Online marketing educator proud to have two faculty members speaking at SES London conference.
Scotts Valley, California (PRWeb) February 05, 2010 – Avinash Kaushik and Bryan Eisenberg, both with Market Motive, will provide the keynote speech at the 2010 Search Engine Strategies London.
Kaushik and Eisenberg, Faculty instructors with web-based Internet marketing training provider Market Motive, are both respected authors and thought leaders in the area of web analytics and conversion improvement.
“We’re very excited to have both Avinash and Bryan opening the conference in London,” says Matt McGowan, Publisher & Head of US at Incisive Media. “They’re both highly respected, and really at the bleeding edge of new tools and new thinking in their specialties. I’m looking forward to hearing what they have to say, and our attendees will walk away with plenty to think about and implement following the conference.”
“We’re passionate about teaching,” says Michael Stebbins, CEO of Market Motive. “Having faculty who are recognized and influential in the industry means we’re delivering the best possible education to our students. And that’s always been our priority.”
Kaushik, a Market Motive co-founder and Web Analytics Faculty Chair, will open the conference February 16th with his keynote “Analytics 2010 – Driving the Data”. He’ll explain why web professionals should forget everything they know about analytics, and discuss the new rules for a new decade. Kaushik is the best-selling author of “Web Analytics: An Hour a Day” and “Web Analytics 2.0”, as well as the Analytics Evangelist at Google.
February 17th will be anchored by Eisenberg’s keynote, “Retain and Attract: Using Segmentation to Achieve Different Goals Among Different Web Audiences”. He’ll be joined by Digg.com’s Sherry Lin as they discuss why user segmentation is critical to every online marketing strategy. Conversion Chair at Market Motive, Eisenberg is also the NY Times bestselling author of “Call to Action”, “Waiting For Your Cat to Bark” and “Always Be Testing”.
Market Motive provides web-based training in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization. The strength of the program is not just the in-depth curriculum, but the personal involvement and passion of the industry’s top thinkers.
Faculty Comprises Who’s Who Of Internet Marketing
Market Motive faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Google Analytics Evangelist and author of “Web Analytics 2,0”; Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing”; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of the soon to be released “Pay Per Click Search Engine Marketing an Hour a Day”; Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and recognized authority on search engine marketing; and Greg Jarboe and Jamie O’Donnell of Online PR, pioneers and leading authorities on online publicity.
How Market Motive Works:
Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.
The structured curriculum includes web-based training videos, graded projects, weekly live webinars and online testing. Master Certification includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in internet marketing. Ongoing memberships are available to groups and individuals for training updates and consultations with the top internet marketing consultants.
About Market Motive
Market Motive offers web-based training and certification in a variety of Internet marketing disciplines, through online courses, project evaluations, consultations and webinars that teach the latest Online Marketing concepts and best practices.
The company also provides consulting services to a limited number of clients. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.