a reply directly from your faculty.
Self-Paced Assignments
Each module includes a sample exercise to give you an opportunity to take what you've learned and put it into practice.
Module Quizzes
Stay on track with what you're learning with topic-specific quizzes. Get a good sense of what you know and what you need to review, complete with guidance back into the material to find your answers.
Unlimited Cross Discipline Training
As part of your enrollment in the Practitioner Credentialization program, you'll have complete access to all of Market Motive's extensive video library...in all topics! Over 300 videos. Watch additional training videos to supplement your training in one discipline.
Downloadable, printable Certification
Our printable certificates prove that you have completed the course and passed the final exam. Hang it on the wall, add it to your resume, or give a copy to your employer to prove you are continuing your education and improving your skills.
Continuing Education
Extend your access and learning with additional semesters in another discipline...or select a yearly plan and receive access to all our Practitioner credentials at once!
In Summary:
This 100% online self-paced plan lets you set your own schedule as you follow a structured curriculum that includes video lessons, exercises, and progress quizzes.
- You set the pace. Most students credential in a discipline in six to twelve weeks.
- Any-time faculty Q&A in the forums.
- Cross-train with access to training materials in all six major industry disciplines.
- Live weekly cross-discipline training webinars.
- No travel required. Learn from your desktop anytime.
- Pay less than the cost of a University course or industry conference.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
Apr. 9, 2012
More About The Social Media Curriculum
Social media marketing is not just about knowing how to use the tools, but also knowing exactly which tools to use in a given situation... and how to create an effective integrated marketing approach.
From social news to social networks to embedded video to blogging, social media authorities Jennifer Evans Cario, Greg Jarboe and Matt Bailey define some distinct markets and offers suggestions for how you can use social media in your marketing strategy.
INTRODUCTION TO SOCIAL MEDIA
What is social media, exactly, and is it the right way for your company to spend its resources? In this comprehensive introduction, Jennifer Evans Cario gives a broad overview of social media goals and opportunities, and generates a list of social media tools and applications you can use in your business... whatever your business may be.
You will learn:
- Understanding social media.
- Why social media is important for your business.
- How to use social media to build your brand.
- How to gather feedback about your customers through social media.
- Understanding your social media options.
BLOGGING FOR BUSINESS
In this six part series, Jennifer Evans Cario and Matt Bailey cover every aspect of blogging you'll need. From personal blogs to small business blogs to corporate blogs, you'll know what to do, how to do it, and why it's worth doing. The series includes getting engaged with the blogging community to get bloggers writing for you.
You will learn:
- How to meet the challenges you'll face in starting your own blog.
- How to implement best practices, including tips for grabbing attention and tactics to avoid.
- How to leverage social media tie-ins for building connections and spreading the word about your blog.
- How to craft the perfect pitch to get your message heard -- and shared -- by other bloggers.
- What makes a corporate blog successful, and examples of blogs done right.
VIDEO AND YOUTUBE
This two-part section by video expert Greg Jarboe explains the video opportunities available, how YouTube works, and how to take advantage of YouTube as a social media marketing tool. First, Greg shares some tips for increasing your reach with online video from production to promotion. Then he'll tell you why you should "shoot first, ask questions later" as he shares tips for reaching the right audience, explains the difference between the broadcast era and the social media era, and reveals tips for achieving the elusive "viral" video.
You will learn:
- How to best leverage video embedding.
- How to make YouTube the center of your video marketing efforts.
- How to increase the likelihood that a video will "go viral".
- How to identify the opinion leaders in your niche.
- How to use YouTube Insight for useful video analytics.
A PRACTICAL GUIDE TO SOCIAL NEWS NETWORKING
Follow along with Matt Bailey as he teases out the subtleties of social news sites, dispels some myths, and gets you pointed in the right direction to take advantage of word of mouth. He provides a balanced look at positives and negatives of targeting social news users, including an in-depth look at what works and what doesn't based on real data.
You will learn:
- How to write a headline that grabs attention.
- How to write for Digg and make your boring business sound exciting and engaging.
- "Secret" strategies for a successful social news push.
- Which social news mediums are available and which provide the highest quality traffic.
- How to properly measure social news campaign success.
