PPC Advertising Training and Certification
Surge ahead of your competitors when you master the essentials of PPC with expert and author David Szetela. You'll learn current practices in campaign management, PPC economics and customer psychology.
THIS ONLINE COURSE INCLUDES...
- Building Your Keyword List
- Writing Effective Ad Copy
- Structuring Your PPC Account
- Content Networks
- Bidding Fundamentals
- Keyword Matching Options
- Landing Page Optimization
- ...more about the PPC curriculum.
Learn by the Month - $299/mo |
Certify in PPC Advertising online with monthly training from bestselling authors and speakers. Continue your training with ongoing studies in our multi-discipline curriculum.  Start Your
PPC Training $299/month |
Faculty-Led Course - $3500 |
Learn with faculty guidance as instructors review your progress through a structured curriculum. Take on real-world projects, defend your dissertation and receive your certification.  Start Your
PPC Master Certification $3500 Semester |
MORE ABOUT OUR PPC CURRICULUM
From keyword research to ad copy to formula-based bidding strategies, PPC remains one of the more complex disciplines in Internet marketing. With your competition getting smarter every day, it's critical to have not only a strong foundation in PPC principles, but advanced understanding in PPC economics and customer psychology.
In this no-nonsense approach to PPC education, join David Szetela, Alan Rimm-Kaufman, Bryan Eisenberg, Mary Huffman, and Michael Stebbins as you learn a comprehensive, cross-discipline approach to designing, building, and maintaining your PPC programs.
It's everything you need to run a single campaign or manage dozens of clients is here in one course, including hands-on, step-by-step building of your first campaign, bidding and economic considerations, landing page optimization, and an advanced, behind-the-scenes look at avoiding click fraud and Google's quality score algorithm.
You'll not only build a solid foundation for your PPC education, but also give you some advanced tools and strategies to employ for the lifetime of your paid search career.
During this 90-day course, our world class faculty will teach you to master:
- Building Your Keyword List
- Writing Effective Ad Copy
- Structuring Your PPC Account
- Content Networks
- Bidding Fundamentals
- Keyword Matching Options
- Landing Page Optimization
- Advanced Economic PPC Formulas
- Auditing Existing PPC Campaigns
LEARN FROM BESTSELLING AUTHORS AND SPEAKERS
David Szetela
When David Szetela speaks, people listen. He's frequently heard at Search and Advertising industry events like Search Engine Strategies, SMX, PPC Summit and MarketingSherpa Summit, not to mention on his weekly radio show "PPC Rockstars" at WebMasterRadio.fm.
Alan Rimm-Kaufman
Alan is the founder of the Rimm-Kaufman Group, a leading paid search agency that was named to Inc. Magazine's list of Top 500 Fastest Growing Private Companies in America in 2008. Before founding the Rimm-Kaufman Group in 2003, Alan worked as the Vice President of Marketing for the Crutchfield Group where online revenues grew by 450% during his tenure.
Mary Kingsley Huffman
Mary Kingsley Huffman is a founding Partner and Executive Vice President at Ionic Media, a "thought-leading, multi-channel media optimization agency." She speaks regularly on the topics of landing page development and testing, B2B marketing and conversion improvement and is the former Director of Marketing at Overture.
Bryan Eisenberg
Bryan is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. One of the co-founders and CPO (Chief Persuasion Officer) of Future Now, Inc., Bryan has been helping companies realize that to maximize results it is essential to incorporate expert persuasion techniques and a deep understanding of customer behavior into all marketing efforts.
Michael Stebbins
Michael Stebbins, a recognized marketing strategist, web analytics inventor, speaker and former VP of ClickTracks, is CEO and founder of Market Motive. Michael focuses on the recurring process of Internet marketing measurement and specializes in online lead capture and conversion techniques.
