Market Motive News

Candidates to be trained and evaluated by Internet Marketing Dream Team

Scotts Valley, California (PRWeb) October 22, 2008 – Internet marketing training provider Market Motive announced that the first class begins today for Master Certification training in SEO, Web Analytics, Online Publicity and Paid Search.

Courses Held Online

The three-month, $3500 program requires no travel and is held entirely online using streaming video classes, weekly live workshops, online testing, hands-on projects and a faculty peer review. Candidates may join the class today through October 24, 2008 at http://www.marketmotive.com/mcertification.php
Candidates will be trained and evaluated by the top authors, speakers and thought-leaders that comprise the Internet Marketing Dream Team:

• Avinash Kaushik & John Marshall on Web Analytics
• Todd Malicoat on Search Engine Optimization
• Matt Bailey on Social Media
• Dr. Alan Rimm-Kaufman on Paid Search / PPC
• Greg Jarboe & Jamie O’Donnell on Online Publicity & Universal Search
• Bryan Eisenberg on Conversion Optimization

Additional training and evaluation is provided by contributing experts that include:

• Mary Huffman & Mark Evans from Ionic Media
• Jessica Bowman from SeoInHouse.com
• Tim Ash from Site Tuners

Regarding the program, Website Magazine says, “And the staff is the most attractive part of the course. It’s a Who’s Who in the Internet Marketing world…”

“Our early access students include web business owners, consultants, entrepreneurs, agency interns, and marketing managers from high-profile corporations,” said Scott Milrad, Market Motive Director of Education, “We’re already having fun, and I look forward to guiding this group through to graduation in January.”

Graduation Slated for January 2009

The live peer review and graduation results will be broadcast in January 2009. Graduates will be awarded a certificate of completion and given a web-based medallion of certification to display on their website.

About Market Motive

Market Motive provides internet marketing certification and training, weekly workshops and direct anytime-Q&A with the top six internet marketing consultants on a membership basis. Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 by John Marshall, Michael Stebbins and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.

Initial training courses and certification will cover search engine optimization, web analytics and paid search

Scotts Valley, California (PRWeb) August 28, — Market Motive announced that it will provide search engine marketing certification in addition to its online training courses. Initial training classes and certification will cover search engine optimization, web analytics and paid search and begin at $299 per person.

Market Motive addresses the growing need for staff training by providing online training video classes that are coupled with live webinars and workshops and direct Q&A sessions with the top authors, speakers and consultants in the industry.

“No longer exclusive to a few, SEO literacy is becoming a requirement for all marketing and web development staff,” said Michael Stebbins, CEO and co-founder of Market Motive, “All employees and contractors that can affect outbound messaging, advertising or web design must understand the basics of how their actions will affect search engine results.”

Market Motive has recruited what many agree is the ultimate Internet Marketing Dream Team to teach the following subjects:

* Bryan Eisenberg on Conversion Optimization
* Greg Jarboe & Jamie O’Donnell on Online Publicity & Universal Search
* Dr. Alan Rimm-Kaufman on Paid Search / PPC
* Matt Bailey on Social Media & Site Usability
* Avinash Kaushik & John Marshall on Web Analytics
* Todd Malicoat on Search Engine Optimization

Additional training is provided by contributing associates:

* Mary Huffman & Mark Evans from Ionic Media
* Jessica Bowman from SeoInHouse.com
* Tim Ash from Site Tuners

The company will offer two levels of search engine marketing certification. The “Practitioner” track is designed for marketers, writers, designers and web developers that must understand and apply the basics of search marketing. The Practitioner certification will be included with at the $299 monthly membership level. Existing members will automatically have access to practitioner-level testing and certification at no extra cost. Information on the Practitioner certification may be found at http://www.marketmotive.com/search-marketing-certification.php

A more comprehensive certificate, “Master Consultant,” will be awarded to members who pass more stringent testing and a peer review by the Internet Marketing Dream Team. At $3500 per person, the training spans 30-60 days depending on ability.

Market Motive is now accepting applications for the first group of candidates for Master Consultant certification at http://www.marketmotive.com/mcertification.php.

About Market Motive

Market Motive provides search marketing certification and training, conference calls and direct Q&A with the top six internet marketing consultants on a membership basis. Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.

Scotts Valley, California (PRWeb) August 14, 2008 — Search marketing training provider Market Motive announced today that all its active faculty and associates will be speaking at Search Engine Strategies San Jose , August 18-22, 2008. The Internet Marketing Dream Team comprises the top six consultants, authors and speakers in each field of internet marketing.

“While our members enjoy weekly meetings with Dream Team instructors, we also encourage those who can travel to attend local SES conferences,” said Michael Stebbins, co-founder of Market Motive.

