Market Motive News

Scotts Valley, California (MarketWire) January 15, 2013 –Jeff Hasen, Chief Marketing Officer of mobile marketing leader Hipcricket and author of the acclaimed book called Mobilized Marketing, has joined digital marketing curriculum publisher Market Motive to launch a new training course.

Hasen, who remains in his Hipcricket position, brings a powerful pedigree to the development of mobile marketing training. He co-created the certification program for the Mobile Marketing Association, and is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole trainer for certification at the Direct Marketing Association’s national conference.

Hasen, named one of the top Chief Marketing Officers on Twitter (@jeffhasen), is among the most frequently quoted voices in mobile and social. Hasen is the author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices, published by Wiley. The book, called “instructive and inspirational” by a leading senior advertising executive, focuses on how everything and nothing has changed – it’s still about selling products and services with the “how” being different. 

Hasen works with companies to win at what he calls the “Moments of Trust” that impact sales and brand loyalty. He teaches marketers to effectively interact with some of the more than 320 million consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion.

“I’m excited to launch this mobile marketing course with Market Motive, the undeniable leader in digital marketing curriculum,” says Hasen. “Mobile is no longer a ‘nice to have’. Consumers are rewarding brands that deliver on mobile and punishing others that fail to meet or beat expectations. Rich with instruction, real-life case studies and insights from dozens of marketers, this course is designed to help marketers sell more stuff.”

Current University and licensing partners may start using the curriculum immediately. “The mobile marketing training curriculum will initially launch as a part of our wholly restructured Internet Marketing Fundamentals course in January,” says Scott Milrad, Director of Online Education at Market Motive. “We’ll be adding more mobile marketing video lessons and exercises as fast as our production team can get them done, and we’ll have a complete standalone curriculum by June, that leads to a Mobile Marketing Certification from Market Motive, and an OMCP® Certification as well.”

Hasen will be a welcome addition to Market Motive’s highly respected faculty Dream Team, which includes industry luminaries like Avinash Kashik, Bryan Eisenberg, Brad Geddes, Jennifer Cario, Todd Malicoat, Greg Jarboe and Matt Bailey. “We’ve worked hard to build a faculty roster that the industry respects,” says Market Motive COO Mark Lamkin. “The addition of Jeff Hasen reinforces that commitment. We considered a number of qualified candidates from inside the mobile marketing industry; but in the end, Jeff’s undeniable expertise, passion for teaching, and the respect he enjoys within the industry made him the clear choice. We’re excited to add Jeff’s invaluable mobile marketing expertise to the quality Internet marketing training curricula our students have come to expect.”

About Market Motive: Market Motive publishes a complete end to end online curriculum that covers the latest essential practices in online marketing and sales.  Instructional videos, certification tests, and course components are constantly updated and stream through a network of partners that includes leading universities, industry associations, and training providers, as well as Market Motive’s own learning portal.  The curriculum is guaranteed to be authoritative, and is constantly updated by bestselling authors, keynote speakers and industry leaders as the digital landscape changes.

Participants in the market Motive program view online courses and interact with faculty to learn the latest online marketing practices. The structured curriculum includes web-based training videos, weekly live webinars, and online testing. After testing and certification, certified professionals stay current via updated video lessons, conversations, and interactive workshops with the online marketing industry’s bestselling authors and speakers. Market Motive also provides faculty-coached web-based training in SEO, Web Analytics, Social Media Marketing, PPC Advertising, and Conversion Optimization. These Master Certification courses are 100% online, and include weekly coaching, a final project defense, and endorsements from the top authors and thought leaders in online marketing.

Ongoing memberships are available to groups and individuals for training updates.

White-label and reseller opportunities are available for higher learning institutions, training providers, and professional organizations of all sizes. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit marketmotive.com or call (831) 706-2369.

About Jeff Hasen: Named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff is Chief Marketing Officer of mobile marketing leader Hipcricket and author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices (Wiley). Called “instructive and inspirational” by a leading senior advertising executive, the book focuses on how everything and nothing has changed – it’s still about selling products and services with the “how” being different. Among the most frequently quoted voices in mobile and social, Jeff teaches marketers to effectively interact with some of the more than 320 million consumers who are armed with a mobile device and a voice that can instantly change or reinforce public opinion.

