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Internet Marketing Practitioner Course

Expand your online marketing skills through our Practitioner Courses. Learn from bestselling authors, speakers, and consultants through on-demand video lessons, online quizzes and anytime Q&A forums.



Practitioner Credential Overview

Want to get started right away? Hone your internet marketing skills in this self-guided track and start anytime. Study at your own pace, from your desktop.

Our structured curriculum includes on-demand video courses, live screen share conferences with the top authors and speakers in internet marketing, and Q&A forums so you can interact directly with Faculty and other students. Online quizzes ensure you're on track and "getting it", so you can walk away with a credential pretty enough to share.

Learn what to expect | Learn about the faculty | Compare plans | Get Started

 



Here's What to Expect in Your Practitioner Credential Program

Monthly Commitment

Most students allocate between 15-25 hours each month for a combination of on-demand video training modules, live workshops, projects, and online tests. You can watch your video modules anytime, day or night. Some groups watch together during lunch, while some prefer class time in the evenings. Use your study guide and weekly conference calls to be sure you're on track.

Weekly Conference Calls, Live Screen-Share Workshops

Weekly "office hours" conference calls ensure you never feel detached from other program members. Join your fellow members on the weekly call to discuss what's going on with the program, postulate on specific test questions, solve conundrums with the latest project, or just commiserate with your fellow classmates.

You'll have an average of two weekly conference calls available to you to discuss your progress and specific application of your internet marketing discipline. Faculty-led workshops teach latest techniques and methodologies in each discipline. Calls are typically scheduled between 9AM Pacific and Noon Pacific. If you can't make your scheduled call, faculty and associate instructors are available in our online "Ask the Expert" forums to answer your questions 24/7.

Self Paced Assignments

Each course includes a series of assignments and real-life projects designed to put your learning into action -- all under the guidance of the world's experts. Your assignments and projects will be reviewed by peers, associate instructors and ultimately, your teaching faculty.

In-Depth Online Testing

To ensure you stay on track with what you've been learning, you'll follow each video module with a short quiz to ensure you've fully absorbed the material. In month two or three, you'll be ready to attempt the comprehensive online exam and move on to the next level of the program.

Unlimited Cross Training

As part of your enrollment in the Practitioner Credentialization program, you'll have access to all Market Motive courses and video modules -- in all topics! You may watch additional training modules, take more courses, and participate in weekly live faculty workshops. We do recommend that you focus on your main topic of study until you graduate, and then access over 300 additional video training modules within Market Motive.

Downloadable, printable Certificate of Completion

Our printable certificates prove that you have completed each course and passed the final exam. Print it out, hang it on the wall, bask in its glory... and give a copy to your employer to prove you are continuing your education and improving your skills.

Want to get the full endorsement from our faculty? Participate in our three-month Master Certification for hands-on instruction with the faculty, complete with course projects and graduation ceremony.

Continuing Education

Extend your access and learning (most graduates do!) through yearly access to Market Motive. You can continue to discuss plans and questions with the industry's top consultants, authors and thought-leaders every week. Want the Dream Team to look at your site or campaign? Have a question about the latest video tutorials? Get on the phone with your favorite faculty instructor, get some "screen time", and some expert advice.

In Summary:

This 90-day self-led structured curriculum includes practitioner-level (self-paced) certification courses, weekly workshops, any-time faculty Q&A, and of course, the latest video training modules that you won't find anywhere else.

  • Self-paced program let's you study on your schedule.
  • Video training by recognized authorities is 100% online.
  • No travel required. Learn from your desktop anytime.
  • Cost is only $299/month -- Much less than you would spend on traveling to a three day conference.

Learn what to expect | Learn about the faculty | Compare plans | Get Started


Your Market Motive faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.

Avinash KaushikAvinash Kaushik
Avinash Kaushik is the author of "Web Analytics: An Hour A Day" (Wiley 2007), author of the highly rated blog on Web Analytics called Occam's Razor, Analytics Evangelist at Google, and co-founder of Market Motive.

Bryan Eisenberg Bryan Eisenberg
Bryan is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has authored multiple best-selling books on persuasion techniques and customer behavior.

David Szetela David Szetela
When David Szetela speaks, people listen. A recognized author and speaker, he's frequently heard at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, not to mention on his weekly radio show "PPC Rockstars" at WebMasterRadio.fm.

Greg Jarboe & Jamie O'Donnell Greg Jarboe & Jamie O'Donnell
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of "YouTube and Video Marketing: An Hour a Day" (Wiley, 2009).

Matt Bailey Matt Bailey
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.

Jennifer Evans Laycock Jennifer Evans Laycock
Jennifer Laycock is recognized worldwide as a leading authority on search and social media marketing. Jennifer is Editor in Chief of Search Engine Guide, is an independent social media strategist, and is the author of "The Small Business Guide to Search Engine Marketing" and of the popular "Zero Dollars, a Little Bit of Talent and 30 Days" series.

Todd Malicoat Todd Malicoat
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.

 

Choose your first course of study: Web Analytics, Pay Per Click, Online PR, Conversion Optimization, Social Media Marketing , Internet Marketing Fundamentals, or Search Engine Optimization.

 

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Hear from our users:
"...you could stop the video, back up, look at the material again... and try out what it was that they were talking about..."
- Myriam Cohen

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So one of the reasons that I think Market Motive was such a successful experience for me is because I was able to find the structure that I was looking for, I was able to find the answers to the questions as I was going through the material...

Once I started going through the material what was really really helpful was the fact that you could stop the video, back up, look at the material again, actually go on the web and try out what it was that they were talking about. That to me was really really cool.

And also the instructors were extremely knowledgable about current requirements to be ranked, and that was very important to me as well.

Myriam Cohen


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Faculty guided 90 day intensive, dissertation defense, earn your Master Certification.
$3500 Semester
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Success Stories
"And the staff is the most attractive part of the course. It's a Who's Who in the Internet Marketing world..."

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