Comments on: Invitation to join me in LinkBook / Scotty / Glaxo http://www.marketmotive.com/marshall/2008/01/25/invitation-to-join-me-in-linkbook-scotty-glaxo/ Getting there by other means Thu, 24 Jul 2008 15:37:12 +0000 http://wordpress.org/?v=2.2.1 By: admin http://www.marketmotive.com/marshall/2008/01/25/invitation-to-join-me-in-linkbook-scotty-glaxo/#comment-296 admin Mon, 28 Jan 2008 20:17:52 +0000 http://www.marketmotive.com/marshall/2008/01/25/invitation-to-join-me-in-linkbook-scotty-glaxo/#comment-296 The iphone analogy is very weak. iPhones are useful in and of themselves because I can: Call people whether they have an iphone or not Email people whether they have an iphone or not Browse websites that are not built for iphone With a social media site, implicitly I can interact only with other members of the site, hence the incentive to grab members while you can. In another 6 months we'll be exhausted from all the useless social media sites and will refuse to join new ones, leaving just a few standing. The iphone analogy is very weak. iPhones are useful in and of themselves because I can:

Call people whether they have an iphone or not
Email people whether they have an iphone or not
Browse websites that are not built for iphone

With a social media site, implicitly I can interact only with other members of the site, hence the incentive to grab members while you can. In another 6 months we’ll be exhausted from all the useless social media sites and will refuse to join new ones, leaving just a few standing.

]]> By: Clifton Flack http://www.marketmotive.com/marshall/2008/01/25/invitation-to-join-me-in-linkbook-scotty-glaxo/#comment-295 Clifton Flack Mon, 28 Jan 2008 09:21:52 +0000 http://www.marketmotive.com/marshall/2008/01/25/invitation-to-join-me-in-linkbook-scotty-glaxo/#comment-295 John, you make an interesting and valid point that we're being bombarded with useless social apps by people we barely know. Ophir also makes a good point about 'sspam' On the basis that we agree that in some form or another Social Networks are here to stay, the challenge for those of us in the industry is to take Social Networks to 'maturity' By maturity I mean creating a clean platform for people to recommend 'useful' and compelling apps to share with friends and interact with individually. For example, I do not think we are far from online banking making in roads, offering full online service within your 'secure' social network account. This is an example of 'useful', these banks could offer incentives for account holders to recommend services to friends such as mortgages and loans.... and there we have it, reputable brand names endorsing social networks in a useful and viral manner. John, you make an interesting and valid point that we’re being bombarded with useless social apps by people we barely know.

Ophir also makes a good point about ’sspam’

On the basis that we agree that in some form or another Social Networks are here to stay, the challenge for those of us in the industry is to take Social Networks to ‘maturity’

By maturity I mean creating a clean platform for people to recommend ‘useful’ and compelling apps to share with friends and interact with individually. For example, I do not think we are far from online banking making in roads, offering full online service within your ’secure’ social network account. This is an example of ‘useful’, these banks could offer incentives for account holders to recommend services to friends such as mortgages and loans…. and there we have it, reputable brand names endorsing social networks in a useful and viral manner.

]]> By: Bryan Zmijewski http://www.marketmotive.com/marshall/2008/01/25/invitation-to-join-me-in-linkbook-scotty-glaxo/#comment-294 Bryan Zmijewski Mon, 28 Jan 2008 06:36:56 +0000 http://www.marketmotive.com/marshall/2008/01/25/invitation-to-join-me-in-linkbook-scotty-glaxo/#comment-294 My, my, my... a long blog vacation and you're poohing everything social/web? It wasn't too long ago I was getting harassed by a million web analytics companies :) Most social network sites are as useful as iPhones- it's just going a take some time for the dust to settle before people realize their lost time investment. My, my, my… a long blog vacation and you’re poohing everything social/web? It wasn’t too long ago I was getting harassed by a million web analytics companies :)

Most social network sites are as useful as iPhones- it’s just going a take some time for the dust to settle before people realize their lost time investment.

]]> By: Ophir Cohen http://www.marketmotive.com/marshall/2008/01/25/invitation-to-join-me-in-linkbook-scotty-glaxo/#comment-293 Ophir Cohen Sun, 27 Jan 2008 20:44:44 +0000 http://www.marketmotive.com/marshall/2008/01/25/invitation-to-join-me-in-linkbook-scotty-glaxo/#comment-293 Hey John, You are so right! We're being bombarded with social networks for a while now, but I think facebook apps is really something worth a serious discussion. I totally agree with you that 99.9% of them are simply spam wrapped in a "cool" gift box along with a "seal" from facebook which means basically "social spam". Perhaps "Social Spam" (or "sspam" ? :-) ) can be a term which will be widely accepted within a short while. On the other hand, I keep readinng research reports whch shows increase use of these apps and increased traffic to business web sites from social networks, especially facebook. Ophir Hey John,
You are so right!

We’re being bombarded with social networks for a while now, but I think facebook apps is really something worth a serious discussion.

I totally agree with you that 99.9% of them are simply spam wrapped in a “cool” gift box along with a “seal” from facebook which means basically “social spam”. Perhaps “Social Spam” (or “sspam” ? :-) ) can be a term which will be widely accepted within a short while.

On the other hand, I keep readinng research reports whch shows increase use of these apps and increased traffic to business web sites from social networks, especially facebook.

Ophir

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