Learn more at JeffHasen.com.

Now that you’ve made it to the year’s biggest SEO, social media and optimization event – Pubcon Las Vegas 2012 – come on over to the Market Motive booth #22.  Why? This is where you’ll meet four of our world-class faculty members, get autographed copies of their books and book-previews (free while they last!), and learn about Market Motive‘s cutting-edge online marketing training and certification.

Here’s where to be when, and why:

10 a.m. Wednesday, Oct. 17, at our Booth 22:
	Meet Brad Geddes, author of Advanced Google AdWords, the ultimate guide for those who want to move beyond the basics to apply the techniques and tactics of Google’s expert consultant teaches in their own PPC campaigns.
11:30 a.m. Wednesday, Oct. 17. Booth 22:
	Get a preview of the upcoming Pinterest Marketing: An Hour a Day and chat with author Jennifer Evans Cario, who will be signing a chapter of her upcoming book and will share everything you need to know to market your business on today’s hottest social media platforms.
1 p.m. Wednesday, Oct. 17, at our Booth 22:
	Shake hands with the conversion master himself, Bryan Eisenberg . He’ll have his best-seller, Always Be Testing: The Complete Guide to Google Website Optimizer, which shows you why, how, and what to test on your website.
	Hang around, and you’re sure to run into Todd Malicoat, author and Market Motive SEO faculty chair, who got rave reviews after Tuesday’s Advanced Linkbuilding session. Read about it here.

And while you’re at the booth, take some time to discover why Market Motive’s streaming video-based curriculum is the most comprehensive and authoritative in the industry — and the first to be OMCP® Certified.

We offer both self-paced online training courses and coached courses in SEO, Analytics, Conversion, Social Media, and PPC, from the very faculty members you’ll meet at this conference.

Oh, and you’ll meet some of our staff at the Market Motive booth, too, who have a few tips of their own to share.

See you soon!

Come join us for one-on-one time with our faculty, learning specialists, and get free stuff!

If you’ve ever wanted to shake hands with our faculty members you’ve spent hours online learning from, now is your chance! You can meet Avinash Kaushik, Jennifer Evans Cario, Greg Jarboe, Matt Bailey, Todd Malicoat and Bryan Eisenberg at our SES San Francisco Conference booth (#1958) and in their sessions.

Don’t miss this great opportunity to meet the staff here at Market Motive and become better familiarized with our self-paced online training courses and our coached courses. Not only you will receive training and tips on how to better use the courses, but we will also be giving away free signed books.

That’s right! Our faculty will be giving away and signing copies of their bestselling books (Note: quantities are limited!). You can find them at the Market Motive booth (1958) at the following times:

• Avinash Kaushik: Tuesday, August 14th 10:10 am
• Bryan Eisenberg: Tuesday, August 14th 11:30am
• Greg Jarboe: Wednesday, March 21, from 10:00-11:00am
• Matt Bailey: Wednesday , August 15, from 2:30 pm

You can also see the faculty in action during their sessions throughout the week:

Optimization in a Digital Age

Keynote Speaker: Avinash Kaushik, Digital Marketing Evangelist, Google Business

August 14th 9:00-10:00am

We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there’s Social and Email and Display and Video and… so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers (come to the keynote to learn which four!).

Big Data: What Marketers Need to Know

Bryan Eisenberg, SES Advisory Board; NYTimes Bestselling Author, bryaneisenberg.com

August 14th 10:30-11:30am

The old direct marketing mantra of “the money is in the list” should be modified to say “the money is in the data.” Companies like Google, Facebook, and Amazon have been leveraging massive amounts of data to dominate their respective industries. For example, Amazon uses big data to determine what products tohighlight, how to deliver products at a better price than most of its competitors, how to ship more effectively, and how to merchandize more persuasively. Big data has the potential to impact every aspect of your business. In this session, you will find out: How you can leverage big data What tools are available How to act on big data insights in real time The session will cover everything marketers need to know about big data but might have been afraid to ask.

