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Online Curriculum
Instant Access Get instant access to learning materials minutes after signup.
Streaming Video Lessons Watch lessons any time, on your schedule. Pause, rewind, rewatch!
Exercises Practical exercises let you try out what you're learning as you go.
Progress Quizzes Regular quizzes let you test your growing knowledge.
Cross Training Focus on your major, plus access materials in all other disciplines.
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Start Today Progress at your own pace. Study one or all of the online marketing disciplines. |

Instant access to self-paced, PLUS 90 days coached training starting
June 24, 2013. |
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Faculty Interaction
Live Interactive Webinars 7 live, monthly cross-discipline webinars free for all students.
"Ask the Experts" Forums Ask questions about courses or personal projects 24x7.
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Coached Courses Also Include:
Structured Curriculum Schedule Progress through your major with weekly lessons & assignments.
Faculty Mentoring Turn in weekly homework for personalized faculty feedback.
Virtual Office Hours Weekly calls put you on the phone with faculty & other students.
Hands On Graded Projects Tackle a final, real-world project. Get faculty guidance and grading.
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Earn Your Certification
Certification Recognized Industrywide Pass your course and download your certificate instantly.
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Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Market Motive Benefits
- 100% Online
- Less expensive than traveling to conferences and seminars
- Updated lessons keep you current on industry trends
- Grads qualify for OMCP Certification
Cross Training
Choose a "major", plus cross train & certify in all the other Practitioner learning paths.
That's right - you get access to all the self-paced training in every discipline.
Keep Learning
After Certification, Maintain your expertise with an ongoing membership: keep access to our constantly updated training resources, webinars, and forums.
It's simple. We're so confident that you'll find value in our service that there are no long term
contracts to sign - cancel any time. Cancel in the first 7 days for a full refund.
But you won't want to. We know you'll be thrilled with the quality of instruction.
Whether you're pursuing Self-Paced training or a Coached course, you study when it's convenient for you.
- On average, self-paced students spend about two to five hours per week watching videos, doing exercises, and taking quizzes. Most certify in six to twelve weeks.
- Coached students will spend at least four to seven hours per week during the 12 week semester, plus more when it's time to tackle their final projects.
Flexible features put you in control.
Enroll in Multiple Courses: Now that you're a member, you can enroll to study -- and certify in -- any of our disciplines. Even if you're a Coached student, you can cross-train in other specialties in the self-paced courses. So go to town, and consume as much of our content as you've got time and energy for!
From the Start Here page, you can easily sign up for the courses you want, see which module quizzes you've passed, and access our suite of elective courses too.
Follow Our Structured Curriculum: After you've enrolled in a course, you can work your way through the structured curriculum. Every course is made up of a series of sections, or modules. Each section contains a short PDF study guide to set your expectations, a series of videos, and a short progress quiz.
The section quizzes aren't graded... it's just a way for you to ensure you've embraced the material. If you miss a question, we'll let you know which video to review so you can brush up.
Always New Videos: Every time you log into the Start Here page, you'll get a snapshot of any new videos we've added (and we're adding them all the time). Shortcuts take you right to the new material.
We'll keep you up-to-date on all the latest tools and trends.
Attend Weekly Webinars:We've got up to 7 live webinar workshops each month. And you're invited to every one of them. We'll let you know what they're about right on your Start Here page. Register for any workshop that interests you, and you'll get a special URL to attend, a link to add it to your Outlook calendar, and reminder emails as the date approaches.
Missed one of the recent webinars? No worries -- they're recorded, and added to the library as soon as possible. We even record the Q&A, so you can benefit from all the great questions attendees ask. That's just how we are.
Join the User Forums: Our Ask The Experts Forum is available to all students, self-paced or faculty-led. If you've got questions about the video lessons, the assignments, a quiz, or even a client project you've got at work, this is the best resource on the web.
The forum is actively monitored by our technical staff, our fine Faculty, current students, and Master Certified Market Motive graduates. So ask away. Knowledge is best when shared.
And, since building a community is what Market Motive is all about, your Start Here page also keeps you up to date on the latest forum discussions. You'll never miss a thing.
Coached Students Get Feedback on Assignments: If you're a Coached student, you'll have weekly homework assignments. Your Homework Dropbox is where you'll upload your work, and receive personalized feedback from your Faculty. Need clarification on your teacher's notes? No problem. Write a note back, and get clarification.
Or ask your question live in the weekly "Office Hours" conference call, where you and the other Master Certification students in your discipline are all on the line together.
Manage Your Profile: The Start Here page gives you easy access to all your everyday Market Motive tools. For starters, you've got shortcuts to your profile page. Upload a new profile pic, and add your contact information (blog, Twitter, Facebook). You'll be interacting with other students in the forums, so let 'em know who you are.
Take Your Profile Public: You can choose to share your profile page with the world. It will list all the information you'd like people to see, and will automatically populate with your Certification Medallions as you earn them.
It's a great tool for you to verify with employers and clients that you've completed your Certifications, and are now one of the best trained Online Marketing Professionals in the industry.
Manage Your Account: Got billing questions? Need to change your subscription? From the My Account tab, you can control your subscription, see your invoices, and update your email and password. With Market Motive, you're in control.
Even if you need to cancel (hard to believe, but sadly sometimes it's true) you can do it easily from right here. You'll still have access through your current billing period, so you get every day of access you've paid for.
