Market Motive News

Internet Marketing Training provider seeks live business sites for free evaluation in conjunction with conversion optimization training program.

Scotts Valley, California – (PRWeb) – December 08, 2009 – Market Motive, a web-based Internet Marketing Training and Certification provider, announced today that Optimization Faculty Chair Bryan Eisenberg is seeking live websites for evaluation and testing as part of the launch of the new Conversion Optimization program.

Eisenberg will assign students the selected websites as part of their coursework in the new Conversion Optimization Master Certification program. As students learn to assess issues of usability, customer persona identification, and maintaining consistent “scent” through the conversion process, Bryan will work directly with them, making recommendations to increase conversion.

Eisenberg opened the submission period Monday, December 7th at the Search Engine Strategies Chicago Conference during his presentation “20 Secrets of Top Converting Websites”.

The results will be featured at SES New York in March 2010 during a live peek at Market Motive’s Master Certification dissertation defense, in a public webinar, and on the Market Motive website.

“This is an unprecedented opportunity to have your website evaluated by the best in the business,” said Michael Stebbins, CEO of Market Motive. “Bryan’s expertise in the field of conversion optimization is unparalleled, and the value to the owners who get their sites included in the program is immeasurable. Historically, implementing Bryan’s recommendations have increased conversions and revenues dramatically.”

Owners interested in having their sites considered for the program should submit sites to the Market Motive website.

Bryan Eisenberg a sought after consultant and bestselling author

Bryan Eisenberg, Conversion Faculty Chair at Market Motive, is the bestselling author (with Jeffrey Eisenberg) of “Waiting For Your Cat To Bark”, “Always Be Testing” and “Call To Action”, co-founder of Future Now, Inc, on the Advisory Board of SES, and a respected consultant and speaker.

How Market Motive Works:

Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.

“Take the fundamental e-marketing books of our time and mix it in with the content that you get at the big 3 interactive marketing conferences, it still wouldn’t match the quality or value of this program,” said Mark Bietz, Marketing Director at Rasmussen College. “The difference is faculty interaction and their desire for students to learn the material. The cost of paying the entire Dream Team a consulting retainer for three months would be in the hundreds of thousands of dollars, however, the type of experience you get is comparable, and at a fraction of the cost.”
About Market Motive

Market Motive provides Internet Marketing Training and Certification courses through web-based videos, weekly live webinars, online testing, and consultations that teach the latest Internet Marketing concepts and best practices. Certification courses are available in a variety of Internet Marketing disciplines.

The Master Certification curriculum includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in internet marketing. Ongoing memberships are available to groups and individuals for training updates and sessions with the top internet marketing consultants.

The company also provides consulting services to a limited number of clients. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369

Web-based education group opens Internet Marketing Training webinar series to the public for December

Scotts Valley, California (PRWeb) November 25, 2009 – Market Motive, a web-based Internet Marketing Training and Certification provider, announced today that its entire December webinar series will be offered free to the public.
Each month at least one webinar is open to the public, but this month the entire series will be made available. The December series covers Social Media marketing, tools for measuring mobile analytics, designing tests for conversion optimization, managing keyword lists and ad groups, and competitive analysis.

The schedule of free Internet Marketing Training webinars can be found at the Market Motive website.

Market Motive offers web-based training and certification in a variety of Internet Marketing disciplines, through online courses, project evaluations, consultations and webinars that teach the latest Online Marketing concepts and best practices.

Faculty Comprises Who’s Who Of Internet Marketing
The free December series will be hosted by Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing”; Avinash Kaushik, author of “Web Analytics: An Hour A Day”; Bryan Eisenberg, author of “Waiting For Your Cat To Bark”; David Szetela, author of “Pay Per Click Search Engine Marketing an Hour a Day”; and Stuntdubl’s Todd Malicoat, respected consultant and speaker.

“Every month we like to offer at least one free webinar,” said Michael Stebbins, CEO of Market Motive. “This is the first time we’ve offered the whole series for free. It’s a great way for us to say thanks for a terrific year, and to introduce our growing curriculum and expert faculty to a wider audience.”

How Market Motive Works:
Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices.  After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.

“Take the fundamental e-marketing books of our time and mix it in with the content that you get at the big 3 interactive marketing conferences, it still wouldn’t match the quality or value of this program,” said Mark Beitz, Marketing Director at Rasmussen College. “The difference is faculty interaction and their desire for students to learn the material. The cost of paying the entire Dream Team a consulting retainer for three months would be in the hundreds of thousands of dollars, however, the type of experience you get is comparable, and at a fraction of the cost.”

About Market Motive
Market Motive provides Internet Marketing Training and Certification courses via web-based video and live interaction with recognized industry leaders.  Certification courses are available in a variety of Internet Marketing disciplines.

The structured curriculum includes web-based training videos, graded projects, weekly live webinars and online testing.  Master Certification includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in internet marketing.  Ongoing memberships are available to groups and individuals for training updates and consultations with the top internet marketing consultants.

The company also provides consulting services to a limited number of clients.  Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369