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Pay Per Click Advertising

They click, you pay. How hard can it be? Easy to do poorly, hard to do well, it turns out. There are a huge number of factors that combine to create the optimal PPC experience and a minefield of problems to avoid.

Set it and Regret it
We know that the easiest thing for busy marketers is to ‘set it and forget it'. That's not how we operate. It's your money and our job is to optimize every penny that we can. We're relentless about tracking down click fraud, paying for bogus ads, paying too much, paying for poorly qualified visitors, and even paying too little for ads that really work.

It isn't Just About ROI
Effective PPC advertising requires a hard, data driven approach that also considers the technical limitations of the internet. That's one reason that ROI is not the primary measurement criteria we use. We include other criteria such as conversion, engagement and visitor behavior.

The Market Motive Audit

A great place to start, Market Motive will pinpoint areas that need attention in your online presence. In as few as three business days, we'll audit your existing web analytics and marketing systems and report specific, actionable recommendations in five areas:

• Search engine performance and site optimization
• PPC and paid advertising
• Web analytics implementation
• Email and customer communication system
• Web site conversion systems

Use the results of the audit to guide your marketing team, or as a starting point to define what Market Motive can do to increase your site traffic, engagement and conversion.

What Happens Next

When you send in a request, a message is sent to one of our capable staff who will contact you within one business day.

Your information will be used only to contact you regarding a . It won't be used for newsletters or ongoing pitches. That's it. If you want more info, we trust you'll let us know.