Introduction to Analytics

Matthew Bailey, SES Advisory Board; President, Site Logic Marketing

August 14th 11:45 – 12:45 pm

You’ve researched your keywords, optimized your site, and created your campaigns. But did these steps work? Analytics is more than just page views and visitors. You must measure and analyze your site visitors and how they consume your content. This introductory session will cover: How to decipher common web metrics and apply them to your business objectives. How to properly track campaign performance, regardless of medium. How to set goals and measure conversions in terms of dollars and sense.

Generate More Pinterest: Getting the Most from the New Kid on the Social Block

Jennifer Evans Cario, President, SugarSpun Marketing

August 15th 1:30 – 2:30 pm

Pinterest is taking the social media world by storm, sending more traffic to websites than YouTube, LinkedIn, and even Twitter. A Pinterest-targeted campaign can expand a company’s social media reach, drastically improve search relevance, and create new customers. Find out how brands both large and small are leveraging this new social media channel tobuild loyalty, better understand their target audience, and drive increasedtraffic to online properties. Learn how and why Pinterest is playing a strong role in social media in 2012. Understand how both big brands and small businesses are leveraging this channel for increased traffic and conversions. Learn why Pinterest is a social media channel that has one of the lowest costs and least time required. Discover how to optimize infographics for Pinterest.

Building a Massive Customer Base through Content Driven SEO

Greg Jarboe, President & Co-founder, SEO-PR

August 16th 1:00 – 2:00 pm

There is one search engine strategy that has withstood Florida, Big Daddy, Instant, and Caffeine. It plays nicely with Panda and works seamlessly with Search + Your World. The gist? Create better content than 99% of what’s out there and share that content in a genuine way. In this session, you will hear case studies on building businesses using this technique. Youwill take home a perspective on SEO that is so simple that it feels brand new, and a philosophy that pervades not just marketing but all of business. In this session, you will learn: The type of content people respond to best online, in terms of format, subject matter, and size. How to become classified by Google as a resource rather than a sales-driven website, thereby gaining far more search engine traffic. How to cause your site to show up for thousands of targeted, long-tail keywords in a few months. The tenets of conversion optimization: turning traffic into customers, members, and e-mail subscribers.

Check the program for the locations of these sessions.  Don’t miss your opportunity to learn from some of the very best in the business.  Be sure to stop by Market Motive’s booth #1958 to say Hi! and tell us what gets you excited about online marketing!

We’re looking forward to seeing you.

SES NY is here, and we’ll be there! We hope you’ll be joining us. If you’ve ever wanted to shake hands with some of the faculty members you’ve been spending hours online learning from, now is your chance. You can meet Avinash Kaushik, Jennifer Evans Cario, Greg Jarboe, Matt Bailey, and Bryan Eisenberg at our booth (#500) and in their sessions. 

Our faculty will be giving away and signing copies of their bestselling books. You can find them at the Market Motive booth at the following times:

Avinash Kaushik: Tuesday, March 20 from 10:30-11:00am

Matt Bailey: Tuesday, March 20, from 2:45-3:45pm

Greg Jarboe: Wednesday, March 21, from 10:00-11:00am

Bryan Eisenberg: Wednesday, March 21 from 11:00-12:00am

You can also see the faculty in action during their sessions throughout the week:

Business Optimization in a Digital Age – Avinash Kaushik

Tuesday, March 20 from 9:00-10:00am

We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there’s Social and Email and Display and Video and… so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers (come to the keynote to learn which four!).

The Psychology of Social Commerce (Do Not Be Afraid!) – Jennifer Evans Cario

Tuesday, March 20 from 1:15-2:15pm

To market effectively in today’s social commerce world, you must understand how your potential customers are behaving online. How well do they see and understand your product information? Just how important are those online product reviews? How do social rules and subconscious needs figure into the mix? How do the buying habits of family and friends influence potential buyers? What explains the popularity of the discount member sites? How do you overcome the repeat “trusted brand” purchase? How do you capitalize on the consumer trend of sharing good deals within the community? It sounds like a lot to cover but in this jam-packed session you will have all of this demystified for you by our esteemed panel of social commerce experts!