Still got questions? See our FAQs, or contact us any time. Our learning plan specialist would be happy to talk with you, to figure out which plan and discipline will help you best meet your professional goals.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Latest Video Lessons and Recorded Workshops 3 Ways to Motivate Content Writers Profitability Basics 5 Ways to Build Trust |
Fundamentals Curriculum
Gain a comprehensive overview of Internet marketing, and finish with a solid understanding of not only how each discipline works, but how the disciplines work together.
The curriculum is made up of six discipline-specific short courses, each with its own final test.
At the end of the series, you'll be armed with enough information to confidently discuss each area of Internet marketing with clients, contractors and team members. This course also prepares you to move on to the full-length immersion courses in each discipline.
MOBILE MARKETING FUNDAMENTALS
With consumers getting ever more instant information right in the palm of their hand, mobile marketing is no longer a nice-to-have. But while everything has changed, nothing has really changed: it's still about selling products and building loyalty. Join Jeff Hasen to learn the best practices for interacting with the mobile consumer, asking the right questions, and launching mobile campaigns built on "Moments of Trust" that impact sales and brand loyalty. You'll be better equipped to reap the benefits of marketing through growing mobile channels.
Course Modules:
- Introduction to Mobile Marketing.
- Mobile's Role In The Marketing Mix.
- Communicating With Your Audience.
- The Mobile User's Expectations.
- Permission, Personalization, Relevance.
- Rules, Regulations, and Best Practices.
- Keeping Up With Technology Changes.
- Mobile Marketing Measurement.
SEO FUNDAMENTALS
In this course, Matt Bailey and Todd Malicoat will give you all the basics you need to know to be able to "talk the talk" of SEO. You'll have a better understanding of the traditional on-page concepts that really work, and the ones to avoid. And you'll learn the intimate and critical relationship between keyword research and site architecture, as well as link-building, measurement, and more.
Course Modules:
- Introduction to SEO.
- Keyword Research.
- Competitive Analysis.
- Site Design and Architecture.
- On-Page SEO.
- Link-Building.
- Anatomy of a Search Engine Result.
- SEO Measurement.
SOCIAL MEDIA FUNDAMENTALS
Find, engage, convert, and measure your audience where they live: on social media sites like Facebook, Twitter, LinkedIn, and Pinterest. Jennifer Cario and Greg Jarboe have got the latest best practices for social media planning strategies, channel opportunities, and testing and evaluating your campaigns. You'll get the inside scoop on the guidelines, opportunities, and strategies you must have to evaluate your company's needs, and build an organized and effective social media marketing campaign.
Course Modules:
- Introduction to Social Media.
- Viral Marketing.
- Social Media Channels.
- Finding and Communicating with Your Influencers.
- Social Media Listening & Reputation Management.
- Social Media Measurement.
CONVERSION OPTIMIZATION FUNDAMENTALS
Discover the importance of maintaining scent, and learn how to ensure that your website is satisfying the four critical buying personas by modeling customer behavior. Plus, gain an understanding of the value found in good testing practices; if you're not testing your site's effectiveness, you're doing your business and your customers a disservice. Study with Bryan Eisenberg, and learn to pinpoint your marketing focus and your missed conversion opportunities with these critical tips and strategies from the industry leader in website optimization.
Course Modules:
- Introduction to Conversion Optimization.
- Attention, Interest, Decision, Action, Satisfaction (AIDAS).
- Maintaining Scent.
- The Four Personas.
- Essential Conversion Tips.
WEB ANALYTICS FUNDAMENTALS
Avinash Kaushik describes the many ways you can -- and should -- analyze the data from your website, and all the other digital and offline properties that drive traffic and sales to your entire brand. From a comprehensive Web Analytics overview to organizational readiness, segmentation, and competitive analysis, Avinash opens the door for analysts and non-analysts alike to gather a deep understanding of a complex topic and make it accessible for everyone inside any organization.
Course Modules:
- Introduction to Web Analytics.
- Key Performance Indicators (KPIs).
- Segmentation.
- Qualitative Research.
- Experimentation & Testing.
- Competitive Intelligence.
- Web Analytics Structure & Planning.
- Web Analytics Business Considerations.
PPC FUNDAMENTALS
From search psychology to targeting opportunities, to a hands-on understanding of how the PPC auction actually works, this intro to PPC course with Brad Geddes covers a lot of ground. You'll learn the art of hands-on ad copy writing, and the science of keyword research and paid search measurement. At the end of the course you'll be confident in your understanding of all the key components of paid search advertising.
Course Modules:
- Introduction to Paid Search Marketing.
- The Buying Cycle.
- The PPC Auction.
- PPC Targeting Oppportunities.
- Keyword Research.
- Ad Copywriting.
- Paid Search Measurement.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics 2.0" (Sybex 2009) and "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Jeff Hasen
Jeff is the author of "Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices" (Wiley). Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits.
Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad Geddes
Brad is the author of the well-respected book "Advanced Google Adwords", and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Matt is the author of "Internet Marketing An Hour A Day", a frequent and popular conference speaker and consultant, and an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility.
Jennifer Evans Cario
As a long-time social media advocate, consultant and speaker, and now President of SugarSpun Marketing, Jennifer has made a career out of finding creative ways to connect with consumers. She is the author of "Pinterest Marketing An Hour A Day", "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Bit of Talent and 30 Days".
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Self-Paced Plan | $299/mo
Several payment options available
Start learning right away.
Progress on your schedule, at your own pace
Coached Course | $3500
Several payment options available
Instant access to self-paced,
PLUS 90 days coached training
starting
June 24, 2013
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Testimonials
Hear From Our Grads:
"...absolutely current and up-to-date... we get on a webinar and we're talking about stuff that happened two days ago..."
- Jim Taylor
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