Scotts Valley, California (PRWeb) August 27, 2010 – Houston Community College builds its new Internet Marketing Trained Professional program around Market Motive curriculum
Houston Community College (HCC) wanted to launch a first-of-its-kind Internet Marketing Trained Professional (IMTP) program. But they needed a recognized core curriculum to build the unique program around. They found it in Silicon Valley’s Market Motive, a leading curriculum developer and online training provider that specializes in online marketing training and certification programs.
IMTP lead instructor Tom King, President and CEO of Houston’s Forward Marketing and the founder of the Houston Internet Marketing Society, is excited about the partnership. “We wanted to create an internet marketing training program that provides the best knowledge-based certifications available. That’s where Market Motive comes in. Their online marketing curricula are the finest in the marketplace, and are the core of the Houston College Internet Marketing Trained Professional program.”
The Market Motive curricula offer comprehensive video-based lessons on Search Engine Optimization, Web Analytics, Conversion Optimization, Social Media Marketing, Pay Per Click Advertising, and Online PR. The lessons are presented by industry leaders and best-selling authors, and are frequently updated to reflect changes in the marketplace.
This isn’t the first high-profile educational institution to integrate Market Motive’s video-based online marketing training curriculum. “Our training videos have been a part of the Internet Marketing Program at Rasmussen College for some time now,” says Michael Stebbins, co-founder of Market Motive. “And that’s just one of the many educational partnerships we’ve forged. Our goal has always been to provide quality online marketing training from industry experts to as many students as possible. Partners like Forward Marketing and Houston Community College make that a reality and we couldn’t be more pleased.”
Students of the HCC program will also receive two month’s access to Market Motive’s entire online marketing training video library, classroom instruction from working professionals, and skills-based certifications. It promises to be the most comprehensive program of its kind in the country.
Faculty Comprises Who’s Who Of Internet Marketing
Market Motive’s Dream Team faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Google Analytics Evangelist and author of “Web Analytics 2,0”; Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing”; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of “Pay Per Click Search Engine Marketing an Hour a Day”; Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and recognized authority on search engine marketing; and Greg Jarboe and Jamie O’Donnell of Online PR, pioneers and leading authorities on online publicity.
How Market Motive Works:
Members view online courses and interact with the all-star faculty to learn the latest internet marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.
The structured curriculum includes web-based training videos, graded projects, weekly live webinars and online testing. Master Certification includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in internet marketing. Ongoing memberships are available to groups and individuals for training updates and consultations with the top internet marketing consultants.
About Market Motive
Market Motive provides web-based training in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization. The strength of the program is not just the in-depth curriculum, but the personal involvement and passion of the industry’s top thinkers.
The company also provides consulting services to a limited number of clients. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit www.marketmotive.com or call (831) 706-2369.
About Forward Marketing and HCC
Tom King is the President and CEO of Forward Marketing. Forward Marketing is a full service Internet marketing firm based in Houston, Texas that helps aggressive companies “reboot their business” through Internet marketing. Forward Marketing also maintains the Houston Internet Marketing Society and Houston Website Builder community websites.
Forward Marketing was founded by 1990s syndicated computer talk radio and Internet marketing instructor Tom King. For more information visit www.forwardm.com.
Drawing students from near and far, Houston Community College mirrors the diversity, openness and opportunity of the world-class city that is Houston. Since its opening in 1971, more than 1.3 million students have improved their lives through education and training obtained from HCCS. Learn more at www.hccs.edu.