TWITTER TIPS, TOOLS, AND STRATEGIES
In this 2 part section, Jennifer Evans Cario discusses not only the variety of tools available, but also strategies and case studies surrounding this versatile business tool. You'll be introduced to the Twitter community and understand what tools are available for managing your stream, finding people interested in networking with you, and tracking the success of your tweets. You'll then see some of the many ways businesses of all sizes are taking advantage of this new medium to provide superior customer service, build brand loyalty, and increase sales.
You will learn:
- The tools available to help you market your business on Twitter.
- How to track clicks to your links with URL shortening services.
- How to search Twitter for keywords relevant to your business.
- The business goals you can -- and should -- set up and achieve by using Twitter.
- How you as a small, medium, or large business can successfully utilize Twitter.
FACEBOOK
No longer just a network for college students, Facebook is a general purpose social media site used by individuals and businesses alike to share status updates, links, photos, videos, and more. In this video, Matt Bailey teaches you how to reach the over 250 million members of Facebook to engage your community, build brand, and establish loyalty in your business.
You will learn:
- Facebook business strategies that work.
- Building your fan base on Facebook through fan pages.
- How companies are using Facebook to interact with their customers.
- How to use Facebook to build links to your website.
- Leveraging advertising options on Facebook.
VIRAL MARKETING
Want your message to go viral? There is no magic formula that'll guarantee success, but there are some core principles you can use to increase your odds. Jennifer breaks down the components of a good viral marketing campaign, showing you how to use humor, fear, egotism, and attacks to help ignite that elusive word-of-mouth marketing buzz. Plus, she shares the personal campaign checklist she uses to enhance the viral potential of a message, and shows you how she executes her own successful viral marketing campaigns on a budget.
You will learn:
- The four rules of viral marketing.
- The common viral marketing formulas that generate success.
- How to get free ad space to promote your message.
- How to make your message concrete in the minds of your consumers.
- How to tap into emotions to get better results.
FLICKR
Jennifer digs deep into Flickr in this two-part section, and reveals an extensive set of opportunities that go well beyond simple photo sharing. Groups, networks, sharing, comments... they are all tools you can use to bring people together and expose them to your products and services. Don't underestimate the power of the photo and the opportunities available to your business with the versatility of Flickr. As Jennifer says, "Flickr is to photos as YouTube is to videos."
You will learn:
- How to participate in the Flickr community for profit while staying within the rules and playing nice.
- The networking opportunities available on Flickr.
- Using Flickr to establish yourself as an expert in the community.
- Using Flickr to lay the groundwork for future social media pushes.
- How to successfully generate publicity and goodwill for your brand.
LINKEDIN
LinkedIn can have an enormous impact on the connections you build with other colleagues, and go a long way toward pre-qualifying your stature in the business community. Matt Bailey shows you how to make the most of your account with features like recommendations, groups, events, questions and answers, and others to build awareness for you and your company.
You will learn:
- What you can realistically expect to get out of LinkedIn.
- Growing and managing your contacts in your LinkedIn network.
- How to start and join groups to enhance your networking opportunities.
- How to create events in LinkedIn.
- Leveraging advertising opportunities on LinkedIn.
ONLINE PRESS RELEASES
Join Greg Jarboe as he explains the relevance of Press Releases in the digital age, and outlines the ways to optimize your press releases and submit them to the online news engines and directories for maximum exposure and effect.
You will learn:
- How to choose and position your press release's keywords.
- How to add links to your press release.
- What service to use to distribute your press release
- How to measure the success of your press release and its impact on business outcomes.
- How to balance press releases with good media relations.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
Apr. 9, 2012
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad Geddes
Brad is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Mary Kingsley Huffman
Mary Kingsley Huffman is a founding Partner and Executive Vice President at Ionic Media, a "thought-leading, multi-channel media optimization agency." She speaks regularly on the topics of landing page development and testing, B2B marketing and conversion improvement and is the former Director of Marketing at Overture.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.
Jennifer Evans Cario
As a social media strategist and President of SugarSpun Marketing, Jennifer Evans Cario (formerly Laycock) has made a career out of finding unique and creative ways to connect with consumers. She has served as Editor in Chief of Search Engine Guide, and is the author of "The Small Business Guide to Search Engine Marketing" and the "Zero Dollars, a Little Bit of Talent and 30 Days" series.
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
Apr. 9, 2012
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Testimonials
Hear From Our Grads:
"...you could stop the video, back up, look at the material again... and try out what it was that they were talking about..."
- Myriam Cohen
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