Foundations of Digital Marketing Course

A Comprehensive Overview

Welcome to our most popular course. The Foundations Course is the required starting point for many of our agency and enterprise groups.

It’s also the perfect primer for managers  and business owners who need a sound understanding of a variety of disciplines.

The course is made up of eight mini-courses, providing learners with core concepts, context, and vocabulary.

Pass any six of the mini-courses, and earn your Foundations Certification.

foundations of digital marketing course

Test Drive The Foundations Course

We’ve made the introduction video for each of the mini-courses available here, free.
Go ahead, check ‘em out. It’s like a complete digital marketing primer, no charge.

Web Analytics

Don’t make expensive business decisions based on hunches. Make data your strongest tool.

  • Introduction to Web Analytics
  • Key Performance Indicators
  • Segmentation
  • Qualitative Data
  • Experimentation & Testing
  • Competitive Intelligence
  • Campaign Tracking
  • Organization
  • Multi-Channel Attribution

web analytics foundations course

social media sample training video

Social Media Marketing

Engage your customers where they live. Build trust, relationships, conversations.

  • Introduction to Social Media
  • Making a Message Stick & Spread
  • Social Media Channels
  • Engaging with Influencers
  • Listening & Reputation Management
  • Social Media Measurement
  • Integrating Social Media with Other Disciplines

Search Engine Optimization (SEO)

There are six billion Google searches every day. You should be there.

  • Introduction to SEO
  • On-Page Optimization
  • Off-Site Optimization
  • Duplicate Content
  • Keyword Research & Competitive Intelligence
  • Design & Architecture
  • Local SEO
  • SEO Measurement
  • Algorithm Updates & SEO Changes
  • Integrating SEO with Other Disciplines

seo foundations course

ppc foundations course

Pay Per Click (PPC) Advertising

Target your prospects based on their interests and online behavior.

  • Introduction to PPC
  • Account Hierarchy
  • The Buying Funnel
  • The PPC Auction
  • PPC Targeting Options
  • Keyword Research
  • Creating Compelling Ads
  • Measuring Goals & Bidding Options
  • PPC Audit

Conversion Optimization

Understand what motivates your customer, and compel them to convert.

  • Introduction to Conversion Optimization
  • Building Momentum
  • Understanding Personas
  • Landing Pages
  • Copywriting
  • Designing for Conversion
  • The Conversion Trinity
  • Integrating Conversion with Other Disciplines

conversion optimization sample training video

email marketing foundations course

Email Marketing

Harness email’s power to nurture relationships with prospects and customers.

Content Marketing

Content provides genuine value, and positions you as a trusted adviser.

  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Tactics
  • Social Media Platforms
  • Content Marketing Budget & Measurement

content marketing foundations course

mobile marketing foundations course

Mobile Marketing

Mobile spend is expected to hit $31.1 billion by 2017. The marketer who knows how to leverage mobile, and can keep up with its explosive growth, will own their audience.

  • Introduction to Mobile Marketing
  • Mobile’s Role In the Integrated Marketing Mix
  • How to Find and Communicate with Your Mobilized Target Audience
  • The Mobile User’s Expectations
  • The Importance of Permission, Personalization, and Relevance
  • Mobile’s Rules, Regulations, and Best Practices
  • Staying Abreast of Ever-Changing Technologies
  • Mobile Marketing Measurement
manager's training dashboard

Team Training Made Easy

Managing an agency or in-house marketing group? Getting your whole team up to speed is easier than ever.

  • No conference fees, no travel, no time away from work.
  • Courses targeted to multiple proficiency levels.
  • Powerful Manager’s Dashboard; Monitor progress, ensure ROI.
  • Improve onboarding; Get new-hires productive faster.
  • Expand team expertise; Bring critical skills in-house.
  • Deep discounts on groups of 10-10,000.
Learn More About Team Training

Thousands Of Marketers Trust Market Motive

Lorna Li

Senior Social Media SEO Manager, SalesForce

“Now that everyone knows what the SEO factors are, we are making clear decisions that boost our online presence collectively as a team.”

