Web-based Internet marketing training and certification from industry experts
Master Internet marketing through structured curriculum and real-world, hands-on projects, led by the industry's bestselling authors and speakers in Analytics, SEO, Social Media, Conversion, PPC, and Online PR.
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The Market Motive Difference
What you've heard is true: Our faculty write the books that others in the industry (and other educators) turn to for guidance.
You'll learn from New York Times bestselling author Bryan Eisenberg, Google's own Analytics Evangelist Avinash Kaushik, Social Media and Online PR gurus Jennifer Laycock and Greg Jarboe, and legendary specialists Todd Malicoat, David Szetela, and Matt Bailey.
Our structured curricula, coupled with unlimited access to a library of over 300 video lessons and weekly webinars with the dream team faculty, give you the competitive advantage you need to take your online marketing career to the next level.
Whether you tackle our self-guided program, or prefer the weekly structure of faculty guidance, scheduled assignments, and project feedback, we've got a program that'll help you get where you need to go.
Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik
Avinash Kaushik is the author of "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.
Bryan Eisenberg
Bryan is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has authored multiple best-selling books on persuasion techniques and customer behavior.
David Szetela
When David Szetela speaks, people listen. A recognized author and speaker, he's frequently heard at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, not to mention on his weekly radio show "PPC Rockstars" at WebMasterRadio.fm.
Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).
Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching an internet marketing strategy to your business and marketing goals.
Jennifer Evans Laycock
Jennifer Laycock is recognized worldwide as a leading authority on search and social media marketing. Jennifer is Editor in Chief of Search Engine Guide, is an independent social media strategist, and is the author of "The Small Business Guide to Search Engine Marketing" and of the popular "Zero Dollars, a Little Bit of Talent and 30 Days" series.
Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Choose a course of study: Web Analytics, Pay Per Click Advertising , Conversion Optimization, Social Media Marketing , Internet Marketing Fundamentals, Online PR, or Search Engine Optimization.
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"Avinash Kaushik is the author of Web Analytics: An Hour A Day, Analytics Evangelist at Google, and founder of Market Motive. His professional career has been focused on Fortune 500 companies such as Silicon Graphics, DirecTV Broadband, Intuit and DHL."
