Jeff Hasen Joins Internet Marketing Curriculum Publisher to Launch Web-Based Mobile Marketing Training CourseTuesday, January 22nd, 2013
Scotts Valley, California (MarketWire) January 15, 2013 –Jeff Hasen, Chief Marketing Officer of mobile marketing leader Hipcricket and author of the acclaimed book called Mobilized Marketing, has joined digital marketing curriculum publisher Market Motive to launch a new training course.
Hasen, who remains in his Hipcricket position, brings a powerful pedigree to the development of mobile marketing training. He co-created the certification program for the Mobile Marketing Association, and is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole trainer for certification at the Direct Marketing Association’s national conference.
Hasen, named one of the top Chief Marketing Officers on Twitter (@jeffhasen), is among the most frequently quoted voices in mobile and social. Hasen is the author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices, published by Wiley. The book, called “instructive and inspirational” by a leading senior advertising executive, focuses on how everything and nothing has changed – it’s still about selling products and services with the “how” being different.
Hasen works with companies to win at what he calls the “Moments of Trust” that impact sales and brand loyalty. He teaches marketers to effectively interact with some of the more than 320 million consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion.
“I’m excited to launch this mobile marketing course with Market Motive, the undeniable leader in digital marketing curriculum,” says Hasen. “Mobile is no longer a ‘nice to have’. Consumers are rewarding brands that deliver on mobile and punishing others that fail to meet or beat expectations. Rich with instruction, real-life case studies and insights from dozens of marketers, this course is designed to help marketers sell more stuff.”
Current University and licensing partners may start using the curriculum immediately. “The mobile marketing training curriculum will initially launch as a part of our wholly restructured Internet Marketing Fundamentals course in January,” says Scott Milrad, Director of Online Education at Market Motive. “We’ll be adding more mobile marketing video lessons and exercises as fast as our production team can get them done, and we’ll have a complete standalone curriculum by June, that leads to a Mobile Marketing Certification from Market Motive, and an OMCP® Certification as well.”
Hasen will be a welcome addition to Market Motive’s highly respected faculty Dream Team, which includes industry luminaries like Avinash Kashik, Bryan Eisenberg, Brad Geddes, Jennifer Cario, Todd Malicoat, Greg Jarboe and Matt Bailey. “We’ve worked hard to build a faculty roster that the industry respects,” says Market Motive COO Mark Lamkin. “The addition of Jeff Hasen reinforces that commitment. We considered a number of qualified candidates from inside the mobile marketing industry; but in the end, Jeff’s undeniable expertise, passion for teaching, and the respect he enjoys within the industry made him the clear choice. We’re excited to add Jeff’s invaluable mobile marketing expertise to the quality Internet marketing training curricula our students have come to expect.”
About Market Motive: Market Motive publishes a complete end to end online curriculum that covers the latest essential practices in online marketing and sales. Instructional videos, certification tests, and course components are constantly updated and stream through a network of partners that includes leading universities, industry associations, and training providers, as well as Market Motive’s own learning portal. The curriculum is guaranteed to be authoritative, and is constantly updated by bestselling authors, keynote speakers and industry leaders as the digital landscape changes.
Participants in the market Motive program view online courses and interact with faculty to learn the latest online marketing practices. The structured curriculum includes web-based training videos, weekly live webinars, and online testing. After testing and certification, certified professionals stay current via updated video lessons, conversations, and interactive workshops with the online marketing industry’s bestselling authors and speakers. Market Motive also provides faculty-coached web-based training in SEO, Web Analytics, Social Media Marketing, PPC Advertising, and Conversion Optimization. These Master Certification courses are 100% online, and include weekly coaching, a final project defense, and endorsements from the top authors and thought leaders in online marketing.
Ongoing memberships are available to groups and individuals for training updates.
White-label and reseller opportunities are available for higher learning institutions, training providers, and professional organizations of all sizes. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit marketmotive.com or call (831) 706-2369.
About Jeff Hasen: Named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff is Chief Marketing Officer of mobile marketing leader Hipcricket and author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices (Wiley). Called “instructive and inspirational” by a leading senior advertising executive, the book focuses on how everything and nothing has changed – it’s still about selling products and services with the “how” being different. Among the most frequently quoted voices in mobile and social, Jeff teaches marketers to effectively interact with some of the more than 320 million consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion.
Learn more at JeffHasen.com.