SES NY is here, and we’ll be there! We hope you’ll be joining us. If you’ve ever wanted to shake hands with some of the faculty members you’ve been spending hours online learning from, now is your chance. You can meet Avinash Kaushik, Jennifer Evans Cario, Greg Jarboe, Matt Bailey, and Bryan Eisenberg at our booth (#500) and in their sessions.
Our faculty will be giving away and signing copies of their bestselling books. You can find them at the Market Motive booth at the following times:
Avinash Kaushik: Tuesday, March 20 from 10:30-11:00am
Matt Bailey: Tuesday, March 20, from 2:45-3:45pm
Greg Jarboe: Wednesday, March 21, from 10:00-11:00am
Bryan Eisenberg: Wednesday, March 21 from 11:00-12:00am
You can also see the faculty in action during their sessions throughout the week:
Business Optimization in a Digital Age – Avinash Kaushik
Tuesday, March 20 from 9:00-10:00am
We were promised that Marketing one day would become rocket science. Well, we are almost there! Search continues to become more complicated, and more exciting. Then there’s Social and Email and Display and Video and… so many more things. It is hard to understand how to do one thing right, much less try to do all of them right. In his exciting keynote Avinash will share his unique perspective on balancing multiple media channels, leveraging super awesome metrics, grounding your digital existence in driving economic value, and leveraging the Clear Line of Sight model to ensure you are optimizing across all four of the most important business drivers (come to the keynote to learn which four!).
The Psychology of Social Commerce (Do Not Be Afraid!) – Jennifer Evans Cario
Tuesday, March 20 from 1:15-2:15pm
To market effectively in today’s social commerce world, you must understand how your potential customers are behaving online. How well do they see and understand your product information? Just how important are those online product reviews? How do social rules and subconscious needs figure into the mix? How do the buying habits of family and friends influence potential buyers? What explains the popularity of the discount member sites? How do you overcome the repeat “trusted brand” purchase? How do you capitalize on the consumer trend of sharing good deals within the community? It sounds like a lot to cover but in this jam-packed session you will have all of this demystified for you by our esteemed panel of social commerce experts!
The Basics of SEO – Matt Bailey
Tuesday, March 20 from 1:15-2:15pm
Search has one of the lowest customer acquisition rates, simply because it is a “pull” medium, allowing people to find you when they need you. Search engine optimization will help you position your website properly to be found at the most critical points in the buying process. This SEO overview, in clear non-technical language, will help you understand:
• What the search engines are looking for
• How the principle of building your site for your customers will also please the search engines
• The latest optimization trends
• The best practices necessary to make an immediate impact on your internet presence and website profitability
Social Media Solutions on a Budget – Jennifer Evans Cario
Tuesday, March 20 from 2:45-3:45pm
Don’t be frustrated by the overwhelming world of social media marketing! You don’t have to be a Fortune 500 company to be social media relevant. Getting your company or organization started with social media doesn’t have to be a pricey proposition. There is a wealth of great free to low-cost tools and strategies that can have you up and running in no time. By leveraging these great resources, you can use social media to drive new business, create awareness, and become engaged with your target audience. You’ll learn how to:
• Take advantage of great free and low-cost tools that cover managing conversations, measuring reach and engagement, and developing/publishing great content.
• Leverage lesser-known social media channels to increase exposure and reach.
• Create great social media friendly content to build trust and authority inexpensively.
Housekeeping for SEM – Matt Bailey
Tuesday, March 20, from 4:00-5:00pm
This session, originated by our Audience Choice contest winner, will explore the logistics of tracking and organizing your SEO and PPC accounts. Some things should be done daily, some weekly and others only periodically. But how do you know which is which? This well organized team of experts will show you the way and will arm you with a full array of systems, processes and best practices for keeping your SEM house in order including:
• When and how often to pull ranking reports
• The best way to organize ad groups
• How often ad copy should be tested
• When search term reports should be pulled
• The correct amount of time to devote to link building
Anatomy of the Perfect Landing Page: Design Elements Exposed – Bryan Eisenberg
Wednesday, March 21, from 11:15-12:15pm
Landing pages have become an important part of the marketer’s toolbox. To create effective landing pages, you should understand the anatomy of a landing page and make it a part of your landing page and optimization framework. Bryan Eisenberg, who has optimized thousands of landing pages over the years, will reveal a simple framework for understanding the ten key elements of a landing page and where and how you can use landing pages effectively and efficiently. You’ll also learn his three-step formula for making each of your key landing page elements perform the way it should.
Landing Page Optimization – Bryan Eisenberg
Wednesday, March 21, from 2:30-3:30pm
Getting someone to come to your website is only half the battle. Once visitors arrive, the landing pages are a crucial component in moving them to act. If your conversion rate is too low, you are literally turning away business. This session will give you a crash course in how to tune and tweak your key web pages to get the conversion.
Next Gen YouTube Marketing – Greg Jarboe
Wednesday, March 21, from 4:00-5:00pm
The Internet’s second most popular search engine can be a tough Tube to crack, but not with this advanced team of video SEOs and marketers. Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign? This session will answer these questions and more by sharing successful video marketing case studies, specific advanced optimization tactics, and YouTube networking advice that can help boost your next video marketing projects to the next level.
Insider Tips for Ad Optimization – Bryan Eisenberg
Thursday, March 22, from 10:45-11:45am
Can changing just a couple of words in an ad really account for a 115+% lift in clickthroughs, conversions and more? Want to know why your image on Facebook is turning people off from clicking on your ad? Are you hungry to learn what you need to do to consistently improve your online advertising performance? In this session you will learn:
• Insider tips for improving your ads
• The secrets to improve your advertising on Google, Facebook and other platforms
Check the program for the locations of these sessions. Don’t miss your opportunity to learn from some of the very best in the business. And be sure to stop by Market Motive’s booth to say hello and tell us what gets you excited about online marketing!