http://www.marketmotive.com/marshall/2007/08/14/fooled-by-randomness/ Getting there by other means Thu, 24 Jul 2008 15:32:24 +0000 http://wordpress.org/?v=2.2.1 http://www.marketmotive.com/marshall/2007/08/14/fooled-by-randomness/#comment-45 Internet Marketing Solution Mon, 12 Nov 2007 15:57:46 +0000 http://www.marketmotive.com/marshall/2007/08/14/fooled-by-randomness/#comment-45 Spending my Monday catching up on Internet Marketing Solution and found this comment about Fooled by Randomness . Nice read. Spending my Monday catching up on Internet Marketing Solution and found this comment about Fooled by Randomness . Nice read.

]]> http://www.marketmotive.com/marshall/2007/08/14/fooled-by-randomness/#comment-27 Andreas Ramos Thu, 18 Oct 2007 17:19:46 +0000 http://www.marketmotive.com/marshall/2007/08/14/fooled-by-randomness/#comment-27 I use a different metaphor: It's like using video surveillance at a store and finding out that visitors are exiting via door B. Solution? "Wall up door B!" :-) Instead of looking at why they leave, focus on moving them to the checkout. Improve the UVP (unique value proposition), the product shots, the comparisons, the benefits, and so on. I use a different metaphor: It’s like using video surveillance at a store and finding out that visitors are exiting via door B. Solution? “Wall up door B!” Instead of looking at why they leave, focus on moving them to the checkout. Improve the UVP (unique value proposition), the product shots, the comparisons, the benefits, and so on.

]]> http://www.marketmotive.com/marshall/2007/08/14/fooled-by-randomness/#comment-14 admin Fri, 21 Sep 2007 18:08:19 +0000 http://www.marketmotive.com/marshall/2007/08/14/fooled-by-randomness/#comment-14 I've pondered this and decided to unleash my stream of invective on your own blog. 15 love. :) I’ve pondered this and decided to unleash my stream of invective on your own blog. 15 love.

]]> http://www.marketmotive.com/marshall/2007/08/14/fooled-by-randomness/#comment-12 Hugh Gage Fri, 21 Sep 2007 08:22:43 +0000 http://www.marketmotive.com/marshall/2007/08/14/fooled-by-randomness/#comment-12 What if you had a top an exit pages report which doubled as a path analysis report showing the pages that immediately preceded the final exit page? Presumably this would provide the missing context and enable you to remove the obvious exit pages like the home page. What if you had a top an exit pages report which doubled as a path analysis report showing the pages that immediately preceded the final exit page? Presumably this would provide the missing context and enable you to remove the obvious exit pages like the home page.

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