Bryan Eisenberg will speak on pay per conversation in the search industry track. Bryan heads up conversion optimization instruction for Market Motive.

Greg Jarboe will be speaking on video search optimization, introduction to search engine marketing, news search SEO and optimizing for universal search. With Jamie O’Donnell, Greg teaches the online publicity track for Market Motive.

Todd Malicoat will be teaching how to build a search-engine friendly site and will hold a site clinic for SES attendees. Todd is Market Motive faculty for SEO.

Matt Bailey will be presenting in “Black Hat, White Hat: Playing Dirty with SEO”, “Web Analytics 2.0″ and “How to Speak Geek: Working Collaboratively with IT to Get Stuff Done”. Mr. Bailey teaches social media, SEO architecture and site usability to Market Motive members.

Market Motive founders will also be speaking at the event:

• Avinash Kaushik will reveal what’s new with Google Analytics
• John Marshall will speak on “Searcher Behavior Research Update”.
• Michael Stebbins will cover paid search measurement “Identify, Analyze, Act: SEM by the Numbers”

Other Market Motive associates and contributors will be presenting at SES, including Tim Ash (landing page optimization and shopping search tactics), Jessica Bowman (in-house SEO) and Brent Csutoras (social media marketing).

About Market Motive

Market Motive provides search marketing training videos, conference calls and direct Q&A with the top six internet marketing consultants for just $299 per month:

• Bryan Eisenberg on Conversion Optimization
• Greg Jarboe & Jamie O’Donnell on Online Publicity & Universal Search
• Dr. Alan Rimm-Kaufman on Paid Search / PPC
• Matt Bailey on Social Media
• Avinash Kaushik & John Marshall on Web Analytics
• Todd Malicoat on Search Engine Optimization

Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.

Scotts Valley, California (PRWeb) August 1, 2008 — Market Motive announced today that Jennifer Laycock will be teaching the next Search Engine Strategies - Market Motive online workshop, “Viral Marketing & Link Baiting” on August 6, 2008 at 9 am Pacific, 12 Noon Eastern.

The two-hour interactive workshop is for marketers and business owners that want to learn practical and responsible methods to harness the power of viral marketing to build buzz about their business online. It also covers the topic of link baiting and explains how unique and creative content development can help launch both viral and link baiting campaigns.

The class costs $395 per person and will be held online with live screen share and open audio conference. Attendees may register online at http://www.marketmotive.com/online-workshops

Jennifer is Editor-in-Chief of Search Engine Guide and has helped create online marketing strategies for companies like Verizon, American Greetings and Option-Line. She is also the author of the popular e-books “The Small Business Guide to Search Engine Marketing” and “Zero Dollars, a Little Talent and Thirty Days.”

“So many people hear stories about viral campaigns and social media but have no idea how to get it done — legitimately and reasonably,” said Market Motive CEO Michael Stebbins, “This type of actionable instruction is a breath of fresh air for anyone responsible for driving quality traffic to a web site.”

Future workshops will be taught by Jessica Bowman of SEMinHouse.com and Tim Ash of Site Tuners. Prior workshops have been very popular, taught by industry leaders Matt Bailey of Site Logic Marketing, George Michie of Rimm-Kaufman Group, Todd Malicoat (stuntduble.com) and Avinash Kaushik and John Marshall of Market Motive.

About Market Motive

Market Motive provides search marketing training, conference calls and direct Q&A with the top internet marketing consultants for just $299 per month:

• Bryan Eisenberg on Conversion Optimization
• Greg Jarboe & Jamie O’Donnell on Online Publicity & Universal Search
• Dr. Alan Rimm-Kaufman on Paid Search / PPC
• Matt Bailey on Social Media & Site Architecture
• Avinash Kaushik & John Marshall on Web Analytics
• Todd Malicoat on Search Engine Optimization

Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.

Online Workshops to be taught by top SEO/SEM consultants, authors and recognized leaders

Scotts Valley, California (PRWeb) April 16, 2008 – Internet marketing training provider Market Motive has teamed with Search Engine Strategies to provide online classes for training in search marketing, web analytics, and web conversion techniques.

The workshops are live and interactive, delivered via video screen sharing and live telephone conference. Limited class sizes ensure attendees have time to ask for clarification or deeper explanations. Tuition for each class is $395 and registration opens today at http://www.marketmotive.com/online-workshops“Search Engine Strategies has always delivered first-rate conferences and workshops,” said Market Motive CEO Michael Stebbins, “Market Motive leads in online instruction, with many of the same speakers, so this combination brings high quality training to a larger audience.”

