Market Motive News

August 27, 2008

Market Motive Adds Search Marketing Certification to Online Training Courses

Filed under: Search Marketing Training — Michael Stebbins @ 9:01 pm

Initial training courses and certification will cover search engine optimization, web analytics and paid search

Scotts Valley, California (PRWeb) August 28, — Market Motive announced that it will provide search engine marketing certification in addition to its online training courses. Initial training classes and certification will cover search engine optimization, web analytics and paid search and begin at $299 per person.

Market Motive addresses the growing need for staff training by providing online training video classes that are coupled with live webinars and workshops and direct Q&A sessions with the top authors, speakers and consultants in the industry.

“No longer exclusive to a few, SEO literacy is becoming a requirement for all marketing and web development staff,” said Michael Stebbins, CEO and co-founder of Market Motive, “All employees and contractors that can affect outbound messaging, advertising or web design must understand the basics of how their actions will affect search engine results.”

Market Motive has recruited what many agree is the ultimate Internet Marketing Dream Team to teach the following subjects:

* Bryan Eisenberg on Conversion Optimization
* Greg Jarboe & Jamie O’Donnell on Online Publicity & Universal Search
* Dr. Alan Rimm-Kaufman on Paid Search / PPC
* Matt Bailey on Social Media & Site Usability
* Avinash Kaushik & John Marshall on Web Analytics
* Todd Malicoat on Search Engine Optimization

Additional training is provided by contributing associates:

* Mary Huffman & Mark Evans from Ionic Media
* Jessica Bowman from
* Tim Ash from Site Tuners

The company will offer two levels of search engine marketing certification. The “Practitioner” track is designed for marketers, writers, designers and web developers that must understand and apply the basics of search marketing. The Practitioner certification will be included with at the $299 monthly membership level. Existing members will automatically have access to practitioner-level testing and certification at no extra cost. Information on the Practitioner certification may be found at

A more comprehensive certificate, “Master Consultant,” will be awarded to members who pass more stringent testing and a peer review by the Internet Marketing Dream Team. At $3500 per person, the training spans 30-60 days depending on ability.

Market Motive is now accepting applications for the first group of candidates for Master Consultant certification at

About Market Motive

Market Motive provides search marketing certification and training, conference calls and direct Q&A with the top six internet marketing consultants on a membership basis. Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit or call (831) 706-2369.

1 Comment »

  1. [...] Motive has added Search Marketing Certification to its online [...]

    Pingback by Pilgrim’s Picks for August 28 - Book Contest Winners Announced — August 28, 2008 @ 6:38 am

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