The Basics of SEO – Matt Bailey

Tuesday, March 20 from 1:15-2:15pm

Search has one of the lowest customer acquisition rates, simply because it is a “pull” medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. This SEO overview, in clear non-technical language, will help you understand:

• What the search engines are looking for

• How the principle of building your site for your customers will also please the search engines

• The latest optimization trends

• The best practices necessary to make an immediate impact on your internet presence and website profitability

Social Media Solutions on a Budget – Jennifer Evans Cario

Tuesday, March 20 from 2:45-3:45pm

Don’t be frustrated by the overwhelming world of social media marketing! You don’t have to be a Fortune 500 company to be social media relevant. Getting your company or organization started with social media doesn’t have to be a pricey proposition. There is a wealth of great free to low-cost tools and strategies that can have you up and running in no time. By leveraging these great resources, you can use social media to drive new business, create awareness, and become engaged with your target audience. You’ll learn how to:

• Take advantage of great free and low-cost tools that cover managing conversations, measuring reach and engagement, and developing/publishing great content.

• Leverage lesser-known social media channels to increase exposure and reach.

• Create great social media friendly content to build trust and authority inexpensively.

Housekeeping for SEM – Matt Bailey

Tuesday, March 20, from 4:00-5:00pm

This session, originated by our Audience Choice contest winner, will explore the logistics of tracking and organizing your SEO and PPC accounts. Some things should be done daily, some weekly and others only periodically. But how do you know which is which? This well organized team of experts will show you the way and will arm you with a full array of systems, processes and best practices for keeping your SEM house in order including:

• When and how often to pull ranking reports

• The best way to organize ad groups

• How often ad copy should be tested

• When search term reports should be pulled

• The correct amount of time to devote to link building

Anatomy of the Perfect Landing Page: Design Elements Exposed – Bryan Eisenberg

Wednesday, March 21, from 11:15-12:15pm

Landing pages have become an important part of the marketer’s toolbox. To create effective landing pages, you should understand the anatomy of a landing page and make it a part of your landing page and optimization framework. Bryan Eisenberg, who has optimized thousands of landing pages over the years, will reveal a simple framework for understanding the ten key elements of a landing page and where and how you can use landing pages effectively and efficiently. You’ll also learn his three-step formula for making each of your key landing page elements perform the way it should.

Landing Page Optimization – Bryan Eisenberg

Wednesday, March 21, from 2:30-3:30pm

Getting someone to come to your website is only half the battle. Once visitors arrive, the landing pages are a crucial component in moving them to act. If your conversion rate is too low, you are literally turning away business. This session will give you a crash course in how to tune and tweak your key web pages to get the conversion.

Next Gen YouTube Marketing – Greg Jarboe

Wednesday, March 21, from 4:00-5:00pm

The Internet’s second most popular search engine can be a tough Tube to crack, but not with this advanced team of video SEOs and marketers. Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign? This session will answer these questions and more by sharing successful video marketing case studies, specific advanced optimization tactics, and YouTube networking advice that can help boost your next video marketing projects to the next level.

Insider Tips for Ad Optimization – Bryan Eisenberg

Thursday, March 22, from 10:45-11:45am

Can changing just a couple of words in an ad really account for a 115+% lift in clickthroughs, conversions and more? Want to know why your image on Facebook is turning people off from clicking on your ad? Are you hungry to learn what you need to do to consistently improve your online advertising performance? In this session you will learn:

• Insider tips for improving your ads

• The secrets to improve your advertising on Google, Facebook and other platforms

Check the program for the locations of these sessions.  Don’t miss your opportunity to learn from some of the very best in the business.  And be sure to stop by Market Motive’s booth to say hello and tell us what gets you excited about online marketing!

Got an hour? Build your business. Fresh off back-to-back presentations at SES New York, Market Motive’s faculty instructor Matt Bailey has just seen the publication of his book, Internet Marketing: An Hour a Day (Wiley-Sybex).  Like Market Motive’s training courses, the book is perfect for both novices and experts, giving marketers a step-by-step process for building, launching and measuring their online marketing strategy.

Also the Founder and President of SiteLogic, Matt, is a sought-after speaker at industry events around the world, and is well known for his clear teaching style and integrated marketing philosophy. From SEO to PPC, social media, conversion, analytics, and usability, Internet Marketing, An Hour A Day offers a holistic approach to the complex task of building an online marketing campaign, and has been instantly embraced by industry leaders.

