Archive for March, 2009

Master Certification Graduates Hard at Work

Monday, March 30th, 2009


“Once a Market Motive superstar, always a Market Motive superstar.”  That’s kind of our motto around here.  Well, okay, so we’ve never actually said those words, but we’re definitely thinking them!  One thing that’s for sure, our graduates remain part of the Market Motive family, and just as with my Great Uncle Leo and Great Auntie Teddy who sell knock-off designer purses at Florida swap meets, I like to keep track with what’s going on with Market Motive family members.  A number of graduates have gone on to do great things by putting their education to work and I figured I’d give a little update on what’s been going on with them. 

Here are some notable news items since graduation:

Ali Alage officially opened the doors to his own Internet marketing consulting company, known as Boost Labs LLC.  “My very first client, a IT Support company, signed on with me on Jan 26, 2009.  With just doing the very basic SEO practices I learned from Market Motive, on March 1st the client notified me that they received 3 leads for IT support contracts from 3 separate companies that found them via Yahoo and Google.  The client was so happy that they are now requesting Online PR services, PPC, Social Media help, and a complete web site redesign to better optimize their site for SEO, which is a big contract early on for a small company like mine (not to mention a lot of work).  I really am grateful for being part of the Master Certification program and everything that Market Motive has provided me.”

See, this is exactly the type of things we like to hear around here.  Excellent work, Ali!

Andres Snitcofsky entered the Biggest Search Geek contest http://www.marinsoftware.com/searchgeek/ and finished 4th, which was a nice little feather in his cap.  Additionally, Andres’ company won the digital campaign of a major political party. 

We love the search geeks around here.  They are our people.

Kevin Cobourn has taken his new web analytics knowledge and is currently building a web analytics platform business unit.  “It’s the Wal-Mark of web analytics…low prices, high value,” Kevin jokes. 

Uncle Leo and Auntie Teddy would be so proud.

After completing the Certification, Mark Bietz has expanded his roles at Rasmussen College and has also developed a seminar geared towards small business owners on Internet marketing.  Mark has also been implementing information from his Web Analytics certification to better understand the business as a whole and how users interact with his site.

Keep it up, Mark.  You’re all the talk around the Market Motive analytics division water cooler. 

Our other graduates, Anne Henegar, Jennifer Day, Kevin Bates, and Armando Zamarripa have been a little more coy about their achievements, but they still remain valuable members of the family.  That’s right, fruit cakes and fake Gucci purses for everyone come holiday time!

– Scott Milrad

Market Motive Faculty to Teach at Search Engine Strategies New York

Tuesday, March 17th, 2009

As most all of us in the industry are aware, SES New York is suddenly upon us. All next week (March 23-27), our faculty and staff will be packed into the Mid-Town Hilton for five days of lectures, discussions, debates, predictions, diatribes, rants…and if history repeats, plenty of libation to go around.

If you are fortunate enough to join us, please look for the following faculty members who will be speaking. And if you get the opportunity to grab a few moments with any of them, be sure to mention you’ve been gleefully following their lectures on Market Motive:

Matt Bailey, Social Media Faculty Chair will teach several sessions including Corporate Blog Strategies: Blog Your Way To Success, Advanced SEO Strategies: Integrating Analytics, Usability, Persuasion and Journalism, Site Clinic: Small Changes, Big Results, and The Importance of Usability and Accessibility in Search.

Greg Jarboe, Market Motive Faculty Chair for Online PR will lead several classes including First Timer’s Guide to SES and SEM , Publishers & Agencies: New Business Models for Changing Times, Video Search Engine Optimization: 2009 and Beyond, and News Search SEO

Bryan Eisenberg, Market Motive Faculty Chair for Conversion Optimization will be introducing Entrepreneurs and C-Suite Executives: A Fast-Track to Search Marketing Fluency and teaching Search and the Fear Economy Track: Survival of the Fittest 2.0. Bryan also will speak in sessions Pay Per Conversation, Extreme Makeover: Conversion Edition, and Google Website Optimizer: Radically Improve your Conversion Rate!

Jessica Bowman of SEO In House and Market Motive associate instructor, will be leading several sessions including How to Create a Successful In-house SEO Program and Search Marketing as a Business Activity.

Additionally, Market Motive Founder and SES Advisory Board Member, John Marshall, will Moderate Beyond Googling: Where Will Your Customers Be Searching in Five Years?

We hope to see you all at Search Engine Strategies New York!