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Online Curriculum
Instant Access
Get instant access to learning materials minutes after signup.
Streaming Video Lessons
Watch lessons any time, on your schedule. Pause, rewind, rewatch!
Exercises
Practical exercises let you try out what you're learning as you go.
Progress Quizzes
Regular quizzes let you test your growing knowledge.
Cross Training
Focus on your major, plus access materials in all other disciplines.
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Start Today
Progress at your own pace. Study one or all of the online marketing disciplines. |
Instant access
to self-paced,
PLUS 90 days
coached training
starting
June 24, 2013. |
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Faculty Interaction
Live Interactive Webinars
7 live, monthly cross-discipline webinars free for all students.
"Ask the Experts" Forums
Ask questions about courses or personal projects 24x7.
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Coached Courses Also Include:
Structured Curriculum Schedule
Progress through your major with weekly lessons & assignments.
Faculty Mentoring
Turn in weekly homework for personalized faculty feedback.
Virtual Office Hours
Weekly calls put you on the phone with faculty & other students.
Hands On Graded Projects
Tackle a final, real-world project. Get faculty guidance and grading.
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Earn Your Certification
Certification Recognized Industrywide
Pass your course and download your certificate instantly.
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Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Market Motive Benefits
- 100% Online
- Less expensive than traveling to conferences and seminars
- Updated lessons keep you current on industry trends
- Grads qualify for OMCP Certification
Cross Training
Choose a "major", plus cross train & certify in all the other Practitioner learning paths.
That's right - you get access to all the self-paced training in every discipline.
Keep Learning
After Certification, Maintain your expertise with an ongoing membership: keep access to our constantly updated training resources, webinars, and forums.
It's simple. We're so confident that you'll find value in our service that there are no long term
contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.
But you won't want to. We know you'll be thrilled with the quality of instruction.
Whether you're pursuing Self-Paced training or a Coached course, you study when it's convenient for you.
- On average, self-paced students spend about two to five hours per week watching videos, doing exercises, and taking quizzes. Most certify in six to twelve weeks.
- Coached students will spend at least four to seven hours per week during the 12 week semester, plus more when it's time to tackle their final projects.
Flexible features put you in control.
Enroll in Multiple Courses: Now that you're a member, you can enroll to study -- and certify in -- any of our disciplines. Even if you're a Coached student, you can cross-train in other specialties in the self-paced courses. So go to town, and consume as much of our content as you've got time and energy for!
From the Start Here page, you can easily sign up for the courses you want, see which module quizzes you've passed, and access our suite of elective courses too.
Follow Our Structured Curriculum: After you've enrolled in a course, you can work your way through the structured curriculum. Every course is made up of a series of sections, or modules. Each section contains a short PDF study guide to set your expectations, a series of videos, and a short progress quiz.
The section quizzes aren't graded... it's just a way for you to ensure you've embraced the material. If you miss a question, we'll let you know which video to review so you can brush up.
Always New Videos: Every time you log into the Start Here page, you'll get a snapshot of any new videos we've added (and we're adding them all the time). Shortcuts take you right to the new material.
We'll keep you up-to-date on all the latest tools and trends.
Attend Weekly Webinars:We've got up to 7 live webinar workshops each month. And you're invited to every one of them. We'll let you know what they're about right on your Start Here page. Register for any workshop that interests you, and you'll get a special URL to attend, a link to add it to your Outlook calendar, and reminder emails as the date approaches.
Missed one of the recent webinars? No worries -- they're recorded, and added to the library as soon as possible. We even record the Q&A, so you can benefit from all the great questions attendees ask. That's just how we are.
Join the User Forums: Our Ask The Experts Forum is available to all students, self-paced or faculty-led. If you've got questions about the video lessons, the assignments, a quiz, or even a client project you've got at work, this is the best resource on the web.
The forum is actively monitored by our technical staff, our fine Faculty, current students, and Master Certified Market Motive graduates. So ask away. Knowledge is best when shared.
And, since building a community is what Market Motive is all about, your Start Here page also keeps you up to date on the latest forum discussions. You'll never miss a thing.
Coached Students Get Feedback on Assignments: If you're a Coached student, you'll have weekly homework assignments. Your Homework Dropbox is where you'll upload your work, and receive personalized feedback from your Faculty. Need clarification on your teacher's notes? No problem. Write a note back, and get clarification.
Or ask your question live in the weekly "Office Hours" conference call, where you and the other Master Certification students in your discipline are all on the line together.
Manage Your Profile: The Start Here page gives you easy access to all your everyday Market Motive tools. For starters, you've got shortcuts to your profile page. Upload a new profile pic, and add your contact information (blog, Twitter, Facebook). You'll be interacting with other students in the forums, so let 'em know who you are.
Take Your Profile Public: You can choose to share your profile page with the world. It will list all the information you'd like people to see, and will automatically populate with your Certification Medallions as you earn them.
It's a great tool for you to verify with employers and clients that you've completed your Certifications, and are now one of the best trained Online Marketing Professionals in the industry.
