This job ad has been posted over 40 days ago...
Interactive media planner/buyer
at Anthology Marketing Group in Honolulu, HI
Anthology Marketing Group seeks a unique individual with proven experience in online display advertising, paid search and integrated marketing. The successful individual is one who considers deep diving data as a recreational sport.
This role actively works with clients on all digital initiatives, with specific focus on building brand awareness and recall, lead generation and market share, and optimized ROI. The interactive media planner/buyer will drive the conversation and concept development, as well as client education, adoption and integration of innovative digital solutions into overall business objectives.
Solutions involve pay per click and display advertising campaigns that support overall interactive media initiatives, social media marketing, mobile strategies, search engine and page optimization, and site analytics. He or she will stay up to date with new trends within the industry and champion digital marketing solutions within the Agency and to our clients, and will handle other duties as assigned.
Responsibilities:
• Work with internal teams to build online strategies
• Serve point person for digital marketing innovations (e.g. display advertising, search, social and mobile)
• Execute digital strategies in multiple mediums (e.g. display advertising, search, social and mobile)
• Report marketing effectiveness to client and internal teams
• Launch, analyze and optimize, and report on overall digital marketing campaigns
To qualify, candidates must have at least:
• 1-5 years experience in media planning/buying, search marketing and social media marketing, preferably in an agency environment
• 1-5 years experience with Google AdWords and Microsoft platforms for paid search
• 1-5 years experience with Google DoubleClick ad serving platform for display advertising
• Previous agency experience
Expected skills include:
• A bachelor’s degree in marketing, communications or business
• Exceptional interpersonal, time management and organizational skills
• Working knowledge of analytics and metrics in the digital media space
• Intermediate to proficient experience with Microsoft Word, Excel and PowerPoint
• Ability to work in a dynamic and changing environment
You have an advantage if you also have:
• Agency or client-side marketing and/or digital experience in travel, hospitality, technology and regulated industries
• Agency or client-side marketing and/or digital experience with B2B clients
• Previous experience in an integrated agency and/or proven ability to collaborate with traditional media strategy, planning and buying efforts
• Working knowledge of Google Analytics, Google Website Optimizer
• Working knowledge of Omniture products
Salary is commensurate with experience. Healthy benefits package. Details will be provided for qualified candidates. This position is based in Honolulu, HI. Sorry, no relocation expenses covered and no telecommuting option.
Please submit cover letter, resume and salary requirements no later than Monday, Nov. 28.
This role actively works with clients on all digital initiatives, with specific focus on building brand awareness and recall, lead generation and market share, and optimized ROI. The interactive media planner/buyer will drive the conversation and concept development, as well as client education, adoption and integration of innovative digital solutions into overall business objectives.
Solutions involve pay per click and display advertising campaigns that support overall interactive media initiatives, social media marketing, mobile strategies, search engine and page optimization, and site analytics. He or she will stay up to date with new trends within the industry and champion digital marketing solutions within the Agency and to our clients, and will handle other duties as assigned.
Responsibilities:
• Work with internal teams to build online strategies
• Serve point person for digital marketing innovations (e.g. display advertising, search, social and mobile)
• Execute digital strategies in multiple mediums (e.g. display advertising, search, social and mobile)
• Report marketing effectiveness to client and internal teams
• Launch, analyze and optimize, and report on overall digital marketing campaigns
To qualify, candidates must have at least:
• 1-5 years experience in media planning/buying, search marketing and social media marketing, preferably in an agency environment
• 1-5 years experience with Google AdWords and Microsoft platforms for paid search
• 1-5 years experience with Google DoubleClick ad serving platform for display advertising
• Previous agency experience
Expected skills include:
• A bachelor’s degree in marketing, communications or business
• Exceptional interpersonal, time management and organizational skills
• Working knowledge of analytics and metrics in the digital media space
• Intermediate to proficient experience with Microsoft Word, Excel and PowerPoint
• Ability to work in a dynamic and changing environment
You have an advantage if you also have:
• Agency or client-side marketing and/or digital experience in travel, hospitality, technology and regulated industries
• Agency or client-side marketing and/or digital experience with B2B clients
• Previous experience in an integrated agency and/or proven ability to collaborate with traditional media strategy, planning and buying efforts
• Working knowledge of Google Analytics, Google Website Optimizer
• Working knowledge of Omniture products
Salary is commensurate with experience. Healthy benefits package. Details will be provided for qualified candidates. This position is based in Honolulu, HI. Sorry, no relocation expenses covered and no telecommuting option.
Please submit cover letter, resume and salary requirements no later than Monday, Nov. 28.
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Viewed: 960 times
Viewed: 960 times