Entering into week eight of the Spring 2009 Market Motive Master Certification program, the candidates are heads down and hard at work. With their initial training complete, they’ve finished their essays and are now diligently building their final projects. SEO candidates are crafting an actual website from scratch; Web Analytics candidates are analyzing data from Avinash Kaushik’s own blog as well as the high-trafficked BrainWaves Toys ecommerce site; and PPC candidates are busy researching the long tail and building paid search campaigns.
All in all, it’s looking as if Market Motive will churn out another top notch class of new online marketing professionals. And as with every Market Motive graduation event, stay tuned for something new and different. Market Motive does not disappoint when it comes to its live events.
In other Market Motive news this week, two workshops are on the docket. On Tuesday, April 28 at 9:00am PT, Greg Jarboe gets on the mic for his much anticipated Twitter workshop. Charging well past the basics, Greg will discuss the state of Twitter as a business tool, how companies continue to define its marketing possibilities, and how other well known social media applications are on the move to integrate Twitter-based applications into their own.
The Twitter workshop is part of Market Motive’s FREE workshop series, so even if you’re not a member, make sure you sign up for this one.
And on Friday, May 1, at 12:00 PT, SEO faculty chair Todd Malicoat and Jessica Bowman team up to present their SEO Copywriting workshop. Part art, part science, well-structured copywriting is at the heart of every successful SEO campaign.
– Scott Milrad