If you own a website I’ll bet some marketing ding-dong already told you about the importance of the mobile web. In fact I’ll bet someone beat you over the head with it.
Perhaps someone showed you WAP in 2001 and told you it was the wave of the future. This [WAP] is [WAP] going [WAP] to [WAP] change [WAP] everything [DUCK]. Enough with the [WAP]!! It hurts my head.
WAP died and nobody mourns it.
My article encouraging people to avoid buying traffic and instead buy intent generated a fair amount of comments and thinking.
My friend Ralph Wilson just posted an interview we did together that I think does an even better job of clarifying my point.
Those that know me will recall I periodically rant about bone-headed features in software, especially web analytics tools. One of the things that really makes my blood boil is a funnel report. The user/analyst typically adores this report because it seems to focus all attention on the crucial problem of abandonment, ie I have a form on my website and 97% of people fail to fill out the form having arrived there.
Web analytics vendors in turn have designed their funnel reports to be incredibly pretty, and to highlight this abandonment in bright red with arrows showing the countless visitors who reached sight of the goal but jumped over the precipice instead, to be lost in the seas of competing sites like so many ecommerce lemmings. The WA vendors wisely realise that a demo of a funnel report creates a strong desire to purchase the product. All those abandoning visitors, and finally you get to see why!!! Sign me up!!!
Starting a new venture is exciting and risky, and I find myself wondering exactly what it is that attracts me about the process of building a company from scratch. My experience at ClickTracks was simply wonderful, and I had the chance to work with incredibly bright people. Perhaps most of all I enjoyed talking to customers. Anyone buying a web analytics tool is exactly the sort of person I enjoy spending time with: inquisitive, driven, seeking ways to improve. It’s delightful to share insight and explain a few of the things I’ve learned with such a group.
Market Motive is the perfect vehicle my continuing to teach, coach and help online marketers perfect their tasks. Helping people do a better job is rewarding and fun. Of course anyone that has spent time with me will know that I sometimes have an odd way of approaching a problem. I’m told that I arrive at a solution sometimes through unconventional means, and sometimes by simply jumping to the solution without actually solving the problem. Much of the early design of ClickTracks itself falls into this category of course, hence the name ‘Orthogonal Thinking’.
You are currently browsing the archives for the teaching category.
