Company introduces new weekly workshops and industry-insider updates.
Scotts Valley, California (PRWeb) January 2, 2009 – Starting in January 2009, Market Motive will introduce a new format to their already popular faculty conference call series. Each week, faculty members focus on a particular topic and give Market Motive members an opportunity to work directly–LIVE–on that particular subject matter, coming away from the workshop with an actual product.
Attendees come well-equipped for each workshop having previously completed a topical video class as well as preparing a short worksheet based on their particular website, industry, and general keyword baselines.
Todd Malicoat kicks off the series with his Keyword Research workshop, based on one of his more popular Market Motive classes, Keyword Research for SEO. From the principles established in that class, Todd will walk members through the process of building their own keyword lists…step-by-step, if necessary, for a truly unique online marketing educational experience.
Web Analytics Workshop
Later in the week, Avinash Kaushik gets the rubber to the road with his Key Performance Indicators (KPI) workshop based on his famous Market Motive “KPIs Simplified” video class series. Users should expect to come away from Avinash’s workshop with actual KPIs to bring back to their team.
More Internet Marketing Workshops
Bryan Eisenberg, Greg Jarboe and Matt Bailey cover conversion optimization, online PR and social media workshops later in the month. Mark Evans of Ionic Media steps in for Dr. Alan Rimm Kaufman for the January workshop on Paid Search (PPC) advertising. See all workshops and descriptions at: http://www.marketmotive.com/upcoming-internet-marketing-workshops.php
“The exciting thing about the new workshop series,” says Scott Milrad, Market Motive’s Director of Online Education, “is how much people are really getting the concept of workshopping their projects rather than just talking about things on a conceptual level. Many of us leave a lecture feeling confident and empowered with new knowledge. But by the time I get back to my desk, it’s challenging to effectively put the concepts into action. It’s that very problem that led us to build the Workshop Series.”
Market Motive will be hosting six workshops each month, covering their gamut of Internet marketing expertise, including SEO, Web Analytics, PPC, Online PR, Landing Page Conversion, and Social Media. Additionally, at the onset of each workshop, faculty members will briefly discuss recent and upcoming changes in their specific industry’s niche to keep members current and informed about important changes and trends.
“And the kicker,” proclaims Milrad, “is that each workshop builds upon the last one. So for example, if you’re attending the PPC workshops, you’ll start with, say, building your keyword list, move on to writing effective ad copy, structuring your PPC account, bidding strategies, etc. Stick with the program for six months and you’ve got yourself an entire completed project! It’s a very exciting boon for our member base.”
Best of all may be the cost. The Workshop Series is free for current Workshop Plan and All-Access Plan members. Master Certification candidates and Group Training members also have access to the workshops. New members may get access to all classes and workshops for as little as $999 per year or $99 per month. Internal discussions have put into motion the possibility that workshops could be made available to the general public at $99 per workshop, but as of this release, the workshops are currently only available to new and existing Market Motive members.
About Market Motive
Market Motive provides internet marketing certification and training, weekly workshops and direct anytime-Q&A with the top six internet marketing consultants. Perfect for marketing teams, consultants and web site owners, members get cutting-edge advice, training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 by John Marshall, Michael Stebbins and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.