Market Motive News

Planning to attend this year’s Search Engine Strategies New York? You should. We’ll be there on the floor, with our fancy new booth. Stop by, check it out, and say hello.

Of course, our world-class faculty will be well represented at SES New York. A quick review of the SES program shows that Market Motive Faculty and students will be moderating, speaking, or presenting in a variety of sessions.

You’ll learn to turn more visitors into customers when Bryan Eisenberg, our Conversion Faculty Chair, and Tim Ash reveal the Conversion Tools of the Master Craftsman … or catch Bryan moderating the panel Channel Surfing: Measuring Profit & ROI Across Channels.

Great PR is all about great content. Find out just what it takes from our Online PR Faculty Chair Greg Jarboe, and Byron White, as they reveal the secrets to Developing Great Content. Plus you’ll have two more chances to see Greg during Social Media Solutions on a Budget and Search, PR and the Social Butterfly, where he’ll be moderating.

Struggling to maintain contact with your PPC prospects? David Szetela, our PPC Faculty Chair, will be on the panel with Dax Hamman and James Colborn, answering the question Is Retargeting/Remarketing Right For You? He’ll also be moderating What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo Search Alliance. You can’t afford to miss out on that one.

If you’re kicking off a new web project, try the Analytics RX: Diagnosis and Recovery clinic, where Matt Bailey, our Internet Marketing Studies Faculty Chair, will show you where to begin evaluating a new site and how to define your project’s top priorities. And as if that’s not enough, he’ll be joined by Ulli Muenker, and Jim Yu for the discussion Meaningful SEO Metrics: Going Beyond the Numbers.

Want to know the impact Market Motive training can have on your career? Market Motive Conversion graduate Noran El-Shinnawy, now the Internet Marketing Manager for Acquisio, will be on the DMEF panel talking about the importance of ongoing online marketing education and what Market Motive has done for her career. Plus, she’ll be speaking on Social Media Metrics, explaining how to measure your social media efforts and tactics to refine your strategy.

Our students and graduates find SES to be a great place to get together, meet face-to-face, expand their knowledge, and forge new and lasting industry relationships. We’re sure to be seeing more than a few of you there. If you’re a Market Motive student or grad, that’s all the more reason to stop by the booth … we’d love to hear how your Market Motive courses have helped you, your company, and your clients.

There’s plenty to do at SES New York … it’s five solid days of valuable online marketing education, workshops, clinics and events. We know you’ll be busy, but we hope you’ll make it a personal goal to find us all and say hello. We’d love to see you there.

Market Motive’s Online Marketing Training And Certification Brings Cutting-Edge Techniques And Enhanced Skills To Marketing Agencies And Consultants

Scotts Valley, California (PRWeb) March 17, 2011 – When marketing professionals want to hone their craft or add new skills to their resumes, they turn to Market Motive’s Online Marketing Training and Certification.

From Micro Blogging to Local Search to Mobile, the constant evolution of online marketing requires marketers to stay up to date, and invest in continuous online marketing training. Forward thinking companies and individuals who are dedicated to continuous education reap great benefits … and so do their clients.

As Online Marketing Manager for Rasmussen College, Market Motive’s advanced training helped Mark Bietz to hone in on channel strategies and provide better web experiences for students. It also recently helped him move into a new position as Vice President of Marketing for BuyFun.com, which owns a suite of websites that provide costumes and accessories for individuals, schools, celebrities, and major film and television productions.

“Market Motive has helped immensely in my career,” says Bietz. “ At BuyFun.com, I lead all of the marketing efforts and focus on digital strategy. Through my training I gained an in-depth knowledge of analytics as well as grew my network with some key industry players and fellow students. I plan to use my Market Motive training further with BuyFun.com to refine our analytics practices in order to support our marketing channels and overall business development initiatives.”

What started as just two team members has expanded to include more than 60 full-time and hundreds of part time and seasonal team members who thrive in the company’s fun-loving culture. BuyFun.com has enjoyed a 900% growth rate over the last four years. In 2008, the company acquired the domain HalloweenCostumes.com and, in 2011, launched T-shirts.com. BuyFun.com has also expanded into the realms of tuxedos and toys. Partnerships with popular musicians and brands such as KISS allow the company to produce exclusive products.

BuyFun.com operates from a 50,000 sq. ft. building that houses the main warehouse and offices. With its ever-increasing ownership of websites, licenses, and products, BuyFun.com will move into an even larger space later in the coming months.

It falls to Bietz to build a team of passionate marketers with clear and common goals, and a marketing strategy that drives that growth. “It’s my job to develop strategies and match our marketing team with initiatives that overlap their interests and to provide them with the necessary tools and training to excel. Whether it’s in analytics, PPC, SEO, database marketing, or social media, we all have the same goal of making our brands and products known throughout the world.” And his Market Motive experience will be a big part of that initiative.

Manjula Higginbotham, eCommerce Consultant and Implementations Manager at leading shopping cart provider AmeriCommerce, credits Market Motive for helping with her recent ascent to Partner. “I am now a partner at the company … I personally attribute my growth in the field to Avinash Kaushik and in turn Market Motive. I have learned a lot from his books and blogs, and the video training I’ve gotten from the courses.”

As Associate Media Director with media planners and buyers Thayer Media, Chessie Little is responsible for media strategy, and she’s the company SEM/PPC and web analytics guru. Yet even with all that experience, she found training at Market Motive to be both challenging and enlightening.

