Online Workshops: Search Engine Marketing Training
Learn right at your desk by attending these live interactive workshops led by top consultants, authors and recognized leaders in online marketing. Each class will provide you with the latest techniques, applications, and hands-on exposure you need to be highly successful in online marketing.
Jennifer Laycock
Viral Marketing & Link Baiting Workshop
Two hours, Wednesday August 6 at 9am PDT, 12pm EDT: $395
Responsible viral marketing can bring a order-of-magnitude increase in traffic to your site. In this workshop, viral marketing superstar Jennifer Laycock will teach you the concepts, ideas and implementations that she uses to launch a viral marketing or link baiting campaign.
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You'll learn why the Internet has created a unique environment that allows for rapid, inexpensive word of mouth marketing and how you can harness that environment to promote your own products and services. Jennifer Laycock will walk you through the actual brainstorming process she uses with clients to help you gather information needed to create your own viral campaign. She'll help you learn to identify "key influencers" within your industry and will offer concrete tips on the best way to approach them with your campaign. Jennifer will also share some tips on building quick and easy viral buzz by reacting to competitor's viral disasters.
Consumer generated media (the very core of viral marketing) is the fastest growing form of media online today. It's only a matter of time until someone online talks about your business. This course will not only help prepare you in the ways to respond to the conversation, it will help you learn how to shape that conversation to your advantage.
Who Should Attend
This workshop is for marketers and business owners that want to learn more about harnessing the power of viral marketing to build buzz about their business online. It also covers the topic of link baiting and explains how unique and creative content development can help launch both viral and link baiting campaigns.
Agenda
After attending this workshop, you will have a solid base level understanding of concepts that are vital to viral marketing and link baiting including:
Why Viral Marketing is Such a Cost-effective Endeavor
How to Take Advantage of Competitor's Viral Missteps
Creating the Ideas That Market Themselves
The Dangers of Viral Marketing Gone Bad
The Impact of Social Media and Consumer Generated Media
The Importance of Managing Your Online Reputation
Tracking the Impact of Viral Marketing or Link Baiting Campaigns
During the Workshop the Instructor will lead you through:
How the growth of consumer generated media on the Internet has created the ideal environment for rapid word of mouth marketing.
What defines a good viral marketing campaign
How (and where) to plant the seeds of a viral marketing or link baiting campaign so that it begins to spread on its own
What products and services are available to help start and manage the buzz
How to identify the ideal target audience for your campaign
How to take advantage of blogs and other forms of consumer generated media to generate positive buzz about your company
About the instructor
Jennifer Laycock is the Editor-in-Chief of Search Engine Guide, an online publication aimed at educating Small Business owners about search engine marketing, viral marketing and online reputation management. Jennifer has helped create online marketing strategies for companies like Verizon, American Greetings, Highlights for Children and Option-Line, a national crisis-pregnancy hotline. She is also the author of the popular e-books " The Small Business Guide to Search Engine Marketing " and " Zero Dollars, a Little Talent and Thirty Days ."
Known for her down-to-earth style of teaching and a special focus on educating small business owners, Jennifer focuses on inspiring companies with new ideas without leaving their heads spinning with techno-talk.
Jennifer is a requested speaker and has served as both a panelist and a moderator at Incisive Media's popular Search Engine Strategies conferences, the eComXpo virtual trade show, Microsoft's Small Business Summit and several local search marketing training seminars. Jennifer has also served as a trainer for both Incisive Media and the Direct Marketing Association. In 2005, Jennifer delivered the keynote presentation at the MIVA Small Business Conference. She has also been interviewed and quoted by a variety of publications including The Financial Times, USA Today, The San Francisco Chronicle, The Wall Street Journal, The Washington Post and Entrepreneur magazine.
Jessica Bowman
Managing an SEO Project: 10 mistakes, 10 Keys to Success
Two hours, Tuesday September 2 at 9am PDT, 12pm EDT: $395
Managing an SEO project challenges your SEO, organization and people skills. Get all three while learning from the industry's top in-house SEO Jessica Bowman. You'll learn how to plan your project and get critical buy-in before you make your first recommendation. Jessica will show you the top 10 mistakes and keys to success
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garnered from managing search engine optimization in-house for seven different divisions across the North America and Europe (including SEO for Yahoo!, business.com and Enterprise Rent a Car).
