Market Motive News

Entering into week eight of the Spring 2009 Market Motive Master Certification program, the candidates are heads down and hard at work.  With their initial training complete, they’ve finished their essays and are now diligently building their final projects.  SEO candidates are crafting an actual website from scratch;  Web Analytics candidates are analyzing data from Avinash Kaushik’s own blog as well as the high-trafficked BrainWaves Toys ecommerce site;  and PPC candidates are busy researching the long tail and building paid search campaigns.

All in all, it’s looking as if Market Motive will churn out another top notch class of new online marketing professionals.  And as with every Market Motive graduation event, stay tuned for something new and different.  Market Motive does not disappoint when it comes to its live events.

In other Market Motive news this week, two workshops are on the docket.  On Tuesday, April 28 at 9:00am PT, Greg Jarboe gets on the mic for his much anticipated Twitter workshop.  Charging well past the basics, Greg will discuss the state of Twitter as a business tool, how companies continue to define its marketing possibilities, and how other well known social media applications are on the move to integrate Twitter-based applications into their own.

The Twitter workshop is part of Market Motive’s FREE workshop series, so even if you’re not a member, make sure you sign up for this one.

And on Friday, May 1, at 12:00 PT, SEO faculty chair Todd Malicoat and Jessica Bowman team up to present their SEO Copywriting workshop.  Part art, part science, well-structured copywriting is at the heart of every successful SEO campaign.

If you haven’t already done so, join the Twitteratti with Greg … and make like a modern day Hemingway with Todd and Jessica at the end of the week.

– Scott Milrad

It’s another busy week at Market Motive where the release of two new training videos, two new courses, and the announcement of two upcoming workshops highlight the docket.

On the new video front, Todd Malicoat—just back from the IM Spring Break search and social marketing conference in Deerfield Creek, Florida—adds an apropos video with the release of “How to Sell Social Media Marketing for In-House SEOs.”

Alongside the traditional faculty video releases, Michael Stebbins and John Marshall join together to film “15 Stupid Things Your Staff Can Do to Derail Your Online Marketing,” the video version of their popular live presentation of the same name from the SMX conference back in February of this year.  For a limited time, this video can be viewed in its entirety FREE on the Market Motive website.

Two new courses also slate the weekly list:  Todd Malicoat’s much-anticipated “Keyword Research for SEO” tops the list, offering SEOs a solid set of tools, tips, and strategies for conducting website keyword research.  The course includes a bonus video:  Malicoat’s “Top 18 Google Search Ranking Factors,” his wildly popular whiteboard video presentation with Rand Fishkin.

Also announced last week is a new course from Market Motive’s PPC faculty, entitled “Bidding for Success,” a comprehensive look at bidding strategies that spans the skill level range from beginner (utilizing Mary Huffman’s “Bidding for Success” training video from her Bumper-to-Bumper beginner series) through advanced bidding formulas from Alan Rimm-Kaufman.  Rarely do we find such a comprehensive range of strategies in the PPC world, so this course is definitely something to check out.

To round out a prolific list of canned content, Market Motive offers two great workshops this week.  On Tuesday, April 14, Mark Evans walks users through an overview of content networks, looking at contextual advertising’s “new look” after an overhaul got rid of fraudulent clicks and irrelevant ad placements.  If this workshop is anything like Evans’ previous calls, there should be some very solid info.

Finally, on Friday, April 17, Bryan Eisenberg gets on the phone to talk about an often-overlooked aspect of landing pages—page copy.  Lost in all the buttons, graphics, and design, page copy is often overlooked.  Join Bryan for what is always an entertaining and informative look at landing pages and conversion.

– Scott Milrad

Market Motive continues to grow its extensive Internet marketing training catalog with a series of new videos and courses last week.  Matt Bailey, Todd Malicoat, and Avinash Kaushik supplied the videos to add to each one’s already impressive library.  And as a side note to what’s becoming a compelling trend at Market Motive, two of the three videos successfully cross over between two disciplines–Malicoat blending SEO with Social Media and Avinash adding PPC campaign measurement into the Web Analytics mix.  As Scott Milrad, Market Motive Director of Online Education, explains, “these cross-over opportunities are a natural extension of our material.  At this point in online marketing, the lines have already been blurred.  Social Media and SEO are connected in multiple ways already…and how do you run a PPC campaign without Analytics measurement?  The cross-over is already there;  we’re just enabling our faculty to venture out and explore those natural combinations.”

New video titles include:

Social Media:  “Blogging for Business, Part 2,” Matt Bailey’s follow-up to his first well-received video on business blogging.
http://www.marketmotive.com/training/tutorials/social-media/blogging-for-business-part-2-matt-bailey.html

In SEO:  “How to Sell Search Marketing for In-House SEOs” is Todd Malicaot’s latest contribution to his own impressive Market Motive library.
http://www.marketmotive.com/training/tutorials/search-engine-optimization/how-to-sell-social-media-marketing-for-in-house-seos-todd-malicoat.html

Finally, Avinash Kaushik contributes another high-quality video with “Paid Search Analytics.”
http://www.marketmotive.com/training/tutorials/web-analytics/paid-search-analytics-avinash-kaushik.html

Market Motive also rolls out two new courses this week to add to their already impressive curriculum.  Matt Bailey and Todd Malicoat come together to create “Site Design & Architecture:  Foundations of Quality SEO,” incorporating Bailey’s “Seach-Friendly Design” analysis and Todd Malicoat’s, “Site Architecture & Taxonomy” training.  Combined with a solid 20-question final test, this course goes a long way to offering a solid foundation for good SEO architecture.

And as another quality addition, Market Motive adds “A Comprehensive Guide to Building Links,” offering SEOs a solid understanding of the link-building  options available to them, including an evaluation of paid link opportunities.  This most certainly fills a much-needed niche in the online marketing world.

All in all, some more great additions to the Market Motive catalog.  And if you’re not already a Market Motive member, you can still tour around the site and see a preview of the new videos and the complete syllabus for the new classes.