“I’ve been working in my industry for 15 years and hadn’t done any real coursework since college until the Market Motive course. Granted, I’ve been to many, many seminars, roundtables, summits, etcetera, but those all just review high-level theories … Market Motive actually teaches the super-granular detail of how to apply something to your everyday world and make it work better. The Web Analytics course is incredibly demanding and makes you learn to bend your mind around what are sometimes really tough concepts and push yourself to look at them in meaningful ways. But I can also say that it’s so incredibly rewarding to go through that mental yoga and come out on the other side with such a thorough understanding!”

Little says even experienced marketers need to stay open to new ideas if they want to truly excel. “My piece of advice is to let yourself be humble when you’re in the process of learning. The knowledge you have from your lengthy career positions you to use new ideas in a proactive way and contribute immense value, but you have to be willing to be vulnerable and look at things differently than you have before. If you fight against learning a new skill or way of thinking, you will struggle … surrender yourself to truly embracing knowledge and you will flourish!”

Market Motive provides faculty-guided training and certification in SEO, Web Analytics, Social Media Marketing, Pay Per Click Advertising, and Conversion Optimization. The certification is well-respected in the industry, and enhances the curriculum vitae of even the most experienced professional.

Students have come to Market Motive from SalesForce.com, Entrepreneur Magazine, Microsoft, and BusinessWire. Others have gone on to successful positions with companies like Ask.com and Acquisio. More than one student has been recruited prior to graduation, but they still see the semester through … at the insistence of their new employers.

“We couldn’t be more proud of our students’ successes,” says Scott Milrad, Director of Education at Market Motive. “I come from a traditional education background, and we’ve worked hard to create an online learning environment that ensures our students get a sense of community, a structured curriculum, and real faculty guidance. We get to know our students, and they get to know one another. They graduate with a certification and a new set of industry relationships.”

Agencies, corporate groups, and private contractors can only benefit from cutting-edge, industry recognized training and certification. Market Motive’s online marketing training courses are endorsed in part by Rasmussen College, the Direct Marketing Association, Search Engine Journal, and Search Engine Strategies. The next Online Marketing Master Certification Course starts April 11th.

During the 90-day semester, students follow a structured curriculum made up of streaming video lessons (Market Motive constantly updates videos to stay on the cutting edge of the industry), quizzes, exercises, live webinars, a 24×7 forum frequented by faculty, grads, and other students, and weekly conference calls with the faculty. The program culminates in a real-world final project, peer feedback from other students, and a faculty panel defense.

If you’re between jobs and finances are tight, don’t let that stop you. Federal Funding for online marketing training is available for qualifying students.

Faculty Comprises Who’s Who Of Online Marketing

Market Motive’s Dream Team faculty is made up of bestselling authors and speakers, including Avinash Kaushik, Analytics Evangelist at Google and author of “Web Analytics 2.0”; Jennifer Laycock, author of “The Small Business Guide to Search Engine Marketing”; Bryan Eisenberg, New York Times bestselling author of “Always Be Testing”; David Szetela, author of “Pay Per Click Search Engine Marketing: An Hour A Day”; Stuntdubl’s Todd Malicoat, respected SEO authority and speaker; Matt Bailey, Founder of SiteLogic and author of “Internet Marketing: An Hour A Day”; and Greg Jarboe of Online PR, leading authority on online publicity and author of “YouTube And Video Marketing: An Hour A Day”.

How Market Motive Works:

Members view online courses and interact with the all-star faculty to learn the latest online marketing practices. After testing and certification, continuing members stay current via consultations and interactive workshops with the online marketing industry’s bestselling authors and speakers.

The structured curriculum includes web-based training videos, graded projects, weekly live webinars and online testing. Master Certification includes a dissertation defense, live webcast graduation and endorsements from the top authors and thought leaders in online marketing. Ongoing memberships are available to groups and individuals for training updates and consultations with the top online marketing consultants.

About Market Motive:

Market Motive provides web-based training in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization. The strength of the program is not just the in-depth curriculum, but the personal involvement and passion of the industry’s top thinkers.

The company also provides consulting services to a limited number of clients. Market Motive was founded in 2007 by Michael Stebbins, John Marshall, and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit marketmotive.com or call (831) 706-2369.

The online marketing industry knows that our esteemed Market Motive faculty are the experts; and they continue to make headlines. The latest? The Wall Street Journal says that:

…whether [Twitter] can live up to its multibillion-dollar appraisal depends on the likes of David Szetela, who holds the purse strings of numerous small and medium-sized advertisers.”
Read the entire article…

That’s why Twitter gave David beta-test access to their new advertising tools, and let him have his way with them.

To find out what David learned, view the recording of our recent webinar: Twitter Advertising – Get the First Mover Status with Promoted Tweets and Accounts.

It’s business-critical information for anyone wanting to take advantage of Twitter’s vast and growing audience of engaged users. And it’s business-critical for Twitter too, if they want to capture more of their competitors’ market share. As the Journal says:

Small and mid-sized advertisers are the ones that propelled Google’s search-ad growth during the last decade and they are also boosting Facebook’s growth.”

And of course, small and mid-sized businesses are among the folks that David excels at helping. His PPC training and certification courses at Market Motive have given scores of business owners the skills and confidence they need to succeed at online advertising.

Chances are, you’re holding your own purse strings. If so, PPC training with David Szetela can show you how to protect your advertising dollar by getting the most out of your PPC campaigns.

But you don’t need to be a member to find out what David learned about Twitter’s new advertising programs. Just check out the recorded webinar.

You can thank us later.