- Pricing & Info
The goal of this Web Analytics Practitioner Training program is to educate and train users wishing to develop comprehensive expertise in the online marketing discipline of Web Analytics.
Each Certification Course is made up of multiple modules with streaming video lessons; multiple workbooks with recommended exercises; online progress quizzes to test your knowledge; and a final online test to earn your Certification.
- Introduction to Web Analytics
- Data Collection
- KPIs and Analytics Techniques
- Actionable Web Analytics Reporting
- Web Data Analytics Guide
- Qualitative Research
- Experimentation and Testing
- Competitive Intelligence Analysis
- Multi-Channel Analytics
- Supplemental: Dashboards
- Supplemental: Models and Measurement
- Supplemental: Social Media Analytics
- Supplemental: Google Techniques and Reports
What You Get
- Streaming Video Lessons
- Downloadable Workbooks & Exercises
- Online Progress Quizzes and Tests
- Weekly Live Webinars
Did You Know:
Members get access to every course we offer. Every Certification Course, every Short Course. Plus live webinars, and moderated forums.
How much is this course?
Market Motive Membership is $299 per month.
Monthly Membership gets you access to our complete course catalog; every self-paced certification course, every short course.
An exclusive 90-Day Coached Web Analytics Course with faculty guidance is offered once each quarter; registration is $1,995, and seats are limited.
How long do the courses take?
The number of video hours vary by course; plus, there are workbooks to review and fill out, recommended exercises, quizzes, and any offline practice you choose to do. You’ll be pretty busy.
Self-paced members train about 25-35 hours to complete a single Certification course. On average, most have busy lives, and take about 10 weeks at 2-3 hours a week.
In the 90 Day Coached course, your curriculum is metered out in weekly assignments over the semester. Plan on spending 5-7 hours per week, more when you’re working on your final project.
Short courses are, of course, shorter, and may or may not include quizzes and workbooks.
Are you in my area?
Our courses are entirely web-based, so you can train wherever you are.
No travel costs, and no waiting for a live event in your area.
For coached students, the weekly study group (what we call “Live Class”) is an online conference call, so you can interact with other students and faculty from work, at home, or on the go.
Can I just buy this course?
Think of it like a gym membership: You’ve got access to all the machines, even if right now you’re only working on your biceps.
Digital marketing rewards the multi-hyphenate, and the more you understand multiple disciplines the healthier your skill set will be, and the more valuable you are to your company and clients.
But I really just want this one course.
There’s no long-term commitment. You’re welcome to join, study the single discipline you’re most interested in, and cancel your membership when you’re through. But we bet you won’t be in a hurry to leave all this great training.
Meet Your Instructor
Your courses are designed by recognized industry leaders, best-selling authors, keynote speakers, and working consultants.
Avinash is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive. He is the author of the best selling books, “Web Analytics 2.0″ and “Web Analytics: An Hour A Day”, and works with companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM.