Market Motive News

Pay-per-click Advertising expert David Szetela joins Internet Marketing Dream Team as PPC Faculty Chair

Scotts Valley, California (PRWEB) September 30, 2009 – Market Motive announced today that David Szetela of Clix Marketing has joined the SEO/SEM training provider’s faculty. As PPC Faculty Chair, David will be working with Market Motive’s Director of Online Education Scott Milrad to expand the PPC training module. New courses, workshops, training videos and tests will be added to the already highly-regarded curriculum that includes classes from Mary Kingsley Huffman and Alan Rimm-Kaufman, among others. An overview of the PPC courses can be found at Market Motive.

Faculty Comprises Who’s Who of Internet Marketing:
David is an exciting addition to an all-star group comprised of such industry luminaries as Todd Malicoat, SEO-PR’s Greg Jarboe, Bryan Eisenberg, Site Logic’s Matt Bailey and Jennifer Laycock, and analytics leader Avinash Kaushik. The Dream Team delivers online courses, project evaluation, consultations and online workshops that teach the latest Internet marketing concepts and best practices.

About David Szetela:
When David Szetela speaks, people listen. He’s frequently heard at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, not to mention on his weekly radio show “PPC Rockstars” at WebMasterRadio.fm. David founded Clix Marketing, one of the few agencies paid according to their performance, after more than two decades as an executive at Apple Computer and Ziff-Davis Publishing. He’s active in the Search Engine Marketing Professional Organization (SEMPO) and is the author of two lessons in SEMPO’s Advanced Search Advertising course. He’s been published in Search Engine Watch, Profitable PPC, the SEW Blog, and Search Engine Land. His Wiley/Sybex book, “PPC in One Hour a Day”, will be published in early 2010. His Wiley/Sybex book, “PPC in One Hour a Day”, will be published in early 2010. Members of Market Motive will be able to take advantage of David’s expertise as he gives the inside scoop on the design, launch and optimum conversion of successful PPC campaigns.

“David’s expertise in PPC and paid search will be a huge asset to Market Motive’s members,” said Michael Stebbins, CEO of Market Motive. “Those who have listened to his podcast, read his articles or heard him speak know the depth of his expertise, and how eager he is to share his passion. We’re thrilled to have David joining the faculty at Market Motive.”

How Market Motive Works:
Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the top seven online marketing consultants.

“The Market Motive courses turned out to be a very good fit for me,” said Barbara Young, Founder, Crazy4Clipons, retailer of contemporary clip earrings. “I learn by doing. so they gave me a comprehensive historical view on why things work the way they do, why certain techniques may work better than others and how to accommodate these techniques based on different environments. To me, their value was providing me with a solid base of where SEO came from, how it has evolved and how to take advantage of it by using solid, proven techniques. They gave me the opportunity to put those techniques to work and I was able to discuss and debate the rationale for all my decisions. Overall, it is a very good learning experience.”

About Market Motive:
Market Motive provides internet marketing certification courses via web-based video and live interaction with recognized industry leaders.

Course prices range from $299 for basic courses to $3500 for a 90-day master certification program that includes graded projects, a live webcast graduation and endorsements from the top authors, speakers, and thought-leaders in internet marketing.

Annual and monthly memberships are available to groups and individuals for training updates and ongoing consultations with the top seven internet marketing consultants.

The company also provides consulting services to a limited number of clients.

Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369