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SEO Strategist
at MEA Digital in San Diego, CA
Job Title: SEO Strategist
Job Summary
This position is responsible for ongoing development of search engine optimization strategies.
Duties include working with new and existing clients to understand their business and provide consultative search engine optimization (SEO) solutions including: website audits, strategy, link building, keyword and competitive research, analytics/reporting, and on-site optimization.
Responsibilities
This position is responsible for, but not limited to:
• Develop scalable natural search campaign capabilities through keyword research, set KPIs, competitive benchmarking and reporting
• Optimizing site architecture, URL structures, title tags, header tags and copy for maximized indexing and keyword relevancy
• Utilizing and performing high value off-page linking tactics for enterprise clients
• Writing SEO editorial copy to describe client products and services
• The ability to develop strategies and prioritize recommendations based upon technology limitations or client resource capabilities
• Evangelizing and educating search campaign capabilities internally and to clients
• Monitoring blogs and recording any updates or changes to the search engine algorithm
• Monthly SEO reporting and analysis, as well as ongoing monitoring of client campaigns
• Research and development of SEO best practices for the agency
• Developing link building strategies that leverage blogs, social networks, high authority websites, user generated content and PR to drive qualified traffic
• Managing deliverables, reporting, strategy implementation and all direct communications with internal IT department, analysts, marketing department and the executive team
• Setting up a process to continuously educate clients on SEO best practices and emerging optimization techniques
• Communicating recommendations internally, as well as with clients
Required Skills/Knowledge/Attributes
• Qualified candidates will possess a Bachelors degree
• 2+ years experience with Search Engine Optimization and Marketing
• Strong HTML knowledge AND experience
• Experience with analytics software
• Knowledge of search engine reporting and research software
• Proven ability to prospect for links from other websites
• Proven ability to create client facing recommendations and audits
• Excellent presentation, negotiation, and communication skills
• Strong mathematical and analytical skills
• Ability to operate on both a strategic and tactical level
• Strong organizational skills and light project management experience
• Proficiency in Microsoft Excel, Word and PowerPoint
Published at 02-08-2012
Viewed: 252 times
Viewed: 252 times