Market Motive student project results in a 52.8% increase in conversions for the New York Public Library
We love our students’ success stories… especially success stories that include helping non-profit institutions.
Patricia Hader (@patriciahader), Senior Marketing Manager at Intel and a Market Motive Master Certified graduate, chose to use her final project in Bryan Eisenberg’s Conversion Optimization Master Course as an opportunity to help the New York Public Library.
Patricia set up an A/B test of the library’s newsletter opt-in form. Working with the library’s eCommunications Manager Johannes Neuer, she used Google Website Optimizer to set up and track the test. Boasting an improved “Stay up-to-date” headline, a sample newsletter, and a list of benefits, the redesign resulted in a whopping 52.8% increase in conversions.
To top it off, the test was featured today on the popular website “Which Test Won“, where visitors are asked to vote for which version of the form they think was the winning design.
Congratulations, Patricia. We’re always happy to hear that our students are not only having success, but that they’re able to pay it forward.
*image: WhichTestWon.com
Spread the Word
del.icio.us Digg Reddit Google Slashdot StumbleUpon Technorati