Who Should Attend
This workshop is a "must attend" for anyone who must manage an SEO project, in house, for your own business, or for a client across more than one department
About the instructor
Jessica is an in-house SEO expert and strategist who relishes in the human side of SEO, the art of getting people on board, moving forward and improving the bottom line. Identified as one of the industry's top in-house SEOs , Jessica's passion is in-house SEO training and her expertise is building an in-house SEO program and making existing programs more productive.
After building in-house SEO programs at Enterprise Rent-A-Car , Business.com and Yahoo! Inc. , she now has a rock solid approach to starting an in-house SEO program from ground zero, and moving your existing SEO program to the next level.
You'll learn why the Internet has created a unique environment that allows for rapid, inexpensive word of mouth marketing and how you can harness that environment to promote your own products and services. Jennifer Laycock will walk you through the actual brainstorming process she uses with clients to help you gather information needed to create your own viral campaign. She'll help you learn to identify "key influencers" within your industry and will offer concrete tips on the best way to approach them with your campaign. Jennifer will also share some tips on building quick and easy viral buzz by reacting to competitor's viral disasters.
Consumer generated media (the very core of viral marketing) is the fastest growing form of media online today. It's only a matter of time until someone online talks about your business. This course will not only help prepare you in the ways to respond to the conversation, it will help you learn how to shape that conversation to your advantage.
Who Should Attend
This workshop is for marketers and business owners that want to learn more about harnessing the power of viral marketing to build buzz about their business online. It also covers the topic of link baiting and explains how unique and creative content development can help launch both viral and link baiting campaigns.
Agenda
After attending this workshop, you will have a solid base level understanding of concepts that are vital to viral marketing and link baiting including:
Why Viral Marketing is Such a Cost-effective Endeavor
How to Take Advantage of Competitor's Viral Missteps
Creating the Ideas That Market Themselves
The Dangers of Viral Marketing Gone Bad
The Impact of Social Media and Consumer Generated Media
The Importance of Managing Your Online Reputation
Tracking the Impact of Viral Marketing or Link Baiting Campaigns
During the Workshop the Instructor will lead you through:
How the growth of consumer generated media on the Internet has created the ideal environment for rapid word of mouth marketing.
What defines a good viral marketing campaign
How (and where) to plant the seeds of a viral marketing or link baiting campaign so that it begins to spread on its own
What products and services are available to help start and manage the buzz
How to identify the ideal target audience for your campaign
How to take advantage of blogs and other forms of consumer generated media to generate positive buzz about your company
About the instructor
Jennifer Laycock is the Editor-in-Chief of Search Engine Guide, an online publication aimed at educating Small Business owners about search engine marketing, viral marketing and online reputation management. Jennifer has helped create online marketing strategies for companies like Verizon, American Greetings, Highlights for Children and Option-Line, a national crisis-pregnancy hotline. She is also the author of the popular e-books " The Small Business Guide to Search Engine Marketing " and " Zero Dollars, a Little Talent and Thirty Days ."
Known for her down-to-earth style of teaching and a special focus on educating small business owners, Jennifer focuses on inspiring companies with new ideas without leaving their heads spinning with techno-talk.
Jennifer is a requested speaker and has served as both a panelist and a moderator at Incisive Media's popular Search Engine Strategies conferences, the eComXpo virtual trade show, Microsoft's Small Business Summit and several local search marketing training seminars. Jennifer has also served as a trainer for both Incisive Media and the Direct Marketing Association. In 2005, Jennifer delivered the keynote presentation at the MIVA Small Business Conference. She has also been interviewed and quoted by a variety of publications including The Financial Times, USA Today, The San Francisco Chronicle, The Wall Street Journal, The Washington Post and Entrepreneur magazine.
More Classes:
November
December
January
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Online Classes...
Attendees view the presenter's screen through your web browser while discussing the material with the instructor via conference call.
After you register...
You'll receive a confirmation email with instructions. Mark your calendar and... It's always best to come to class just a few minutes early.
Classes are
$395 each *
From 2 to 2.5 hours each
Truly interactive! Small class size allows you to ask for clarification or deeper explanation at any time
* Class fees are non refundable
"The training rocks and costs less than the airline ticket required to fly out one staff member -- Keith McDowell, LA Sound