“Matt Bailey is one of my favorite speakers at industry events because he delivers insights with intelligence and wit. He brings that same approach to this book in what is quickly becoming the next must read for anyone interested in improving their business online.”
Brett Crosby – Director, Product Marketing; Google

Internet Marketing: An Hour a Day is the eighth book published by Market Motive faculty.  Web Analytics Chair Avinash Kaushik is well known for two books; Web Analytics: An Hour a Day, and Web Analytics 2.0.  Conversion Chair Bryan Eisenberg is co-author of the best sellers Call To Action, Waiting For Your Cat To Bark, and Always Be Testing.  PPC Advertising Chair David Szetela recently published PPC Search Engine Marketing: An Hour a Day, and Online PR Chair Greg Jarboe is the highly recognized co-author of YouTube and Video Marketing: An Hour a Day.

These books from Market Motive faculty are more than a great individual resource, they’re the perfect complement to Market Motive’s constantly updated streaming video lessons. Contact Market Motive for licensing options for your team, corporation or higher learning institution.

Follow Matt Bailey on Twitter @SiteLogic – send him your congratulations, and be sure to keep your eye out for future publications from Market Motive’s premiere faculty.

Planning to attend this year’s Search Engine Strategies New York? You should. We’ll be there on the floor, with our fancy new booth. Stop by, check it out, and say hello.

Of course, our world-class faculty will be well represented at SES New York. A quick review of the SES program shows that Market Motive Faculty and students will be moderating, speaking, or presenting in a variety of sessions.

You’ll learn to turn more visitors into customers when Bryan Eisenberg, our Conversion Faculty Chair, and Tim Ash reveal the Conversion Tools of the Master Craftsman … or catch Bryan moderating the panel Channel Surfing: Measuring Profit & ROI Across Channels.

Great PR is all about great content. Find out just what it takes from our Online PR Faculty Chair Greg Jarboe, and Byron White, as they reveal the secrets to Developing Great Content. Plus you’ll have two more chances to see Greg during Social Media Solutions on a Budget and Search, PR and the Social Butterfly, where he’ll be moderating.

Struggling to maintain contact with your PPC prospects? David Szetela, our PPC Faculty Chair, will be on the panel with Dax Hamman and James Colborn, answering the question Is Retargeting/Remarketing Right For You? He’ll also be moderating What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo Search Alliance. You can’t afford to miss out on that one.

If you’re kicking off a new web project, try the Analytics RX: Diagnosis and Recovery clinic, where Matt Bailey, our Internet Marketing Studies Faculty Chair, will show you where to begin evaluating a new site and how to define your project’s top priorities. And as if that’s not enough, he’ll be joined by Ulli Muenker, and Jim Yu for the discussion Meaningful SEO Metrics: Going Beyond the Numbers.

Want to know the impact Market Motive training can have on your career? Market Motive Conversion graduate Noran El-Shinnawy, now the Internet Marketing Manager for Acquisio, will be on the DMEF panel talking about the importance of ongoing online marketing education and what Market Motive has done for her career. Plus, she’ll be speaking on Social Media Metrics, explaining how to measure your social media efforts and tactics to refine your strategy.

Our students and graduates find SES to be a great place to get together, meet face-to-face, expand their knowledge, and forge new and lasting industry relationships. We’re sure to be seeing more than a few of you there. If you’re a Market Motive student or grad, that’s all the more reason to stop by the booth … we’d love to hear how your Market Motive courses have helped you, your company, and your clients.

There’s plenty to do at SES New York … it’s five solid days of valuable online marketing education, workshops, clinics and events. We know you’ll be busy, but we hope you’ll make it a personal goal to find us all and say hello. We’d love to see you there.

Market Motive’s Online Marketing Training And Certification Brings Cutting-Edge Techniques And Enhanced Skills To Marketing Agencies And Consultants

Scotts Valley, California (PRWeb) March 17, 2011 – When marketing professionals want to hone their craft or add new skills to their resumes, they turn to Market Motive’s Online Marketing Training and Certification.

From Micro Blogging to Local Search to Mobile, the constant evolution of online marketing requires marketers to stay up to date, and invest in continuous online marketing training. Forward thinking companies and individuals who are dedicated to continuous education reap great benefits … and so do their clients.

