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		SEO Basics - Part 2 In part two of the SEO Basics whiteboard discussion Todd tackles the effect of keywords in the URL and domain name, covers the role of age of domain and backlinks in building trusted websites that will rank well in Google, and dispels some common myths about SEO that are now relics of a past when search engines were much easier to game. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Video Strategy: Basic Planning Greg shares some tips for increasing your reach with online video from production to promotion. If you're using online video to promote your products you'll want to watch this video to make sure you are getting the most value from your effort. If you aren't using online video, by the end of the discussion Greg will make a believer of out you. The fact is, online video is hot and there is no better time to get your feet wet. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Web Analytics Data Reconciliation: It's A Tough Life Out There If you have more one web analytics tool on your website then chances are you spend a lot of time scratching your scalp about the differences between the numbers that each tool reports. In this video Avinash provides eight different, and specific, reasons why numbers between each tool might not reconcile. From cookies to tags to logs to campaign parameters to sampling, you'll find everything in this video. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Social Media Basics In this extensive social media overview, Matt outlines the various "players" in the social media game. From Digg to Twitter to YouTube to Flickr, Matt outlines exactly how to take advantage of social media venues to generate traffic to your website, draw attention to your brand, and get people buzzing about your company. You'll look at the differences between the various social media companies, how each one can help you in different ways, and the pitfalls to avoid when using the social media juggernaut to drive traffic to your site. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		SEO Basics Part 1 Want to know an easy, yet effective way to write page titles that the search engines love? Wondering what's the latest philosophy on keyword density? In this invaluable SEO video, Todd Malicoat and John Marshall tackle a great deal of today's hot topics, latest trends, and tragic pitfalls in today's SEO universe. Whether you're just starting out and learning what the general SEO terms mean or a seasoned professional looking to see what's changed in the past couple years in SEO, this is a great white board discussion. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		SEO Analytics We all love and adore SEO. It is exciting to rank well for important keywords, but do you know how those rankings are affecting your business? In this video Avinash outlines three specific things you should measure to analyze the success of your SEO efforts. You'll also learn how you can hold your SEO consultant accountable for delivering promised results for your website. [first 3 minutes 8mb streaming flash] Sample the first few minutes >>

		Hierarchy of Optimization Bryan uses a whiteboard to illustrate the five levels of conversion optimization. You'll walk away with a greater understanding of A/B and multivariate testing, a better idea of where to focus your testing to provide the quickest and most valuable results, and an answer to the question "Why is failure a good thing when performing optimization testing?" Take notes, there is a lot to learn but the benefit to your business can be truly astounding. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Search Friendly Design Can Google read your website? If you don't know the answer to that question (or if your answer is no) this video is for you. In Matt's latest video he discusses how to build a strong foundation for your website that will increase your chances of ranking well in search engines. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Five Wonderful Web Analytics Reports It can seem overwhelming when you pop open your web analytics application. In this video Avinash shares his absolute favorite web analytics reports, each one guaranteed to give you actionable insights. The reports are quite diverse, they will help you look at your Search data much more effectively, identify all your "home pages", understand "conversion behavior", revisit the linking strategy for your core pages and help you isolate emerging trends in your data. In case case there is advice on how to analyze the data you are looking at.  [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Rich Media Analytics Experiences on the web are becoming significantly richer all around us. Ajax, flash, videos, audio and more. Is that Web 2.0? Call it what you will but they are certainly making the web a more pleasant experience. Unfortunately until recently tracking these rich experiences was a challenge. Not any more.  [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Auditing Your PPC Program Part 2: Phrases, Copy, & Bids In the second part of a three part series on auditing your pay-per-click programs, Alan explains how to audit your search phrases, ad copy, and keyword bids.  [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Social Media Disasters Matt Bailey takes a look at some famous examples of companies that didn't adjust to the new social media paradigm and the price they paid for their ignorance. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Auditing Your PPC Program Part 1: Costs and Sales Alan Rimm-Kaufman explains how to audit your sales and cost data, why this process is necessary, what obstacles you will encounter, and how to overcome these obstacles.  [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Website Surveys: Advanced Avinash Kaushik discusses the types of surveys you should be running on your website, the strengths and weaknesses of each type, and how to invite users to fill out a survey without sending them running for the back button.  [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Website Survey Basics Avinash Kaushik explains why surveys are a key component of your web analytics strategy and how you can gain tremendous insight into your website visitors by asking three simple questions. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Stop Wasting Time With Web Analytics Chapter 4 In this chapter, Michael Stebbins shows you how to apply the interrogator's template to find out which blogs are sending you engaged traffic so that you can increase traffic from these blogs in the future. . [first 3 minutes 8mb streaming flash] Sample the first few minutes >>

