The Certification curriculum is made up of six discipline-specific sub-courses, each with its own final test. You’ll gain a comprehensive overview of online marketing, and finish with a solid understanding of not only how each discipline works, but how the disciplines work together.
It’s the perfect course for managers who need to speak intelligently with all departments; small business owners who need to confidently work with marketing contractors; and marketers who want a firm foundation before launching into a specialty course.
You’ll be armed with enough information to confidently discuss each area of online marketing with clients, contractors and team members.
Fundamentals short courses cover specific niche areas of interest at a primer level.
Matt is the founder and president of SiteLogic, and the author of “Internet Marketing An Hour A Day”. He also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences. As one of the conference’s highest-rated speakers, he presents at the Search Engine Strategies Conferences around the world.