Phil Leacock

Director of Digital Marketing, Sears Home Services

“It has made a huge difference of my understanding of what needs to get done.”

Sean Kainec

Head of SEO, Senior Manager, The Home Depot

“[T]he measurable benefit is it’s expanding my team.”

Trusted By Names You Know

OMCP Registered Education Provider

omca certified medallionThe Market Motive Digital Marketing Foundations Certification Course is recognized by OMCP as preparatory for the OMCA Certification Test. Training and educational programs that are OMCP Approved provide enhanced value to students and organizations in preparation for certification. Learn More About OMCA Certification

What You’re Going To Learn

With Foundations, you’ll be well-versed in the essentials of all the critical digital marketing disciplines.

  • Web Analytics

  • Social Media

  • Search Engine Optimization (SEO)

  • Pay Per Click (PPC)

  • Conversion Optimization

  • Email Marketing

  • Content Marketing

  • Mobile Marketing

Did You Know:

Members get access to every course we offer – not just Foundations.

Every Full-length Certification Course, every Short Course.

Plus live webinars, and moderated forums.

Monthly Self-paced Membership
  • Instantly Access 10 Self-paced Certification Courses

    Foundations (8 mini-courses), Conversion, Analytics, SEO, PPC, Social, Mobile, Display, Content, Email

    Study them all at your own pace, on your schedule

  • Moderated Forums

  • 14 Self-paced Short Courses

  • 8 Live Webinars Every Month

  • Over 400 Archived Videos and Recorded Webinars

  • Let's Get Started
  • icon guarantee7 Day Money Back Guarantee – Cancel Anytime

Still Got Questions?

You get everything on our platform. All the courses, the video archive, the forums, everything. No restrictions.

The courses feature streaming video lessons by leading industry speakers and authors. Courses also include downloadable Student Workbooks, section quizzes, suggested exercises, and sample projects available as supplemental learning material. Students will also have access to 8 live webinars each month, covering a variety of trending topics in online marketing.

Many of our faculty are authors, and materials may reflect the content of their publications; thus, being familiar with their published work may be an asset, but is not at all required.

We think of it like a gym membership: You’ve got access to all the machines, even if right now you’re only working on your biceps.

We promote a cross-training philosophy, and make all our courses available to all our members. Digital marketing rewards the multi-hyphenate, and the more you understand multiple disciplines the healthier your skill set will be, and the more valuable you are to your company and clients.

That said, some of our licensing partners do offer discrete access to specific courses. If that’s what’s best for you, we’ll point you in their direction.

Not everyone needs Certification. The real value is in learning new skills, and the opportunities that provides for improved results, and new prospects.

But Certification is a way to prove that you’ve done that work, and honed those skills. Our Certifications are recognized by OMCP®, the industry leading certifying body. Only the very best training courses that meet their stringent requirements earn that honor.

Great question. The number of video hours vary by course, and you’ll want to watch, pause, and review some videos once or twice. Plus, there are workbooks to review and fill out, and recommended exercises. Add to that the time to take quizzes, and any extra real-world application you want to do to test what you’re learning, and you’ll be pretty busy.

Self-paced members probably spend a total of 25-35 hours to complete a single Certification course. Since they study at their own speed as their schedule allows, how long that takes depends on how many hours you’ve got to dedicate to your studies each day or week. A few members have earned a Certification in a single month. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.

Coached Master Certification is a structured 90 day course, and the weekly exercises are mandatory. Plan on spending 5-7 hours per week, more when you’re working on your final project.

In a word, no. But if you could just buy a Certification, it wouldn’t really have any value. Our courses are challenging even for experienced marketers.

But if you have a desire to learn, take the time to watch the video lessons carefully, take good notes, and rewatch videos when necessary to assure you’re absorbing the materials, you’ll do well. Experienced or not.

Yep. If you’re a monthly member, you can cancel whenever you’re ready. You’ll maintain access till the end of your billing period. Plus, monthly members and Coached Master Certification students can get a full refund any time during the first 7 days after joining.

But quitting isn’t in your nature. :)

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