John Marshall, Avinash Kaushik, Michael Stebbins Launch Market Motive
Thursday, August 16th, 2007New company teaches Internet marketing, web analytics through membership site and consulting
Scotts Valley, California – August 16, 2007 – Internet marketing pioneers John Marshall, Avinash Kaushik and Michael Stebbins have launched a new company to teach Internet marketing through a members-only subscription site and provide consulting services for mid to large sized businesses.
The Dream Team as Faculty
The company has recruited the top minds to teach Internet marketing, SEO, web analytics, and online publicity. Stuntdubl’s Todd Malicoat, SEO-PR’s Greg Jarboe and Jamie O’Donnell join Avinash Kaushik (former Director of Web Research & Analytics at Intuit Inc,) and John Marshall (founder of ClickTracks) to deliver a curriculum that efficiently teaches the concepts and best practices of Internet marketing.
Access to the membership site will cost $299 month and provides streaming media tutorials, live and recorded conference calls with faculty and allows subscribers to ask for advice and count on authoritative answers.
“The need for education in Internet marketing far outweighs the need for new technology,” said CEO Michael Stebbins, “Take web analytics for example. It’s ubiquitous, yet only 15% of the users really apply it. After a few hours of training, our subscribers will gain a competitive advantage and be able to apply practical concepts immediately.”
Learning is one part, doing is another. The company will provide consulting and marketing services for mid to large sized businesses that will include web analytics, paid search management, search engine optimization and email marketing management.
About Market Motive
Market Motive provides Internet marketing knowledge through consulting services and a membership site. The company was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com
