At root we felt our funnel was too radically different for people to really grasp it until they spent time with it. I remember a time when I was the lone voice in the wilderness ranting against ‘path analysis’ even customers and vendors thought it was possible. Time proved me right, but that didn’t prevent my seeming a tad eccentric. I feared the same thing might happen with the naming of the funnel, so we instead decided to stealthily slip the feature in. We figured the customer would say ‘oh, it has a funnel report. That’s on my RFP’ during the avluation process, and later during the implementation the full power of what it does is revealed. Or something like that.

Overlay labelling on to this and I think CT offers a 3 dimensional funnel where the others offer only two dimensional funnels.

Finally, I think that “Scenario” would have been a more appropriate name for the CT funnel on account of the fact that it doesn’t push the analyst down a particular way of thinking but allows far broader scenarios to be represented.