As Online Marketing Manager for Rasmussen College, Market Motive’s advanced training helped Mark Bietz to hone in on channel strategies and provide better web experiences for students. It also recently helped him move into a new position as Vice President of Marketing for BuyFun.com, which owns a suite of websites that provide costumes and accessories for individuals, schools, celebrities, and major film and television productions.

“Market Motive has helped immensely in my career,” says Bietz. “ At BuyFun.com, I lead all of the marketing efforts and focus on digital strategy. Through my training I gained an in-depth knowledge of analytics as well as grew my network with some key industry players and fellow students. I plan to use my Market Motive training further with BuyFun.com to refine our analytics practices in order to support our marketing channels and overall business development initiatives.”

What started as just two team members has expanded to include more than 60 full-time and hundreds of part time and seasonal team members who thrive in the company’s fun-loving culture. BuyFun.com has enjoyed a 900% growth rate over the last four years. In 2008, the company acquired the domain HalloweenCostumes.com and, in 2011, launched T-shirts.com. BuyFun.com has also expanded into the realms of tuxedos and toys. Partnerships with popular musicians and brands such as KISS allow the company to produce exclusive products.

BuyFun.com operates from a 50,000 sq. ft. building that houses the main warehouse and offices. With its ever-increasing ownership of websites, licenses, and products, BuyFun.com will move into an even larger space later in the coming months.

It falls to Bietz to build a team of passionate marketers with clear and common goals, and a marketing strategy that drives that growth. “It’s my job to develop strategies and match our marketing team with initiatives that overlap their interests and to provide them with the necessary tools and training to excel. Whether it’s in analytics, PPC, SEO, database marketing, or social media, we all have the same goal of making our brands and products known throughout the world.” And his Market Motive experience will be a big part of that initiative.

Manjula Higginbotham, eCommerce Consultant and Implementations Manager at leading shopping cart provider AmeriCommerce, credits Market Motive for helping with her recent ascent to Partner. “I am now a partner at the company … I personally attribute my growth in the field to Avinash Kaushik and in turn Market Motive. I have learned a lot from his books and blogs, and the video training I’ve gotten from the courses.”

As Associate Media Director with media planners and buyers Thayer Media, Chessie Little is responsible for media strategy, and she’s the company SEM/PPC and web analytics guru. Yet even with all that experience, she found training at Market Motive to be both challenging and enlightening.

“I’ve been working in my industry for 15 years and hadn’t done any real coursework since college until the Market Motive course. Granted, I’ve been to many, many seminars, roundtables, summits, etcetera, but those all just review high-level theories … Market Motive actually teaches the super-granular detail of how to apply something to your everyday world and make it work better. The Web Analytics course is incredibly demanding and makes you learn to bend your mind around what are sometimes really tough concepts and push yourself to look at them in meaningful ways. But I can also say that it’s so incredibly rewarding to go through that mental yoga and come out on the other side with such a thorough understanding!”

Little says even experienced marketers need to stay open to new ideas if they want to truly excel. “My piece of advice is to let yourself be humble when you’re in the process of learning. The knowledge you have from your lengthy career positions you to use new ideas in a proactive way and contribute immense value, but you have to be willing to be vulnerable and look at things differently than you have before. If you fight against learning a new skill or way of thinking, you will struggle … surrender yourself to truly embracing knowledge and you will flourish!”

Market Motive provides faculty-guided training and certification in SEO, Web Analytics, Social Media Marketing, Pay Per Click Advertising, and Conversion Optimization. The certification is well-respected in the industry, and enhances the curriculum vitae of even the most experienced professional.

Students have come to Market Motive from SalesForce.com, Entrepreneur Magazine, Microsoft, and BusinessWire. Others have gone on to successful positions with companies like Ask.com and Acquisio. More than one student has been recruited prior to graduation, but they still see the semester through … at the insistence of their new employers.

“We couldn’t be more proud of our students’ successes,” says Scott Milrad, Director of Education at Market Motive. “I come from a traditional education background, and we’ve worked hard to create an online learning environment that ensures our students get a sense of community, a structured curriculum, and real faculty guidance. We get to know our students, and they get to know one another. They graduate with a certification and a new set of industry relationships.”