Internet marketing expert Andy Beal recently reviewed Market Motive online training. “Market Motive’s media-consulting combination is effective and teaches online marketing in a way that works for the beginner or the experienced practitioner,” said Beal, “I’m impressed, and the guys behind this are the best in the business.”

Classes will be held approximately once each month. Upcoming classes include:

• “10 Ways to Attract People and Gain Rankings in the Search Engines” on May 13 with Sitelogic founder, Matt Bailey
• “Paid Search 101, 201, 301 and 401 all in One Workshop” on June 5 with Rimm-Kauffman Group founder, Dr. Alan Rimm-Kauffman
• “Advanced Web Analytics: Enlightenment through KPIs” on June 26 with web analytics thought leaders Avinash Kaushik and John Marshall
• “SEO Tools for Better Ranking” on July 22 with search engine optimization expert and speaker, Todd Malicoat

Additional classes will be posted at http://www.marketmotive.com/online-workshops later in the month.

About Search Engine Strategies

Since 1999 Search Engine Strategies (SES) has been the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search — the single fastest growing marketing sector.

The SES series operates under a variety of formats around the world, from large-scale multi-tracked conferences and exhibitions to more intimate forum style events and in-depth training courses drilling into the detail on specific topics.

About Market Motive

Market Motive provides search marketing training videos, conference calls and direct Q&A with the top six internet marketing consultants for just $299 per month:

• Bryan Eisenberg on Conversion Optimization
• Greg Jarboe & Jamie O’Donnell on Online Publicity & Universal Search
• Dr. Alan Rimm-Kaufman on Paid Search / PPC
• Matt Bailey on Social Media
• Avinash Kaushik & John Marshall on Web Analytics
• Todd Malicoat on Search Engine Optimization

Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.

Conversion and paid search experts to teach strategy and tactics as part of Internet Marketing Dream Team

Scotts Valley, California (PRWeb) October 11, 2007 – Internet marketing consultancy and training provider Market Motive today announced that Future Now principal Bryan Eisenberg and Dr. Alan Rimm-Kaufman of the Rimm-Kauffman Group have joined the Market Motive faculty.

FACULTY COMPRISES WHO’S WHO OF INTERNET MARKETING

Bryan and Alan join a group of esteemed faculty that includes Stuntdubl’s Todd Malicoat, SEO-PR’s Greg Jarboe and Jamie O’Donnell, author of ‘Web Analytics: An Hour a Day’ Avinash Kaushik, ClickTracks’ founder John Marshall, and Michael Stebbins, former ClickTracks VP of marketing. The Market Motive team will deliver a curriculum that efficiently teaches Internet marketing concepts and best practices.

ABOUT BRYAN EISENBERG

Bryan is recognized worldwide as a leading expert on online marketing and is the author of New York Times and Wall Street Journal bestselling books, “Call to Action” and “Waiting for Your Cat to Bark”.

“Bryan’s knowledge of psychology and how that influences the way people buy is legendary. He brings expertise and insight that has been honed through spending hour upon hour optimizing the sites of some of the largest companies on the web. Once you have seen Bryan dissect a website and explain how each component can be improved, you will be amazed at how sites can be improved to produce more revenue.” said Market Motive CTO John Marshall, “Market Motive subscribers have already benefited from the insights he provides through a special interactive site clinic. We are delighted to have his involvement.”

ABOUT ALAN RIMM-KAUFMAN

Alan Rimm-Kaufman joins Market Motive faculty to teach paid search strategy and tactics. Alan speaks at events such as DMA, Shop.org, SES, and eTail; writes a monthly column for Catalog Success magazine; blogs; and lectures on direct marketing at UVA’s Darden School of Business. Alan holds a doctorate in operations research from MIT. He brings an analytical, practical approach to managing paid search campaigns.

“Besides being recognized as an authority on PPC, Alan has years of experience with direct marketing as a retailer at large operations such as Crutchfield and Signet Bank, and it’s this retailer perspective that makes his advice on paid search so valuable,” said Michael Stebbins, Market Motive CEO, “It’s all too easy to run paid search inefficiently and waste marketing dollars. It takes skill to run paid search campaigns well. We’re excited Alan will be sharing his paid search expertise with our members.”

HOW MARKET MOTIVE WORKS: A DUAL APPROACH

Market Motive’s site, including sample members-only content, is available online at www.marketmotive.com. Access to the membership site costs $299 per month and provides streaming media tutorials, along with live and recorded conference calls with faculty. The membership site also allows subscribers to ask for advice specific to their particular need or situation and count on expert answers.

Learning is one part, doing is another. Market Motive also provides Internet marketing consulting and marketing services for mid- to large-sized businesses. Services include web analytics, paid search management, search engine optimization and conversion tactics.

