Home > What You'll Learn
Learn the latest trends and tools in a wide variety of internet marketing disciplines, and walk away with actionable skills that you can put to work immediately. From theory to practical application, you'll learn research, tools and testing, measuring results and more.
So choose your subject and get started, or learn more about our programs and how we teach.
Learn the secret language behind getting your site ranked high in search engine results, and how to stay relevant to the right search terms. |
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A well designed paid search campaign can bring more targeted customers to your site... and they'll be prequalified and ready to engage. |
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Discover why social media like blogs, Facebook, Twitter, and YouTube provide a huge opportunity to engage new customers and build your brand. |
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Your site traffic, bounce rates, conversions and test results provide loads of data. Let us show you how to make quick sense out of mysterious metrics. |
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| Getting people to visit your site isn't enough. The next step is converting visitors into customers. Get them to buy, to contact you, to engage. |
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| Gain control of your online PR efforts by learning how to write and optimize press releases and blog postings, leverage video, and more. |
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| Get a foundation in all the subjects, and gain an understanding of basic concepts, terms, goals and opportunities. |
Jennifer is recognized worldwide as a leading authority on search and social media marketing. She specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs.
