Market Motive News

Initial training courses and certification will cover search engine optimization, web analytics and paid search

Scotts Valley, California (PRWeb) August 28, — Market Motive announced that it will provide search engine marketing certification in addition to its online training courses. Initial training classes and certification will cover search engine optimization, web analytics and paid search and begin at $299 per person.

Market Motive addresses the growing need for staff training by providing online training video classes that are coupled with live webinars and workshops and direct Q&A sessions with the top authors, speakers and consultants in the industry.

“No longer exclusive to a few, SEO literacy is becoming a requirement for all marketing and web development staff,” said Michael Stebbins, CEO and co-founder of Market Motive, “All employees and contractors that can affect outbound messaging, advertising or web design must understand the basics of how their actions will affect search engine results.”

Market Motive has recruited what many agree is the ultimate Internet Marketing Dream Team to teach the following subjects:

* Bryan Eisenberg on Conversion Optimization
* Greg Jarboe & Jamie O’Donnell on Online Publicity & Universal Search
* Dr. Alan Rimm-Kaufman on Paid Search / PPC
* Matt Bailey on Social Media & Site Usability
* Avinash Kaushik & John Marshall on Web Analytics
* Todd Malicoat on Search Engine Optimization

Additional training is provided by contributing associates:

* Mary Huffman & Mark Evans from Ionic Media
* Jessica Bowman from SeoInHouse.com
* Tim Ash from Site Tuners

The company will offer two levels of search engine marketing certification. The “Practitioner” track is designed for marketers, writers, designers and web developers that must understand and apply the basics of search marketing. The Practitioner certification will be included with at the $299 monthly membership level. Existing members will automatically have access to practitioner-level testing and certification at no extra cost. Information on the Practitioner certification may be found at http://www.marketmotive.com/search-marketing-certification.php

A more comprehensive certificate, “Master Consultant,” will be awarded to members who pass more stringent testing and a peer review by the Internet Marketing Dream Team. At $3500 per person, the training spans 30-60 days depending on ability.

Market Motive is now accepting applications for the first group of candidates for Master Consultant certification at http://www.marketmotive.com/mcertification.php.

About Market Motive

Market Motive provides search marketing certification and training, conference calls and direct Q&A with the top six internet marketing consultants on a membership basis. Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.

Scotts Valley, California (PRWeb) August 14, 2008 — Search marketing training provider Market Motive announced today that all its active faculty and associates will be speaking at Search Engine Strategies San Jose , August 18-22, 2008. The Internet Marketing Dream Team comprises the top six consultants, authors and speakers in each field of internet marketing.

“While our members enjoy weekly meetings with Dream Team instructors, we also encourage those who can travel to attend local SES conferences,” said Michael Stebbins, co-founder of Market Motive.

Bryan Eisenberg will speak on pay per conversation in the search industry track. Bryan heads up conversion optimization instruction for Market Motive.

Greg Jarboe will be speaking on video search optimization, introduction to search engine marketing, news search SEO and optimizing for universal search. With Jamie O’Donnell, Greg teaches the online publicity track for Market Motive.

Todd Malicoat will be teaching how to build a search-engine friendly site and will hold a site clinic for SES attendees. Todd is Market Motive faculty for SEO.

Matt Bailey will be presenting in “Black Hat, White Hat: Playing Dirty with SEO”, “Web Analytics 2.0″ and “How to Speak Geek: Working Collaboratively with IT to Get Stuff Done”. Mr. Bailey teaches social media, SEO architecture and site usability to Market Motive members.

Market Motive founders will also be speaking at the event:

• Avinash Kaushik will reveal what’s new with Google Analytics
• John Marshall will speak on “Searcher Behavior Research Update”.
• Michael Stebbins will cover paid search measurement “Identify, Analyze, Act: SEM by the Numbers”

Other Market Motive associates and contributors will be presenting at SES, including Tim Ash (landing page optimization and shopping search tactics), Jessica Bowman (in-house SEO) and Brent Csutoras (social media marketing).

About Market Motive

Market Motive provides search marketing training videos, conference calls and direct Q&A with the top six internet marketing consultants for just $299 per month:

• Bryan Eisenberg on Conversion Optimization
• Greg Jarboe & Jamie O’Donnell on Online Publicity & Universal Search
• Dr. Alan Rimm-Kaufman on Paid Search / PPC
• Matt Bailey on Social Media
• Avinash Kaushik & John Marshall on Web Analytics
• Todd Malicoat on Search Engine Optimization

Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.

Scotts Valley, California (PRWeb) August 1, 2008 — Market Motive announced today that Jennifer Laycock will be teaching the next Search Engine Strategies – Market Motive online workshop, “Viral Marketing & Link Baiting” on August 6, 2008 at 9 am Pacific, 12 Noon Eastern.

The two-hour interactive workshop is for marketers and business owners that want to learn practical and responsible methods to harness the power of viral marketing to build buzz about their business online. It also covers the topic of link baiting and explains how unique and creative content development can help launch both viral and link baiting campaigns.

The class costs $395 per person and will be held online with live screen share and open audio conference. Attendees may register online at http://www.marketmotive.com/online-workshops

Jennifer is Editor-in-Chief of Search Engine Guide and has helped create online marketing strategies for companies like Verizon, American Greetings and Option-Line. She is also the author of the popular e-books “The Small Business Guide to Search Engine Marketing” and “Zero Dollars, a Little Talent and Thirty Days.”

“So many people hear stories about viral campaigns and social media but have no idea how to get it done — legitimately and reasonably,” said Market Motive CEO Michael Stebbins, “This type of actionable instruction is a breath of fresh air for anyone responsible for driving quality traffic to a web site.”

Future workshops will be taught by Jessica Bowman of SEMinHouse.com and Tim Ash of Site Tuners. Prior workshops have been very popular, taught by industry leaders Matt Bailey of Site Logic Marketing, George Michie of Rimm-Kaufman Group, Todd Malicoat (stuntduble.com) and Avinash Kaushik and John Marshall of Market Motive.

About Market Motive

Market Motive provides search marketing training, conference calls and direct Q&A with the top internet marketing consultants for just $299 per month:

• Bryan Eisenberg on Conversion Optimization
• Greg Jarboe & Jamie O’Donnell on Online Publicity & Universal Search
• Dr. Alan Rimm-Kaufman on Paid Search / PPC
• Matt Bailey on Social Media & Site Architecture
• Avinash Kaushik & John Marshall on Web Analytics
• Todd Malicoat on Search Engine Optimization

Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.