ABOUT MARKET MOTIVE

Market Motive has gathered the top minds in the online industry to teach marketers and consultants how to get the most from Internet marketing. Subscribers pay $299 per month to learn web analytics, search engine optimization, paid search and conversion techniques through videos, presentations and podcasts and direct access to the Internet Marketing Dream Team. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369

Social media expert to teach strategy and tactics as part of Internet Marketing Dream Team

Scotts Valley, California, September 20, 2007 – Internet marketing consultancy and training provider Market Motive today announced that SiteLogic principal Matt Bailey has joined the Market Motive faculty. Matt is an expert in web marketing with a particular focus on social media strategy.

FACULTY CREATES ONLINE MARKETING DREAM TEAM

Matt joins a group of esteemed faculty that includes Stuntdubl’s Todd Malicoat, SEO-PR’s Greg Jarboe and Jamie O’Donnell, author of ‘Web Analytics: An Hour a Day’ Avinash Kaushik, ClickTracks’ founder John Marshall, and Michael Stebbins, former ClickTracks VP of marketing. The Market Motive team will deliver a curriculum that efficiently teaches Internet marketing concepts and best practices.

“Matt knows the ins and outs of the latest social media tactics—he can roll up his sleeves and get right into the MySpace or FaceBook trenches—but he’s also keenly able to match a social media strategy to your larger business and marketing goals.” said Market Motive CEO Michael Stebbins. “Because Matt so intimately understands how all of the networks work, and which social media may be best for a particular campaign, he can help clients make the best choices. For example, Digg or Flickr may not be the social media you want to use to reach your target audience, but a campaign using corporate blogging along with YouTube video placements may be the perfect combination to achieve your results.”

“When it comes to interacting with social media and social networks, there’s no one-size-fits-all solution for companies,” said Matt. “Companies that aren’t fully aware of how to manage and navigate these networks can actually damage their brand credibility if they aren’t careful. It’s all about crafting a customized plan of action that maximizes the social media elements withthe highest reward, while avoiding tactics that may put your business at risk.”

HOW MARKET MOTIVE WORKS: A DUAL APPROACH

Market Motive’s site, including sample members-only content, is available online at www.marketmotive.com. Marketers can register to receive a membership invitation; invitations are scheduled for delivery in late September 2007. Access to the membership site will cost $299 per month and will provide streaming media tutorials, along with live and recorded conference calls with faculty. The membership site will also allow subscribers to ask for advice specific to their particular need or situation and count on expert answers.
Learning is one part, doing is another. Market Motive will also provide consulting and marketing services for mid- to large-sized businesses. Services will include web analytics, paid search management, search engine optimization and conversion tactics.

ABOUT MARKET MOTIVE

Market Motive has gathered the top minds in the online industry to teach marketers and consultants how to get the most from Internet marketing. Subscribers pay $299 per month to learn web analytics, search engine optimization, paid search and conversion techniques through videos, presentations and podcasts and direct access to the Online Marketing Dream Team. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369

ABOUT MATT BAILEY

A Market Motive faculty member, Matt Bailey is also the principle of Site Logic a web marketing consulting company, and is a regular speaker at Search Engine Strategies, The DMA (Direct Marketing Association) Conferences, and at American Advertising Federation events. Matt has also been appointed DMA’s director of Search Marketing training and certification.

New company teaches Internet marketing, web analytics through membership site and consulting

Scotts Valley, California – August 16, 2007 – Internet marketing pioneers John Marshall, Avinash Kaushik and Michael Stebbins have launched a new company to teach Internet marketing through a members-only subscription site and provide consulting services for mid to large sized businesses.

The Dream Team as Faculty

The company has recruited the top minds to teach Internet marketing, SEO, web analytics, and online publicity. Stuntdubl’s Todd Malicoat, SEO-PR’s Greg Jarboe and Jamie O’Donnell join Avinash Kaushik (former Director of Web Research & Analytics at Intuit Inc,) and John Marshall (founder of ClickTracks) to deliver a curriculum that efficiently teaches the concepts and best practices of Internet marketing.

Access to the membership site will cost $299 month and provides streaming media tutorials, live and recorded conference calls with faculty and allows subscribers to ask for advice and count on authoritative answers.

“The need for education in Internet marketing far outweighs the need for new technology,” said CEO Michael Stebbins, “Take web analytics for example. It’s ubiquitous, yet only 15% of the users really apply it. After a few hours of training, our subscribers will gain a competitive advantage and be able to apply practical concepts immediately.”

Learning is one part, doing is another. The company will provide consulting and marketing services for mid to large sized businesses that will include web analytics, paid search management, search engine optimization and email marketing management.

About Market Motive

Market Motive provides Internet marketing knowledge through consulting services and a membership site. The company was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com