Agencies, corporate groups, and private contractors can only benefit from cutting-edge, industry recognized training and certification. Market Motive’s online marketing training courses are endorsed in part by Rasmussen College, the Direct Marketing Association, Search Engine Journal, and Search Engine Strategies. The next Online Marketing Master Certification Course starts April 11th.

During the 90-day semester, students follow a structured curriculum made up of streaming video lessons (Market Motive constantly updates videos to stay on the cutting edge of the industry), quizzes, exercises, live webinars, a 24×7 forum frequented by faculty, grads, and other students, and weekly conference calls with the faculty. The program culminates in a real-world final project, peer feedback from other students, and a faculty panel defense.

If you’re between jobs and finances are tight, don’t let that stop you. Federal Funding for online marketing training is available for qualifying students.

Faculty Comprises Who’s Who Of Online Marketing

Market Motive’s Dream Team faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Analytics Evangelist at Google and author of “Web Analytics 2.0”; Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing”; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of “Pay Per Click Search Engine Marketing: An Hour A Day”; Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and author of “Internet Marketing: An Hour A Day”; and Greg Jarboe of Online PR, leading authority on online publicity and author of “YouTube And Video Marketing: An Hour A Day”.

How Market Motive Works:

Members view online courses and interact with the all-star faculty to learn the latest online marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.

The structured curriculum includes web-based training videos, graded projects, weekly live webinars and online testing. Master Certification includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in online marketing. Ongoing memberships are available to groups and individuals for training updates and consultations with the top online marketing consultants.

About Market Motive:

Market Motive provides web-based training in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization. The strength of the program is not just the in-depth curriculum, but the personal involvement and passion of the industry’s top thinkers.

The company also provides consulting services to a limited number of clients. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit marketmotive.com or call (831) 706-2369.

The online marketing industry knows that our esteemed Market Motive faculty are the experts; and they continue to make headlines. The latest? The Wall Street Journal says that:

…whether [Twitter] can live up to its multibillion-dollar appraisal depends on the likes of David Szetela, who holds the purse strings of numerous small and medium-sized advertisers.”
Read the entire article…

That’s why Twitter gave David beta-test access to their new advertising tools, and let him have his way with them.

To find out what David learned, view the recording of our recent webinar: Twitter Advertising – Get the First Mover Status with Promoted Tweets and Accounts.

It’s business-critical information for anyone wanting to take advantage of Twitter’s vast and growing audience of engaged users. And it’s business-critical for Twitter too, if they want to capture more of their competitors’ market share. As the Journal says:

Small and mid-sized advertisers are the ones that propelled Google’s search-ad growth during the last decade and they are also boosting Facebook’s growth.”

And of course, small and mid-sized businesses are among the folks that David excels at helping. His PPC training and certification courses at Market Motive have given scores of business owners the skills and confidence they need to succeed at online advertising.

Chances are, you’re holding your own purse strings. If so, PPC training with David Szetela can show you how to protect your advertising dollar by getting the most out of your PPC campaigns.

But you don’t need to be a member to find out what David learned about Twitter’s new advertising programs. Just check out the recorded webinar.

You can thank us later.

What are the Twitter Advertising programs all about – and should you jump on board?

Twitter has been testing their advertising programs since late 2010, and beta user David Szetela’s got the inside scoop. Fresh off a successful Twitter campaign for Guy Kawasaki’s latest book, he’s got exciting new insights on the programs, and some recommendations for getting the most out of them.

David’s sharing all the details of his Twitter ads experience, his take on the tools, and his recommendations for implementation, in a free Market Motive webinar: Twitter Advertising: Get the First-Mover Advantage with Sponsored Tweets and Accounts. It’s your chance to get that early adopter insight on a new platform that you can’t get anywhere else. David and Market Motive are making this webinar open to the public at no charge, so sign up now for your Twitter Ads webinar and mark your calendar for February 8th at 9:30 am Pacific.

For a sneak peek at David’s thoughts, you can check out the MediaPost article on his beta Twitter Advertising campaign experience, and his reflections on the service.

Clix Marketing Founder David Szetela began supporting a handful of clients this week. Among them, Guy Kawasaki, who signed on to promote his forthcoming book: Enchantment: The Art of Changing Hearts, Minds, and Actions.

Advertisers participating in the program must commit to three months, Szetela says. “Twitter plans to open up the platform to other beta users in February,” he adds.