Manage Your Account: Got billing questions? Need to change your subscription? From the My Account tab, you can control your subscription, see your invoices, and update your email and password. With Market Motive, you're in control.
Even if you need to cancel (hard to believe, but sadly sometimes it's true) you can do it easily from right here. You'll still have access through your current billing period, so you get every day of access you've paid for.
Still got questions? See our FAQs, or contact us any time. Our learning plan specialist would be happy to talk with you, to figure out which plan and discipline will help you best meet your professional goals.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Latest Video Lessons and Recorded Workshops
Segmentation: Advanced Techniques
Segmentation: The Basics
Facebook Analytics |
Web Analytics Curriculum
While Internet marketing has many facets, all of them intersect at one discipline -- Web Analytics. Whether you study SEO, Social Media, or Paid Search, success in any of those fields hinges on a keen understanding of your web metrics.
Let our faculty simplify the complex world of Web Analytics. Learn why segmenting is an excellent strategy for gaining insights into your visitors, and discover different tools that will help you understand visitor behavior on your website. You'll look at your search data much more effectively, identify all your "home pages", understand "conversion behavior", revisit the linking strategy for your core pages, and isolate emerging trends.
INTRODUCTION TO WEB ANALYTICS
Start off with this series of 11 introductory videos that should ease your way into the world of Web Analytics, including a rather comprehensive overview on data collection. Avinash's concepts are inspirational, approachable, and concrete, giving you the opportunity to master what is traditionally a very complex field of study.
You Will Learn:
- How to prioritize for your business.
- How free tools can make using analytics easier.
- Why web analytics is not confined to clickstream datae.
- Why experimentation and testing is intregral to web analytics 2.0
- What multiplicity is and why you need to get comfortable with it.
- The difference between metrics, dimensions, goals, targets, segments, and KPIs.
- Why business objectives should be DUMB.
- How to track eCommerce, and the beauty of the Pivot View.
- How to track hybrid behaviors on smart phones -- and not-so-smart phones.
- How to create an "Events by Custom Variables" report - and why you should.
- The one extra step you need to take to let Google Analytics use the data.
- And more...
KEY PERFORMANCE INDICATORS (KPIs) AND ANALYTICAL TECHNIQUES
Defining useful metrics is absolutely critical to successful analytics. Yet it can be difficult to know exactly which metrics are the most effective... and which ones are a waste of time. For years, analysis revolved around tracking total and unique visitors, but now things are a great deal more sophisticated. In this section, Avinash provides a comprehensive introduction to KPIs, helping you build a solid base for your future analytics strategies.
You Will Learn:
- How to identify great KPIs that are uncomplex, timely, relevant, and useful.
- The difference between macro and micro conversions.
- How to present KPIs to drive action.
- Why you should not trust averages and what you should trust instead.
- The twelve KPIs used in email analytics.
- And more...
SEGMENTATION
Understanding your visitors and the way they interact with your website is crucial to optimizing your pages and ultimately, to converting those visitors into customers. Paired with well-defined KPIs and your data analysis feeds, properly segmenting your visitors will give you that insight, transforming your web strategies and increasing conversions. Avinash will walk you through good data, bad data, and the importance of effective segmentation analysis.
You Will Learn:
- How to use a variety of analytics tools, including Yahoo and Google.
- How to create custom segments to find what you really want to know.
- How to segment using "Or" and "And" statements.
- How to get pertinent information out of your analytics.
- How to develop your own segments and keep a lookout for what's important.
- And more...
ACTIONABLE WEB ANALYTICS REPORTING
Now that you understand KPIs, Avinash delves into reports, SEO analytics, and path analysis making a broad, abstract topic and revealing the elements you can understand and put into practice immediately.
You Will Learn:
- How you can match your keywords to the right search engine for the right purpose.
- How the "time to page" report can make you revisit your linking strategy.
- How you can use Greasmonkey to add a "What's Changed Report" to Google Analytics.
- What path analysis is and how it differs from abandonment analysis.
- Why path analysis is as misleading as it is unhelpful.
- How to establish goals of your website and what value each goal brings.
- How to use tools to track both macro and micro conversions and how they can turn your analytics around.
- How to compute the economic value of your micro conversions.
- 5 strategies you can implement to track and analyze micro conversions.
- And more...
WEB DATA ANALYSIS GUIDE
Visitor orbit. Micro conversions. Measurement models and blind data analysis. Greek? Not any more. Avinash gives you a comprehensive overview of web data analysis, resulting in some very effective techniques and strategies.
You Will Learn:
- Why you should NOT use Google Analytics -- or any other tool -- to get started.
- How to diagnose acquisition.
- How to assess and value visitor orbit strength.
- How to aggregate marginal gains.
- Why you should question the search strategy.
- How to optimize marketing and campaigns.
- Finding value in daily and monthly reports.
- And more...
QUALITATIVE RESEARCH
Website surveys are an intriguing opportunity for your website, and are a very effective manner in which to assess your users' needs and wants. Not a believer? Let Avinash explain just how much greatness there is in a simple survey.