		Five Actionable Segmentation Ideas Avinash Kaushik walks you through five easy ways to segment your data using analytics software from Google Analytics, ClickTracks, and IndexTools and what actions you can take with your new insights. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Segmentation Rocks Avinash Kaushik introduces you to web analytics segmentation, shares a few tips for easily segmenting your data, and explains why segementing is an excellent strategy for gaining insights into your visitors. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Don't be a Social Media Outcast - Part 1 Matt Bailey shows you what it will take to prevent you from being labeled as a social meida idiot, and banned from social communities. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Don't be a Social Media Outcast - Part 2 Matt Bailey showed you the origins of social media in bulletin boards, usenet, and online forums in Part 1.  In Part 2 he'll show you the form social media has taken today from blogs to social networking, and everything in between.  [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Your Good Name: The Role of Branding in Pay-Per-Click Search Marketing Alan Rimm-Kaufman shows you why you need to be segmenting your data by branded and non-branded searches and how this should affect your PPC bids. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		A Real World Guide to Getting Links A single good inbound link from an authoritative site with good anchor text can make all the difference in climbing up the rankings. So how exactly do you get those links? Easy if you're Apple, but what if you sell ball bearings? [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Building Out PPC Campaigns Alan Rimm-Kaufman shows you how to setup your PPC campaigns and shares some valuable tips for managing a large number of keywords. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		How to Game Google Quality Score Michael Stebbins shares four of his favorite ways to game Google AdWords Quality Score. You might have heard of the first two, but the last two are surprising. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Internal Search Analytics - Part 1 Avinash Kaushik discusses trends that are driving usage of search on your website and how you can easily access this all important data from your website. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Internal Search Analytics - Part 2: Advanced Avinash Kaushik shows you how to delve deeper into your internal search data with advanced analysis. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Taking advantage of Flickr and YouTube: Chapter Two (Part 1) Matt Bailey discusses the basics of YouTube and its impact on your social media strategy and shares some uses by small business and individuals. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Taking advantage of Flickr and YouTube: Chapter Two (Part 2) Matt Bailey discusses the basics of YouTube and its impact on your social media strategy. This, the second part covers use by larger business (e.g., Intuit) and an analysis on how Coca Cola and Mentos reacted to sudden viral marketing on YouTube. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		The Power of Perspectives in Persuasion (Conference Call) Bryan Eisenberg discusses four perspectives from which to view your conversion optimization efforts. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Understanding, Predicting, and Motivating Behavior Bryan Eisenberg discusses how people buy through a non-linear process and shows you how to leverage the two navigation patterns that people use to get to your 'buy point'. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Universal Search - Getting Found in all the Right Places Greg Jarboe explains why universal search is the biggest change Google has ever made to its search results and what it means for your optimization efforts. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Universal Search - Getting Found in all the Right Places: News Greg Jarboe walks you through Google universal search results to explain how news stories are displayed and why you can't ignore universal search. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Universal Search - Getting Found in all the Right Places: Blogs Greg Jarboe explains the importance of blogs to your optimization efforts and shows you how blogs are displayed in Google's "universal search." [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Experimentation and Testing: Why You Can't Live Without It Avinash Kaushik shows you how to unlock the power of testing for your web presence. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Experimentation and Testing Part One: A/B Splits Demystified Avinash Kaushik takes the mystery out of the process of experimenting and testing using AB splits. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Experimentation and Testing Part Two: Multivariate Testing Demystified Avinash Kaushik takes the mystery out of multivariate testing for your website. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		SuperPages.com: Experiences from the trenches Greg Jarboes shares a complete press release optimization campaign, broken down into stages with detailed lessons extracted from our own successes and failures. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Direct comparison of optimized and unoptimized releases This fascinating study shows the effects of optimization to traffic and more importantly to blog coverage which leads to higher conversion rates. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Using Online PR to Compete Against Free Greg Jarboe shows how ClickTracks successfully parried Google and was able to improve sales of its web analytics products. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		Online PR 2.0 Greg Jarboe explains advanced strategies covering professional blogs and how in some cases they are replacing mainstream media already, tools that map the entire blogosphere, and Google Universal Search. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		PPC Economics & Bid Optimization Alan Rimm-Kaufman sheds light on the economics of paid search and discusses how to optimize your bidding accordingly. [first 3 minutes 3mb streaming flash] Sample the first few minutes >>

