| Learn how to quickly diagnose potential conversion problems, test, and uncover better performing versions of your landing page. These tips can increase the conversion rate of most landing pages by double digit percentages.
Who Should Attend
Business Owners, Product Managers, Marketing Managers, Web Analysts, PPC Managers, Media Buyers.
Anyone who has a hand in the development of the website and the information contained in it should be focused on relentlessly testing to improve conversions.
The Agenda:
- Landing page testing basics
- Calculating the economic impact of improved conversion
- Real-world case studies
- Uncovering problems with your landing page
- Picking the right elements to test
- How to run your test (collecting and analyzing the data)
- Pulling together the team and creating your action plan
- Common pitfalls to avoid
- Q&A (get your specific issues addressed by an expert)
About the Instructor
Tim Ash (download extended bio) is the President and co-founder of SiteTuners and its parent company Epic Sky. He is the author of Landing Page Optimization: The Definitive Guide To Testing and Tuning for Conversions (LandingPageOptimizationBook.com - John Wiley Press 2008). During his 20 year involvement with the Internet, Tim has worked with American Express, Sony Music, American Honda, COMP USA, Harcourt Brace & Co., Universal Studios, Eaton, American Red Cross, Texas Instruments, 1-800-Flowers.com, Red Envelope, SAIC, Pyxis, and B.F. Goodrich Aerospace to develop successful Internet initiatives. Before joining Epic Sky he co-founded Future Focus; an Internet business accelerator. Prior to that he worked in a variety of management and technical roles at SAIC, HNC Software (now a division of Fair Isaac), NCR, and the U.S. Navy. He has chaired Internet conferences and spoken internationally at numerous industry events including Search Engine Strategies, eMetrics, Affiliate Summit, eComXpo, PC Expo, and Internet World. Tim is the "By The Numbers" expert columnist for Search Engine Watch, and has written many articles on harnessing the power of the Internet for business. He is a contributing columnist for several industry publications including Website Magazine, Electronic Retailer Online Strategies, and Visibility Magazine. He attended UC San Diego on a full U.C. Regents Scholarship (the highest academic scholarship awarded by the University of California), and received his dual-major B.S. in Computer Engineering and Cognitive Science "with highest distinction". Tim also completed his M.S. and C.Phil. degrees during his PhD. studies in computer science (specializing in neural networks and artificial intelligence) at UC San Diego. He is the past president of the iMarketers Association. Tim has completed the FastTrac entrepreneurship program through the Kauffman Foundation, and was also member of the San Diego chapter of the Entrepreneurs' Organization (EO).
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