The self-serve platform lets advertisers create two types of campaigns: Promoted Tweets, which encourage users to engage with the tweet; and Promoted Accounts, which aims to increase the number of followers for an account.”

Read the whole article

David is the go-to guru when it comes to stories on internet advertising platforms; he was also recently quoted in The Wall Street Journal’s article on The Price of Unwanted Ad Clicks.

If I get a chance to show my ad twice to someone who expressed initial interest, I’m happier,” Mr. Szetela said.

Secure your seat on the Twitter Advertising webinar to get David’s first-hand opinions on this exciting new platform, and gain an early adopter advantage in the marketplace. It’s a must for marketers who want to stay on the bleeding edge of PPC.

All-star faculty leads structured training in SEO, Web Analytics, Social Media Marketing, Pay Per Click Advertising, and Conversion Optimization

Scotts Valley, California (PRWEB) December 16, 2010 | One Internet Marketing Training provider is kicking off 2011 with online courses in SEO, Web Analytics, Social Media Marketing, Pay Per Click Advertising, and Conversion Optimization led by an all-star faculty.

Endorsed by Rasmussen College, the Direct Marketing Association, Search Engine Journal, and Search Engine Strategies, Market Motive’s next Online Marketing Master Certification Courses start January 10th. Graduates receive a certification that is well-respected in the industry.

And the faculty roster reads like a Who’s-Who of Online Marketing rock stars. With names like Avinash Kaushik, Bryan Eisenberg, David Szetela, Todd Malicoat, Matt Bailey, Jennifer Laycock, and Greg Jarboe, Market Motive’s web-based training program carries more fire power than a national convention… and it’s a fraction of the price.

“Take the fundamental e-marketing books of our time and mix it in with the content that you get at the big 3 interactive marketing conferences, it still wouldn’t match the quality or value of this program,” says Mark Bietz, Marketing Director at Rasmussen College. “The difference is faculty interaction and their desire for students to learn the material. The cost of paying the entire Dream Team a consulting retainer for three months would be in the hundreds of thousands of dollars, however, the type of experience you get is comparable, and at a fraction of the cost.”

The industry has long recognized the unique power of the program. “When Market Motive first launched, I remember being impressed by the expertise and experience of those behind it,” says Andy Beal, Founder of Marketing Pilgrim. “Since then, the online marketing training and advice site has grown its ranks of marketing gurus – all eager to train you in cutting-edge marketing techniques… it’s like having your own Dream Team at your disposal.”

During the 90-day semester students follow a structured curriculum made up of streaming video lessons (Market Motive constantly updates videos to stay on the cutting edge of the industry), quizzes, exercises, live webinars, a 24×7 forum frequented by faculty, grads, and other students, and weekly conference calls with the faculty. The program culminates in a real-world final project, peer feedback from other students, and a faculty panel defense.

“We’re passionate about teaching,” said Michael Stebbins, CEO of Market Motive. “We’ve learned that the combination of streaming video, webinars, the community site, and faculty guidance are the perfect way to get great curriculum into the hands of people from all over the world efficiently and affordably.”

If you’re between jobs and finances are tight, don’t let that stop you. Federal Funding for online marketing courses is available for qualifying students.

Faculty Comprises Who’s Who Of Online Marketing
Market Motive’s Dream Team faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Analytics Evangelist at Google and author of “Web Analytics 2,0”; Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing”; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of the soon to be released “Pay Per Click Search Engine Marketing an Hour a Day”; Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and recognized authority on search engine marketing; and Greg Jarboe and Jamie O’Donnell of SEO-PR, pioneers and leading authorities on online publicity.

How Market Motive Works:
Members view online courses and interact with the all-star faculty to learn the latest online marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.

The structured curriculum includes web-based training videos, graded projects, weekly live webinars and online testing. Master Certification includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in online marketing. Ongoing memberships are available to groups and individuals for training updates and consultations with the top online marketing consultants.

About Market Motive:
Market Motive provides web-based training in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization. The strength of the program is not just the in-depth curriculum, but the personal involvement and passion of the industry’s top thinkers.

The company also licenses their online marketing curriculum to universities and training institutions.

Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit http://www.marketmotive.com or call (831) 706-2369.