		A Guided Tour of Free SEO Tools Todd Malicoat guides you through his favorite free SEO tools. They're readily available and can be used to check page rank, back links, indexability, keyword research and other optimization best practices. [first 3 minutes 6mb streaming flash] Sample the first few minutes >>

		Stop Wasting Time with Web Analytics Market Motive analysts have assessed hundreds of real-life analysis sessions and reduced it all down this: A simple and systematic approach guaranteed to get you into the 15% of users that get real value out of every session. [first 20 minutes 9mb streaming flash] Sample the first chapter now >>

		Stop Wasting Time with Web Analytics Chapter 2 Michael Stebbins shows us how to use Google's webmaster tools, free-web based tools and/or ClickTracks to analyze search engine robot readiness. [first 3 minutes 2mb streaming flash] Sample the second chapter now >>

		Stop Wasting Time with Web Analytics Chapter 3 Michael Stebbins shows us how to use Google's webmaster tools, free-web based tools and/or ClickTracks to analyze search engine robot readiness. [first 3 minutes 2mb streaming flash] Sample the third chapter now >>

		The Evolution of Online PR Greg Jarboe outlines how online PR differs from traditional public relations, starting with the evolutions of both, how online news has started to replace print news and case studies proving effectiveness using quantitative data. [first 3 minutes 5mb streaming flash] Sample the first few minutes >>

		Press Release Optimization Part I: Choosing and Positioning Your Keywords Greg Jarboe explains the methods that work, backed up with case studies, and covers important details such as the maximum headline length in different online news publishers. [first 3 minutes 5mb streaming flash] Sample the first few minutes >>

		Press Release Optimization Part II: Adding Links and Submitting to Wire Services Links are the secret ingredient of an optimized press release, and not for the reason you probably think. Greg Jarboe explains why in part two of his series on press release optimization. [first 3 minutes 7mb streaming flash] Sample the first few minutes >>

		Press Release Measurement Greg Jarboe provides some case studies of press release measurement that explain what you can measure outside your site, and how you can measure the resulting activity that comes to your site and how that impacts business outcomes. [first 3 minutes 6mb streaming flash] Sample the first few minutes >>

		The Importance of Competitive Intelligence Analysis In this introductory chapter Avinash Kaushik of Market Motive makes the case for why it is critical for you to do competitive intelligence analysis in order to improve your performance as well as find opportunities that you can exploit for your benefit. [ first 5 minutes 1mb streaming flash] Watch the first five minutes >>

		The Twelve Different Link Types and How To Get Them In this introductory chapter Todd Malicoat (AKA Stuntdubl) explains the difference between each different link type, the value it has to your SEO efforts and how to get each type of link. [ first 4 minutes 1mb streaming flash] Watch the first four minutes >>

		Online Publicity: Get Found Take advantage of Google's new universal search to get found in all the right places. Greg Jarboe of SEO-PR introduces you to the elements of extending your publicity onto the web. [ first 2 minutes 6mb streaming flash] Watch the first few minutes >>

		How to Detect and Eliminate PPC Click Fraud Detect PPC click fraud in your campaigns and get a fair refund from the search engines. Michael Stebbins shows you the surprising by-product of PPC fraud detection that has saved some members 40% of monthly PPC spend. [first 3 minutes 10mb streaming flash] Sample the first few minutes >>