You Will Learn:
- Why surveys are a key component of your web analytics strategy.
- Three golden nuggets of information you are looking for from surveys.
- The strengths of site-level and page-level surveys.
- Which survey invitation methods are most effective.
- How to decide between in-house and outsourcing.
- How to make usability testing cheap and efficient.
- When it's time to bring in the experts - and how to keep it affordable.
- And more...
EXPERIMENTATION AND TESTING
Testing. Testing. Testing. If you're not testing, you're doing yourself and your website a disservice. And since you're already following your analytics, setting up testing is a no-brainer. So take your segmentation and KPI knowledge, and put it to the test.
You Will Learn:
- Why you are at a strategic disadvantage if you are not testing.
- Why relevancy is most important to improving conversion rates.
- How to test Web 1.0 vs. Web 2.0.
- How multivariate testing works.
- Who the major multivariate testing vendors are.
- And more...
COMPETITIVE INTELLIGENCE ANALYSIS
Avinash explains the value and importance of collecting and analyzing data on your competitors' websites. With this information, you'll take your strategic decisions out of the vacuum and analyze exactly what keywords you can compete for, further driving the arrows on your dashboards up and to the right.
You Will Learn:
- How, and where, to find your competitor's traffic data.
- The 3 ways panel data is biased, and what that means to you.
- Why search engine data is so robust, and how to access it.
- Why users might volunteer their own personal data.
- Which website performance tools you need to know about.
- The comparisons between HitWise, Quantcast, and Netsuus.
- How to find and use organic geographical data.
- How to use AdWords to find the long tail keywords most relevant to your site - and exactly which page on your site will benefit.
- How to find valuable related keywords you may never have thought of.
- And more...
MULTI-CHANNEL ANALYTICS
You've got traffic coming through multiple channels -- online, offline, organic results, display ads, and more. Parsing, comparing, and understanding all these sources of information can be daunting, but Avinash tackles it head on by addressing the primary challenges in connecting offline activity to online data.
You Will Learn:
- The challenges that you face in measuring multi-channel activity.
- What a primary key is and why it is a problem.
- Four ways to measure how your online channel is benefiting from offline activity.
- How to track traffic that applies a coupon code.
- How to correlate traffic patterns with offline campaigns.
- How to track phone calls and live chat to prove ROI of online campaigns.
- How to conduct a controlled experiment to measure offline campaigns.
- How small businesses can tie together online and offline data.
- The two ways to track phone calls in your analytics tool.
- And more...
INDUSTRY MODELS, COMPLEX MEASUREMENT, AND APPROACHES
Discover how to use the Line of Sight Framework, measure RSS feeds to better understand subscribers, the power of data driven tough decision making, and intelligent campaign attribution, all to improve metric formulas and improve company culture.
You Will Learn:
- Why it's important to do work that is material to the company.
- How to define profit as the ultimate client need.
- What RSS metrics you should be measuring.
- How to segment your RSS readers.
- Why you should actively penalize mediocrity.
- Why you need to think about what gets measured rather than accepting conventional wisdom.
- How to start off on the right foot (to ensure you don't sink $$$ and time into something that has no ROI).
- The importance of customizing your analysis to your business.
- And more...
SOCIAL MEDIA ANALYTICS
One of the more requested sets of information these days is Social Media measurement. What should you measure... how do you measure success... how do you include economic impact? All these questions and more are answered in this series.
You Will Learn:
- How to measure and use Conversation Rate.
- How to measure Amplification Rate.
- How to measure Applause Rate accross different channels.
- The formula for measuring Economic Value.
- The benefits of Crowdbooster, SimplyMeasured, and other powerful tools.
- And more...
GOOGLE SPECIFIC TECHNIQUES AND REPORTS
This module introduces information specific to Google Analytics data analysis. While not every company uses GA, it is the most widely used tool, one that's important for students to navigate around effectively.
You Will Learn:
- Advanced table filtering for Google Analytics.
- Creating custom reports with selected dimensions and metrics.
- How the Intelligence feature works and how to use it.
- How to find possible causal factors to anomalies happening in your data.
- Coding to capture data when creating mobile apps.
- How to track data by event in Google Analytics.
- How to organize goal types for more robust tracking.
- How to create custom reports with the new metrics and dimensions.
- Setting alerts on specific conditions.
- The 5 (or more) cool alerts you need to know.
- And more...
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Jeff Hasen
Jeff is the author of "Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices" (Wiley). Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits.
Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad Geddes
Brad is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Matt is the author of "Internet Marketing An Hour A Day", a frequent and popular conference speaker and consultant, and an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility.
Jennifer Evans Cario
As a long-time social media advocate, consultant and speaker, and now President of SugarSpun Marketing, Jennifer has made a career out of finding creative ways to connect with consumers. She is the author of "Pinterest Marketing An Hour A Day", "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Bit of Talent and 30 Days".
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
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Testimonials
Hear From Our Grads:
"...I would say that this program fast tracks your ability to strategically use social media to build brands..."
- Salina LeBris
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